The Zhitong Finance App learned that Keep (03650) is now up more than 7%. As of press release, it has risen 7.47% to HK$8.06, with a turnover of HK$27.68083 million.

According to the news, Keep announced that it spent HK$3.46 million to buy back 443,300 shares on April 30. According to reports, Keep previously announced that it will repurchase shares in the open market from time to time, using up to HK$16 million depending on market conditions. According to the data, the cumulative number of securities purchased during the year (since the adoption of the ordinary resolution) was 1,5995 million shares, accounting for 0.304% of the number of shares issued when the ordinary resolution was passed.

According to the Guotai Junan Research Report, in 2023, Keep will promote loss reduction by optimizing the business structure and fee control measures, and is optimistic that it will rely on “fitness content+sports products” to provide users with a one-stop solution. Previously, Fangzheng Securities believed that in 2023, Keep's own sports product inventory turnover will accelerate, and sales and marketing expenses will continue to decline, driving the company's losses to narrow rapidly. It is expected that Keep will enter a profit transition period in 2024 and achieve profits in 2025.