Satellite internet company Starlink is now available for purchase for customers of Target Corporation (NYSE:TGT), adding another option to buy the service made possible by Elon Musk's space company SpaceX.
What Happened: One of the largest retailers in the United States is now quietly offering Starlink internet service starter kits for sales, a move that could boost the number of Starlink customers.
According to PCMag, Target is offering the Starlink kit, which includes a V4 dish, Wi-Fi router, cables and a base for $599.99, the same price as SpaceX charges. The item is offered with free shipping.
"Engineered by SpaceX, Starlink is designed to deliver high-speed, low-latency internet to the most rural and remote locations around the world. Starlink enables activities that historically have not been possible with satellite internet, including streaming, online gaming, video calls, and more," Target's website reads.
Starlink is only available for sale on Target.com and not at the retail locations. The kits sold are meant for self-installation and a purchaser needs to buy a monthly Starlink service plan, which starts at $120 per month.
There is a 30-day return policy for the Starlink kit. Target Circle Card users can also save 5% by using their card.
The Starlink website lists Target as an official authorized retailer on its website.
Why It's Important: The move by Target to carry Starlink follows other retailers selling the satellite kits, including Best Buy, Costco and Home Depot.
After only selling through the Starlink website, there are now multiple ways for customers to get their hands on the installation kits.
Starlink is also offering a refurbished V4 dish in a move to attract customers with a lower price. The company also launched a $1 for 30 days trial offer in select states that lets users try Starlink for a low price upfront and then allows them to return the kit if they're not happy after 30 days. This offer allows users the ability to test the internet service without the high upfront cost.
According to PCMag, Starlink has over 2.7 million users, which is up from 2.3 million announced in December.
SpaceX was valued at $180 billion in December and is one of the most valuable private companies globally.
衛星互聯網公司Starlink現在可供塔吉特公司(NYSE:TGT)的客戶購買，這增加了另一種購買埃隆·馬斯克的太空公司SpaceX使該服務成爲可能的選擇。
發生了什麼：美國最大的零售商之一現在正在悄悄地提供Starlink互聯網服務入門套件進行銷售，此舉可能會增加Starlink的客戶數量。
根據PCMag的說法，塔吉特正在提供Starlink套件，其中包括V4天線、Wi-Fi路由器、電纜和底座，價格爲599.99美元，與SpaceX的價格相同。該商品免費送貨。
“Starlink由SpaceX設計，旨在爲世界上最農村和偏遠地區提供高速、低延遲的互聯網。Starlink支持衛星互聯網歷來無法開展的活動，包括直播、在線遊戲、視頻通話等，” 塔吉特的網站寫道。
Starlink僅在Target.com上出售，不在零售店出售。出售的套件用於自行安裝，購買者需要購買每月的Starlink服務計劃，起價爲每月120美元。
Starlink 套件有 30 天退貨政策。Target Circle Card用戶還可以使用他們的卡節省5％。
Starlink網站在其網站上將塔吉特列爲官方授權零售商。
爲何重要：塔吉特推出Starlink的舉動是在包括百思買、好市多和家得寶在內的其他零售商銷售衛星套件之後採取的。
在僅通過Starlink網站進行銷售之後，現在客戶可以通過多種方式獲得安裝套件。
Starlink還提供翻新的V4菜餚，以更低的價格吸引顧客。該公司還在部分州推出了1美元的30天試用優惠，允許用戶預先以低廉的價格試用Starlink，然後允許他們在30天后不滿意時退回套件。此優惠使用戶能夠測試互聯網服務，而無需支付高昂的前期費用。
根據PCMag的數據，Starlink擁有超過270萬用戶，高於12月公佈的230萬用戶。
SpaceX在12月的估值爲1800億美元，是全球最有價值的私營公司之一。
