Casio America, Inc. Appoints Shermeen Greenmun as Vice President of the Timepiece Division
Casio America, Inc. Appoints Shermeen Greenmun as Vice President of the Timepiece Division
New Leadership Signals Era of Evolution for Premier Timepiece Brand
新的領導力標誌着頂級鐘錶品牌進入進化時代
DOVER, N.J., May 1, 2024 /PRNewswire/ -- Casio America, Inc. announced today the appointment of Shermeen Greenmun as the Vice President of the Timepiece Division. With over 25 years of expertise in fine horology and luxury jewelry, Greenmun brings a wealth of knowledge that will further the company's efforts in driving innovation in timepiece design and craftsmanship.
新澤西州多佛，2024年5月1日 /PRNewswire/ — 卡西歐美國公司今天宣佈任命謝爾敏·格林蒙爲鐘錶部副總裁。Greenmun 在高級鐘錶和奢華珠寶領域擁有超過 25 年的專業知識，將進一步推動公司推動鐘錶設計和工藝創新的努力。
In her new role, Greenmun will oversee Casio's watch division and support the company's strategies in new customer acquisition and market expansion. Leveraging her extensive experience from renowned companies such as Rolex, Omega, Breguet, and Grand Seiko, Greenmun's track record of launching and relaunching brands in the U.S. market will be instrumental in expanding Casio's watch portfolio.
在新的職位上，Greenmun將監督卡西歐的手錶部門，並支持該公司在新客戶獲取和市場擴張方面的戰略。憑藉她在勞力士、歐米茄、寶潔和Grand Seiko等知名公司的豐富經驗，Greenmun在美國市場推出和重啓品牌的往績將有助於擴大卡西歐的手錶產品組合。
"As we commemorate the 60th anniversary of Casio's watch business and the 40th anniversary of G-SHOCK, we recognize both brands' enduring legacies," said Tomoo Kato, President and CEO, Casio America, Inc. "With a goal of further building our influence and strengthening our community, we are excited to welcome Shermeen as Vice President of the Timepiece Division. Shermeen's expertise will be instrumental in our strategy as we expand the G-SHOCK brand while upholding the timeless value of Absolute Toughness. Together, we are poised to usher in a new era of growth, reaffirming our commitment to delivering products that withstand time."
“在我們紀念 60 年之際第四 卡西歐手錶業務和40週年紀念日第四 G-SHOCK週年紀念日，我們認可這兩個品牌的悠久遺產，” 卡西歐美國公司總裁兼首席執行官加藤智雄說，“爲了進一步建立我們的影響力和加強我們的社區，我們很高興歡迎Shermeen擔任鐘錶部副總裁。隨着我們擴展 G-SHOCK 品牌，同時維護絕對韌性的永恒價值，Shermeen 的專業知識將對我們的戰略起到重要作用。我們有望共同開創一個新的增長時代，重申我們對提供經得起時間考驗的產品的承諾。”
With a background rooted in luxury jewelry, Greenmun is well-equipped to support Casio's initiatives in the Guild Jeweler market, while expanding the brand's customer base. With a focus on developing the jewelry channel, while building upon the company's industry influence, Greenmun's appointment is paramount in shaping the trajectory of Casio's watch division.
Greenmun 的背景扎根於奢侈珠寶，有能力支持卡西歐在Guild Jeweler市場的舉措，同時擴大該品牌的客戶群。Greenmun 專注於開發珠寶渠道，同時鞏固公司的行業影響力，對塑造卡西歐鐘錶部門的發展軌跡至關重要。
"I've always had a nostalgic connection with Casio ever since my parents gifted me my first timepiece from the brand as a child," said Shermeen Greenmun. "Casio is one of the most trusted and beloved brands in the world, and it's an honor to join a company with such a rich history. I look forward to contributing towards the brand's evolution and continued reign as a key player in the luxury timepiece sector."
Shermeen Greenmun說：“自從我小時候父母送給我卡西歐的第一款手錶以來，我就一直與卡西歐保持着懷舊的聯繫。”“卡西歐是世界上最值得信賴和最受歡迎的品牌之一，加入一家歷史如此悠久的公司是一種榮幸。作爲奢侈鐘錶領域的關鍵參與者，我期待爲該品牌的發展做出貢獻，並繼續佔據主導地位。”
As Casio embarks on a new era of innovation, Greenmun will support the company's expansion and continued growth. Drawing from her proven track record and vast industry expertise, Greenmun's role as Vice President of the Timepiece Division will drive Casio's watch business to new heights.
隨着卡西歐進入創新新時代，Greenmun將支持公司的擴張和持續增長。憑藉其良好的往績記錄和豐富的行業專業知識，Greenmun擔任鐘錶部副總裁將推動卡西歐的鐘表業務達到新的高度。
For more information about the G-SHOCK brand, visit gshock.casio.com/us.
有關 G-SHOCK 品牌的更多信息，請訪問 gshock.casio.com/us。
About G-SHOCK
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up."
關於 G-SHOCK
卡西歐的防震G-SHOCK手錶是堅韌的代名詞，它源於開發商Ibe先生的夢想，即 “打造一款永不破損的手錶”。製作了200多個手工製作的樣品並進行了銷燬測試，直到1983年，第一款現爲標誌性的G-SHOCK走上日本街頭，並開始確立自己爲 “有史以來最堅固的手錶” 的地位。每隻手錶都包含 7 個元素：耐電擊、耐重力、耐低溫、耐振動、防水、耐衝擊和韌性。這款手錶採用了卡西歐創新和技術，可防止其遭受直接衝擊；這包括由聚氨酯保護的內部組件和手錶結構內的懸掛式計時模塊。自推出以來，G-SHOCK一直在不斷髮展，繼續支持Ibe先生的口頭禪 “永不放棄，永不放棄”。
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit
關於卡西歐美國公司
位於新澤西州多佛的卡西歐美國公司是位於日本東京的卡西歐電腦有限公司的美國子公司，該公司是全球領先的消費電子和商業設備解決方案製造商之一。Casio America, Inc. 成立於 1957 年，銷售計算器、鍵盤、移動演示設備、光盤標題和標籤打印機、手錶、收銀機和其他消費電子產品。卡西歐通過推出創新和富有想象力的產品，努力實現其 “創造力和貢獻” 的企業信條。欲了解更多信息，請訪問
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卡西歐美國公司
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SOURCE Casio America, Inc.
來源 Casio America, Inc.
譯文內容由第三人軟體翻譯。