Source: Finance Association
① Ideal completed the delivery of 25,787 vehicles in April, a slight increase of 0.4% year-on-year and a decrease of 11.03% month-on-month. ② NIO Auto delivered 15,620 vehicles in April, up 134.6% year on year. Since the beginning of April, NIO Auto's price reduction strategy has been showing results. ③ Zero Sports delivered 1,5005 vehicles in April, a year-on-year increase of 71.96%.
In the first half of April, the retail penetration rate of new energy passenger vehicles was 50.39%. At the same time that it surpassed fuel passenger cars for the first time, the price war intensified; while$XIAOMI-W (01810.HK)$The “splash” traffic brought by automobiles throughout April also made the new car builder “Wei Xiaoli Zero” perform very differently in April in the face of multiple pressures.
May 1,$LI AUTO-W (02015.HK)$/$Li Auto (LI.US)$It was the first to announce April deliveries. In this month, Ideal completed the delivery of 25,787 vehicles, a slight increase of 0.4% year-on-year and a decrease of 11.03% month-on-month. Facing unexpected orders and tight rivals, Ideal Auto announced a new pricing system on April 22. Among them, the new price of the Ideal MEGA was 529,800 yuan, down 30,000 yuan from the previous model, making it the model with the biggest drop; the price reduction for the different versions of the Ideal L series ranged from 18,000 to 20,000 yuan.
Facing the relatively weak performance in April, Ideal released “hedging” news on April 30, saying that the cumulative orders for the Ideal L6 had exceeded 20,000 vehicles in 12 days after launch. “At the beginning of April, we basically completed the adjustment of the organizational structure, and basically determined the structure and process mechanism of Matrix Organization 2.0. After that, we were able to make further adjustments to product pricing and store sales strategies, so the new pricing system was only released on April 22.” The ideal side said that under the dual effects of the new price system and a richer product portfolio, the order volume increased rapidly in late April. “Since it still takes a certain amount of time for orders to be transmitted to the delivery volume, it is expected that the delivery volume in May will be better reflected.”
Back to the second most ranked delivery$NIO-SW (09866.HK)$/$NIO Inc (NIO.US)$15,620 vehicles were delivered in April, up 134.6% year on year. Since the beginning of April, NIO Auto's price reduction strategy has been showing results. On April 1, NIO Auto introduced a fuel truck replacement subsidy of up to 1 billion yuan. Fuel truck users will replace NIO 2024 new cars; in addition to the current policy, they will also receive an additional 10,000 yuan in optional fund subsidies. Beginning in May, NIO Auto once again launched a “0 down payment” car purchase plan. “Trade-in” can enjoy an exclusive subsidy of up to 20,000 yuan.
The one that followed$LEAPMOTOR (09863.HK)$1,5005 vehicles were delivered in April, an increase of 71.96% over the previous year. Among them, the total delivery volume of the two SUV models C11 and C10 exceeded 10,000 units. So far, Zero Sports has “bitten” into the top three deliveries of the new forces for many weeks in a row.
At the 2024 Beijing Auto Show, the Zero Sport C16 officially opened for pre-orders. The new car is expected to sell for no more than 200,000 yuan when fully equipped, and will be launched and delivered in June. “Our goal is to implement C series products within this year, and strive to gain a dominant position within this price range by continuously enriching the product line of C10, C11, and C16 models.” Zhu Jiangming, founder, chairman and CEO of Zero Sports Auto, said.
$XPENG-W (09868.HK)$/$XPeng (XPEV.US)$There is a gap with Nacha Auto's delivery volume compared to the three car companies mentioned above. Among them, Xiaopeng Motor delivered 9,393 new vehicles in April, an increase of 32.69% over the previous year. Xiaopeng Motor also spared no effort in this round of “price wars”, introduced a total car purchase subsidy of 500 million yuan, and announced the new MONA brand at the 2024 Beijing Auto Show. He Xiaopeng, chairman of Xiaopeng Motors, revealed that MONA will release more information in June. “In the second half of this year, it is expected to sell better than Lei Jun's Xiaomi SU7.”
According to the data, since the official delivery began on April 3, the Xiaomi SU7 has delivered 7058 vehicles.
Nacha Auto delivered 9017 vehicles in April, a year-on-year decrease of 18.62%, and recorded a year-on-year decline for three consecutive months. On April 22, the Nacha L was launched. As an extended-range model, the Nacha L has a pure electric battery life of 310 km and is equipped with a “large refrigerator and color TV sofa”; in terms of price, Nacha directly launched a “lift table” of 129,900 to 159,900 yuan. At the same time, at the Beijing Auto Show, Nacha Auto also “attracted” a wave of traffic against the backdrop of “influencer entrepreneur” Zhou Hongli.
“This year is a critical year for NEV companies to gain a foothold, and competition is bound to be fierce.” Cui Dongshu, Secretary General of the China Passenger Federation, believes that this year's “price war” is likely to be carried out by mixing multiple models such as price reduction promotions and downsizing, and that NEV manufacturers will package more benefits to stabilize product prices.
editor/tolk