Collective Audience, Inc. (NASDAQ:CAUD) shares are rocketing after it inked a strategic technology partnership with Insticator, a supply-side platform (SSP) and engagement solutions provider for online publishers and brands.
The deal will combine Collective Audience's AudienceDesk powered by AudienceCloud with Insticator's vast publisher supply and brand and agency demand and enhance the Collective Audience ecosystem.
The collaboration also includes Insticator's diverse portfolio of companies: OKO, a Google Certified Publishing Partner for Connected TV, and multi-location marketing company Balihoo.
Peter Bordes, Collective Audience CEO, said, "Our new collaboration with Insticator, Balihoo and OKO Digital unlocks many new avenues for growth, and represents another primary ecosystem building block and validation of our vision, mission and technology roadmap."
"The integration will also enable Insticator's partners to access our publishers' inventory. It provides yet another core use case for how we are building our ecosystem with deep bidirectional integrations and empowering our partners with our unique ad units, data capabilities and more."
The joint venture structure will support a revenue-share model by granting Collective Audience and Insticator an access to each other's platform capabilities and data using API integrations.
Both companies are also exploring possibilities for shared ownership through an equity exchange.
The transaction is projected to significantly boost revenue and EBITDA generation from Collective Audience's previously announced planned DSL Digital and BeOp acquisitions.
Price Action: CAUD shares are up 92% at $0.7487 at the last check Monday.
Image sourced from Shutterstock
Collective Audience, Inc.(納斯達克股票代碼:CAUD)與在線出版商和品牌的供應方平台(SSP)和互動解決方案提供商Insticator簽署戰略技術合作夥伴關係後,股價飛漲。
該協議將把由AudienceCloud提供支持的Collective AudienceDesk與Insticator龐大的出版商供應以及品牌和機構的需求相結合,並增強集體受衆生態系統。
此次合作還包括Insticator的多元化公司組合:谷歌互聯電視認證出版合作伙伴OKO和多地點營銷公司Balihoo。
Collective Audience首席執行官彼得·博德斯表示:“我們與Insticator、Balihoo和OKO Digital的新合作開闢了許多新的增長途徑,也是對我們願景、使命和技術路線圖的又一個主要生態系統基石和驗證。”
“此次集成還將使Insticator的合作伙伴能夠訪問我們出版商的清單。它爲我們如何通過深度雙向集成來構建我們的生態系統,並通過我們獨特的廣告單元、數據能力等爲我們的合作伙伴提供又一個核心用例。”
合資結構將通過允許Collective Audience和Insticator使用API集成訪問彼此的平台功能和數據,從而支持收益分享模式。
兩家公司還在探索通過股權交易所實現共享所有權的可能性。
預計該交易將顯著增加Collective Audience先前宣佈的計劃收購DSL Digital和BeOP的收入和息稅折舊攤銷前利潤的產生。
價格走勢:週一最後一次檢查時,澳元股價上漲92%,至0.7487美元。
圖片來自 Shutterstock