The Zhitong Finance App learned that Alibaba Pictures (01060) rose more than 5% in the afternoon. As of press release, it had risen 4.4% to HK$0.475, with a turnover of HK$40.32,200.

According to the news, the 2024 May Day pre-launch screening has already started. Guotai Junan pointed out that films sponsored by many listed companies hit this schedule. Medium-sized films may gain excess box office, and theaters are expected to benefit from market growth.

Huachuang Securities pointed out that demand for watching movies is strong, and the May 1st program is imminent. It is optimistic that the industry will be booming driven by both supply and demand. Previously, the Qingming box office reached a record high, once again verifying that demand for watching movies is strong under high-quality supply. Looking forward to the follow-up, there are currently 8 movies scheduled for the May 1st series. The film topics are rich, and the May 1st holiday has been extended to 5 days this year, so I'm optimistic about the upcoming big market performance.