Game On: Amazon, YouTube, And NBCUniversal Reportedly Battle for NBA Rights
Game On: Amazon, YouTube, And NBCUniversal Reportedly Battle for NBA Rights
The National Basketball Association (NBA) is reportedly amid significant media negotiations, with Amazon.com Inc (NASDAQ:AMZN) and Alphabet Inc (NASDAQ:GOOGL) Google's YouTube competing for streaming rights, while NBCUniversal aims for a TV deal currently held by Walt Disney Co's (NYSE:DIS) ESPN and Warner Bros. Discovery Inc's (NASDAQ:WBD) TNT.
據報道，美國國家籃球協會（NBA）正在進行重要的媒體談判，亞馬遜公司（納斯達克股票代碼：AMZN）和Alphabet Inc（納斯達克股票代碼：GOOGL）谷歌的YouTube爭奪直播版權，而NBCUniversal的目標是達成一項目前由華特迪士尼公司（紐約證券交易所代碼：DIS）ESPN和華納兄弟探索公司（納斯達克股票代碼：WBD）的TNT持有的電視協議。
Disney and Warner are discussing substantial payment increases for TV rights post-2024, despite airing fewer games, reflecting the enduring value of live sports amid cord-cutting trends, reported The Wall Street Journal.
據《華爾街日報》報道，儘管播出的遊戲較少，但迪士尼和華納仍在討論2024年後大幅增加電視版權的報酬，這反映了在斷線趨勢下體育直播的持久價值。
Also See: What's In The Cards For Amazon In Q1? Analyst Sees Double-Digit Sales And Profit Growth
另請參閱: 第一季度亞馬遜有哪些打算？分析師認爲銷售額和利潤將實現兩位數的增長
Interest is elevated in the league's next round of packages, which starts after the 2024-2025 season, the report added.
報告補充說，人們對聯盟下一輪套餐的興趣增加，該套餐將在2024-2025賽季之後開始。
Amazon and YouTube are frontrunners for a streaming package, potentially altering the NBA's traditional media landscape.
亞馬遜和YouTube是流媒體套餐的領跑者，這有可能改變NBA的傳統媒體格局。
NBCUniversal vies for rights alongside Disney and Warner, aiming for regular season, playoff broadcasts, and potential NBA Finals airing.
NBCUniversal與迪士尼和華納一起爭奪版權，目標是常規賽、季後賽廣播和潛在的NBA總決賽播出。
Warner Discovery and Disney have the right to match other offers, the report noted, citing people with knowledge of the pacts.
報告援引了解協議的人士的話指出，華納探索和迪士尼有權匹配其他報價。
NBA Commissioner Adam Silver aims to expand global viewership, mirroring the NFL's approach, increasing rights fees, and exploring new agreements.
NBA專員亞當·西爾弗的目標是擴大全球收視率，反映NFL的方針，增加版權費，並探索新的協議。
Amazon, YouTube, and NBCUniversal seek to bolster their streaming services through sports investments.
亞馬遜、YouTube和NBCUniversal尋求通過體育投資來加強其流媒體服務。
NBA content enhances network value, aiding pay-TV distribution negotiations, particularly crucial among the rise of streaming platforms.
NBA內容提高了網絡價值，爲付費電視發行談判提供了幫助，這在流媒體平台的崛起中尤其重要。
As per the report, Wolfe Research analyst Peter Supino downgraded Warner Discovery stock to Underperform, citing the cost of a new NBA deal as a factor.
根據該報告，沃爾夫研究分析師彼得·蘇皮諾將華納探索股票的評級下調至表現不佳，理由是NBA新協議的成本是一個因素。
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Price Action: AMZN shares are trading higher by 2.87% at $178.62 at the last check Friday.
價格走勢：週五最後一次支票時，AMZN股價上漲2.87％，至178.62美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明: 該內容部分是在人工智能工具的幫助下製作的，並由Benzinga編輯審查和發佈。
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照片來自 Shutterstock
譯文內容由第三人軟體翻譯。