Palantir's 'Rock Concert' AI Sales Strategy Is Rapidly Boosting Commercial Sales: 'We Can't Do Enough Of Them'
Palantir's 'Rock Concert' AI Sales Strategy Is Rapidly Boosting Commercial Sales: 'We Can't Do Enough Of Them'
Palantir Technologies Inc (NYSE:PLTR) doesn't go about selling its software products in conventional ways. After refusing to hire a sales team for years, the company is now using rock concert-like boot camps to bring new customers on board.
Palantir Technologies Inc（紐約證券交易所代碼：PLTR）不打算以傳統方式銷售其軟件產品。在多年來一直拒絕僱用銷售團隊之後，該公司現在正在使用類似搖滾音樂會的新兵訓練營來吸引新客戶。
Selling AI Software: Palantir has been one of the biggest beneficiaries of the AI boom. The data firm's software allows companies and governments to organize and analyze large amounts of data to improve efficiency in decision-making processes.
銷售人工智能軟件：Palantir一直是人工智能繁榮的最大受益者之一。該數據公司的軟件允許公司和政府組織和分析大量數據，以提高決策過程的效率。
CEO Alex Karp has long refused to hire salespeople at Palantir due to the belief that the company's software is so good, it sells itself. He even once said the only way Palantir would hire a sales team is if he were "hit by a bus."
首席執行官亞歷克斯·卡普長期以來一直拒絕在Palantir僱用銷售人員，因爲他們認爲該公司的軟件非常好，可以自行銷售。他甚至曾經說過，帕蘭蒂爾僱用銷售團隊的唯一方法是他 “被公共汽車撞了”。
A new report from Bloomberg this week suggests that Karp has at least been hit with a fresh perspective on sales. Although the company still refuses to build a sales team to help capture booming demand, Palantir has adopted a new approach that involves software boot camps.
彭博社本週發佈的一份新報告表明，卡普至少受到了全新的銷售視角的打擊。儘管該公司仍然拒絕組建銷售團隊來幫助滿足不斷增長的需求，但Palantir採用了一種涉及軟件新手訓練營的新方法。
Software Boot Camps: The name "software boot camp" doesn't really tell the whole story. These so-called boot camps can last anywhere from one to five days and are described as being one part hackathon, one part conference and one part party.
軟件新手訓練營：“軟件新手訓練營” 這個名字並不能真正說明全部情況。這些所謂的新兵訓練營可以持續一到五天，被描述爲一個部分的黑客馬拉松，一個部分的會議和一個部分的聚會。
The events feature demonstrations from engineers, work sessions for those attending and presentations from current customers on how they use Palantir's AI tools to improve efficiency.
這些活動包括工程師的演示，爲與會人員舉辦的工作會議，以及現有客戶關於他們如何使用Palantir的人工智能工具來提高效率的演講。
On a recent conference call, Karp told investors and analysts that the company was making a push to sell its Artificial Intelligence Platform (AIP) product through these boot camps.
在最近的一次電話會議上，卡普告訴投資者和分析師，該公司正在努力通過這些新手訓練營出售其人工智能平台（AIP）產品。
"We can't do enough of them ... We're limiting the number of people who can come. It's like a rock concert ... If you know somebody, we can get you backstage," Karp said at the time.
“我們對他們做得還不夠...我們限制了可以來的人數。就像一場搖滾音樂會...如果你認識某人，我們可以讓你回到後臺。” 卡普當時說。
Karp noted that Palantir held a total of about 500 boot camps in 2023, mostly in the second half of the year. The company is targeting five boot camps per day on average throughout 2024.
卡普指出，帕蘭蒂爾在2023年共舉辦了大約500個新兵訓練營，主要是在下半年。該公司的目標是在2024年全年平均每天進行五個新兵訓練營。
Palantir has attributed much of its recent U.S. commercial sales growth to the boot camp initiative. Analysts expect Palantir's commercial revenue to exceed its total government revenue for the first time next year.
Palantir將其最近的美國商業銷售增長在很大程度上歸因於新兵訓練營計劃。分析師預計，明年Palantir的商業收入將首次超過其政府總收入。
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PLTR Price Action: Palantir shares are up approximately 24% since the start of the year. The stock was down 0.51% trading at $21.47 Thursday at publication, per Benzinga Pro.
PLTR價格走勢：自年初以來，Palantir的股價上漲了約24％。根據Benzinga Pro的數據，該股週四發佈時下跌0.51％，至21.47美元。
譯文內容由第三人軟體翻譯。