Liv by Kotex Wants Moms to Laugh - and Pee a Little - This Mother's Day
Liv by Kotex Wants Moms to Laugh - and Pee a Little - This Mother's Day
New daily period and pee protection product line for moms launches "Mother's Night" to give moms what they really want this Mother's Day – a night out with friends
全新媽媽每日經期和尿液保護產品系列推出 “母親之夜” 給媽媽們這個母親節他們真正想要的東西——和朋友共度夜晚
CHICAGO, April 25, 2024 /PRNewswire/ -- According to new research from Liv by Kotex, a new daily period and pee protection line, one in three moms feel lonelier since becoming a mom and 53% feel less connected to friends since becoming a mom1. As a brand that gets moms and knows the mental load they typically carry, Liv by Kotex wants to give them what they REALLY want this Mother's Day – time to reconnect with friends. The brand is declaring Saturday, May 11, 2024 as Mother's Night, a night for moms to get together and laugh with their friends. After all, laughter is one of the top ways for people to feel more balanced and connected to one another. And if moms laugh so much, they pee a little – as many moms know they often do – Liv by Kotex has them protected.
芝加哥，2024 年 4 月 25 日/PRNewswire/--根據Liv by Kotex的最新研究，這是一項新的每日經期和尿液保護系列，三分之一的媽媽自成爲媽媽後感到更加孤獨，53％的媽媽自成爲媽媽後感到與朋友的聯繫減少了1。作爲一個吸引媽媽並了解她們通常承受的心理負擔的品牌，Liv by Kotex 希望在母親節給她們真正想要的東西——與朋友重新建立聯繫的時間。該品牌宣佈2024年5月11日星期六爲母親之夜，這是媽媽們聚在一起和朋友一起歡笑的夜晚。畢竟，笑是人們感到更加平衡和相互聯繫的最好方式之一。而且，如果媽媽們笑得那麼多，她們就會撒尿一點——就像許多媽媽經常做的那樣——Liv by Kotex 可以保護他們。
The brand hopes to galvanize moms across the country to take a small break from the demands of motherhood and celebrate the night with friends. To kickstart the initiative, Liv by Kotex is giving 200 moms $100 each to go out with their friends. Moms in need of a night out just need to follow and comment on @LivbyKotex's Mother's Night Instagram post, share how they would spend Mothers' Night and tag two friends they want to spend the night with for a chance to be selected. Additionally, the brand is calling on everyone to take part by giving a mom or mom-like figure in their life a night out for Mother's Day.
該品牌希望激勵全國各地的媽媽們暫時擺脫孕產的要求，與朋友一起慶祝這一夜晚。爲了啓動該計劃，Liv by Kotex將向200位媽媽每人提供100美元，讓他們與朋友一起出去玩。需要過夜的媽媽只需要關注 @ 並發表評論即可livbyKotex 的 母親之夜Instagram帖子，分享他們將如何度過母親之夜，並標記他們想與之共度一夜的兩個朋友，以便有機會被選中。此外，該品牌呼籲每個人都參與其中，爲生活中的媽媽或媽媽般的身材提供一個母親節之夜。
"Moms give so much of themselves every day and at times motherhood can be an unpredictable experience. Products on the market today aren't made to manage all of moms' needs in the way Liv by Kotex is specifically designed to," said Paige Chapman, senior brand manager for Liv by Kotex. "We are proud to launch Liv by Kotex in partnership with Target to help make mom's life a little easier by uniquely managing unpredictable periods and a little pee while helping her feel dry and comfortable. To help celebrate the launch, we are excited to introduce Mother's Night and our hope is that moms use this time lean on each other, strengthen bonds and ultimately, feel more connected."
“媽媽們每天都付出很多精力，有時候做母親可能是一種不可預測的經歷。Liv by Kotex的高級品牌經理佩奇·查普曼說，當今市場上的產品並不是像Kotex專門設計的那樣爲滿足媽媽們的所有需求而設計的。“我們很自豪能夠與 Target 合作推出 Liv by Kotex，通過獨特地管理不可預測的月經和少量小便，讓媽媽感覺乾爽舒適，讓媽媽的生活變得更輕鬆一些。爲了幫助慶祝母親之夜，我們很高興推出母親之夜，我們希望媽媽們利用這段時間互相依靠，加強聯繫，最終感受到更多的聯繫。”
Liv by Kotex is a new, uniquely designed line of pads and liners made to help the 40% of women in the United States that experience both periods and a little pee2. Liv by Kotex aims to help ease the worry and some of the unpredictability that most moms experience by instantly trapping pee to help keep users 10X drier4 than period only pads, with up to 100% leak free protection from their period. The collection of pads and liners are dermatologist tested with no harsh ingredients and made without fragrance. Liv by Kotex is available now exclusively at Target, both online and at Target stores nationwide.
Liv by Kotex 是一款設計獨特的全新護墊和襯墊系列，旨在幫助美國 40% 同時經歷月經和小便的女性2。Liv by Kotex 旨在通過立即捕獲尿液來幫助使用戶保持乾燥 10 倍，從而幫助緩解大多數媽媽所經歷的擔憂和一些不可預測性4 與僅限經期的護墊相比，經期內可提供高達 100% 的無泄漏保護。該系列護墊和襯墊均經過皮膚科醫生測試，不含刺激性成分，不含香料。Liv by Kotex現已在塔吉特獨家發售，包括在線商店和全國塔吉特門店。
The Mother's Night giveaway is open from April 25 – May 8, 2024. The brand will randomly select 200 people to receive a $100 American Express gift card. Visit https://bit.ly/LivMothersNight to view the official contest rules.
母親之夜贈品的開放時間爲2024年4月25日至5月8日。該品牌將隨機選擇200人獲得一張100美元的美國運通禮品卡。參觀 https://bit.ly/LivMothersNight 查看官方競賽規則。
To learn more, check out the brand on Instagram @LivbyKotex and view the Mother's Night video. And for all moms, don't be afraid to "Liv. Laugh. Pee." this Mother's Night.
要了解更多信息，請在 Instagram 上查看該品牌 @livbyKotex 並查看 母親之夜視頻。對於所有媽媽來說，不要害怕 “Liv.笑。撒尿。” 這個母親之夜。
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. The Liv Mother's Night Sweepstakes is open only to legal residents of the 50 U.S. States & DC, 18+ Void elsewhere and where prohibited. Promotion ends 5/8/24. Subject to complete Official Rules at https://bit.ly/LivMothersNight.
無需任何形式的購買或付款即可參賽或獲勝。Liv母親之夜抽獎活動僅向美國50個州和華盛頓特區的合法居民開放，18歲以上的其他地方和禁止的地方無效。促銷活動於 5 月 8 日 24 日結束。以完整的官方規則爲準 https://bit.ly/LivMothersNight。
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we create products that help individuals experience more of what is important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2 share positions in approximately 80 countries. We use sustainable practices that support a healthy planet, build strong communities, and ensure our business thrives for decades to come. We are proud to be recognized as one of the world's most ethical companies by Ethisphere for the fifth year in a row. To keep up with the latest news and to learn more about the company's 150-year history of innovation, visit kimberly-clark.com.
關於金伯利-克拉克
金伯利-克拉克（紐約證券交易所： KMB）及其值得信賴的品牌是超過175個國家的人們生活中不可或缺的一部分。憑藉獨創性、創造力和對人們最基本需求的理解，我們創造的產品可幫助個人體驗更多對他們來說重要的事情。我們的品牌組合，包括Huggies、Kleenex、Scott、Kotex、Cottonelle、Poise、Depend、Andrex、Pull-Ups、GoodNites、Intimus、Neve、Plenitud、Sweety、Softex、Viva和Wypall，在大約80個國家持有排名第一或第二的股份。我們採用可持續的實踐來支持健康的地球，建立強大的社區，並確保我們的業務在未來幾十年蓬勃發展。我們很榮幸連續第五年被Ethisphere評爲世界上最具商業道德的公司之一。要了解最新消息並詳細了解公司150年的創新歷史，請訪問 kimberly-clar。
1This online survey of 1,000 moms aged 25-45 was commissioned by Kotex and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between April 11 and April 15, 2024. All participants are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team, who are members of the MRS and have corporate membership to ESOMAR and AAPOR.
2https://www.pewresearch.org/fact-tank/2018/05/04/more-than-a-million-millennials-are-becoming-moms-each-year/; https://www.uclahealth.org/medical-services/womens-pelvic-health/patient-education/childbirth-incontinence; KidsHealth.org; Mayo Clinic
4for heavier bladder leaks (24ml of fluid), vs. the leading period pad
4適用於較重的膀胱泄漏（24 毫升液體），而不是前期尿墊
SOURCE Kimberly-Clark
來源金伯利-克拉克
譯文內容由第三人軟體翻譯。