After The 4/20 Smoke Clears: What Do The Billions Spent On Cannabis Say About Sales In Key States?
After The 4/20 Smoke Clears: What Do The Billions Spent On Cannabis Say About Sales In Key States?
This year's 4/20 cannabis celebrations demonstrated not only a growth in consumer demand but also the crucial role of technology in understanding this surge. The overall week of 4/20 saw 3x the sales and units sold compared to any typical week.
今年的4/20大麻慶祝活動不僅表明了消費者需求的增長，而且表明了技術在理解這種激增方面的關鍵作用。與任何一週相比，4月20日這一週的銷售額和銷量是平常一週的3倍。
Treez, a point-of-sale provider, reported a 120% increase in sales on 4/20 compared to the previous year, with a striking 200% increase the day before. This indicates consumers were preparing early for the festivities.
銷售點提供商Treez報告稱，與去年同期相比，4月20日的銷售額增長了120％，前一天增長了200％。這表明消費者很早就爲慶祝活動做了準備。
Transaction Data
交易數據
Jane Technologies, a leading digital provider for cannabis dispensaries, smoothly handled over half a million transactions, totaling $23,878,546.72 in sales.
領先的大麻藥房數字提供商Jane Technologies順利處理了超過50萬筆交易，總銷售額爲23,878,546.72美元。
Despite a minor 8% decrease from 2023's sales on the same day, the combined total for 4/19 and 4/20 reached a record $45,708,937.34, up 14.32% from the previous highest two-day total.
儘管與2023年同日的銷售額相比略有下降8％，但4月19日和4月20日的總銷售額仍達到創紀錄的45,708,937.34美元，較之前最高的兩天總銷售額增長了14.32％。
Sales Highlights
銷售亮點
Illinois led state sales with $4,494,973.86, though slightly down from the previous year.
伊利諾伊州的銷售額以4,494,973.86美元領先，儘管比上年略有下降。
Sales figures from California and Colorado also highlighted significant market activity, with California recording $2,271,390.97 in sales and Colorado bringing in $671,307.73.
加利福尼亞州和科羅拉多州的銷售數據也凸顯了重要的市場活動，加利福尼亞州的銷售額爲2,271,390.97美元，科羅拉多州的銷售額爲671,307.73美元。
Pricing Online
在線定價
According to Weedmaps data (NASDAQ:MAPS), pricing trends on 4/20 in 2024 showed notable changes: the average price of vape pens decreased by 16% since 2021, and edibles saw a 21% reduction.
根據Weedmaps的數據（納斯達克股票代碼：MAPS），2024年4月20日的定價趨勢顯示出顯著變化：自2021年以來，電子煙筆的平均價格下降了16％，零食價格下降了21％。
Conversely, the average price of flowers on Weedmaps experienced a 5% year-over-year increase from 2023, although it remained 10% below 2021 levels.
相反，自2023年以來，Weedmaps上的平均鮮花價格同比增長了5％，儘管仍比2021年的水平低10％。
Additionally, with 4/20 falling on a Saturday, order volumes surged earlier than typical, peaking around 11 a.m. PT.
此外，由於週六4月20日下跌，訂單量比平時更早地激增，在太平洋時間上午11點左右達到峯值。
This early peak was preceded by an 18% increase in orders on Friday, 4/19, compared to the average of the previous two Fridays in April, indicating an extended period of heightened activity.
在出現早期峯值之前，4月19日星期五的訂單量與4月份前兩個星期五的平均水平相比增長了18％，這表明活動持續了很長時間。
Shifts In Consumer Preferences
消費者偏好的變化
The preference for convenience was apparent as, for the first time, pre-rolls tied with flowers, each accounting for 25% of total sales. This shift suggests consumers favor ready-to-use options during significant cannabis holidays.
人們對便利性的偏愛顯而易見，因爲預卷首次與鮮花捆綁在一起，每張佔總銷售額的25％。這種轉變表明，在重要的大麻假期期間，消費者更喜歡即用型產品。
According to Jane Technologies, the top-selling product categories on 4/20 were led by flowers with sales reaching $9,388,597.82, followed by vapes at $6,216,507.58, edibles totaling $3,234,281, pre-rolls at $2,098,248.69, and extracts with $1,419,352.37. The most popular brands driving these sales included RYTHM, &Shine, STIIIZY, Savvy, and Float.
根據Jane Technologies的數據，4月20日最暢銷的產品類別以鮮花爲首，銷售額爲9,388,597.82美元，其次是電子煙，爲6,216,507.58美元，零食總額爲3,234,281美元，預售價爲2,098,248.69美元，提取物爲1,419,352.37美元。推動這些銷售的最受歡迎的品牌包括RYTHM、&Shine、STIIIZY、Savvy和Float。
Moreover, data from Weedmaps, which verifies retail cannabis products, showed that 72% of items ordered were brand-verified, pointing to a strong consumer preference for recognized and trusted brands.
此外，來自驗證零售大麻產品的Weedmaps的數據顯示，訂購的商品中有72％經過品牌驗證，這表明消費者強烈偏愛認可和值得信賴的品牌。
Impact Of Discounts And Promotions
折扣和促銷的影響
Promotional strategies were critical in driving sales, with Jane Technologies offering an average discount of 37% on 4/20.
促銷策略對推動銷售至關重要，Jane Technologies在4月20日提供的平均折扣爲37％。
Weedmaps recorded a 130% increase in deal redemptions during the week of 4/20 compared to the same period in 2023, emphasizing the effectiveness of discounts in boosting transaction volumes.
Weedmaps在4月20日當週的交易兌換量與2023年同期相比增長了130％，這突顯了折扣在提高交易量方面的有效性。
Data-Driven Market Compasses
數據驅動的市場指南針
The extensive data provided by companies like Jane Technologies, Weedmaps and Treez underscores the expanding reach and acceptance of cannabis while highlighting the crucial contributions of data-driven platforms in the industry.
Jane Technologies、Weedmaps和Treez等公司提供的大量數據突顯了大麻的覆蓋面和接受度的擴大，同時也凸顯了數據驅動平台在行業中的重要貢獻。
With ongoing technological advancements and strategic insights, the future of the cannabis industry appears to be increasingly driven by data, focusing on optimizing consumer experiences and market efficiencies.
隨着持續的技術進步和戰略洞察力，大麻行業的未來似乎越來越多地由數據驅動，側重於優化消費者體驗和市場效率。
Photo: AI-Generated Image.
照片：人工智能生成的圖像。
譯文內容由第三人軟體翻譯。