Taylor Swift Teams Up With TikTok For 'The Tortured Poets Department': Exclusive Features
Taylor Swift Teams Up With TikTok For 'The Tortured Poets Department': Exclusive Features
Taylor Swift's latest album, "The Tortured Poets Department," has joined forces with ByteDance's TikTok.
This marks a significant turnaround after Swift's music was absent from the platform due to a dispute between Universal Music Group NV (OTC:UMGNF) and the popular social media platform.
According to Music Business Worldwide, the TikTok experience for Swift's album offers fans exclusive features like curated playlists, interactive challenges, and unlockable artwork, providing an engaging way for fans to dive into the music.
This collaboration is a smart move. Swift has a massive following on TikTok, with over 25.3 million fans since joining in 2021. It shows how powerful platforms like TikTok can be for artists, especially when combined with Swift's dedicated fan base.
Plus, the partnership highlights TikTok's 'Add to Music App' feature, which lets users save songs for later listening on platforms like Spotify Technology SA (NYSE:SPOT) and Apple Music, making the album even more accessible.
This feature, introduced back in November, expanded to 163 more countries in February and recently reached Brazil and Indonesia, where TikTok Music competes with Spotify.
On April 18, Swift's new album became the most pre-saved album ever on Spotify. Fans who pre-save albums get push notifications when they drop, and Spotify automatically adds the album to their library.
It's worth noting that the digital music platform says nearly 70% of pre-savers listen to the album in its first week.
Image created using photos from Shutterstock.
Taylor Swift's latest album, "The Tortured Poets Department," has joined forces with ByteDance's TikTok.
泰勒·斯威夫特的最新專輯《受折磨的詩人部》與字節跳動的抖音聯手。
This marks a significant turnaround after Swift's music was absent from the platform due to a dispute between Universal Music Group NV (OTC:UMGNF) and the popular social media platform.
這標誌着斯威夫特的音樂因內華達環球音樂集團（場外交易代碼：UMGNF）與流行的社交媒體平台之間的糾紛而缺席該平台之後的重大轉變。
According to Music Business Worldwide, the TikTok experience for Swift's album offers fans exclusive features like curated playlists, interactive challenges, and unlockable artwork, providing an engaging way for fans to dive into the music.
據《全球音樂商報》報道，Swift專輯的TikTok體驗爲粉絲提供了精選播放列表、互動挑戰和可解鎖插圖等專屬功能，爲粉絲沉浸音樂提供了一種引人入勝的方式。
This collaboration is a smart move. Swift has a massive following on TikTok, with over 25.3 million fans since joining in 2021. It shows how powerful platforms like TikTok can be for artists, especially when combined with Swift's dedicated fan base.
這種合作是明智之舉。斯威夫特在抖音上擁有大量追隨者，自2021年加入抖音以來擁有超過2530萬粉絲。它展示了像TikTok這樣的平台對藝術家來說是多麼強大，尤其是與Swift的忠實粉絲群相結合時。
Plus, the partnership highlights TikTok's 'Add to Music App' feature, which lets users save songs for later listening on platforms like Spotify Technology SA (NYSE:SPOT) and Apple Music, making the album even more accessible.
此外，該合作伙伴關係還突顯了抖音的 “添加到音樂應用程序” 功能，該功能允許用戶保存歌曲以供日後在Spotify Technology SA（紐約證券交易所代碼：SPOT）和蘋果音樂等平台上收聽，從而使這張專輯更易於訪問。
This feature, introduced back in November, expanded to 163 more countries in February and recently reached Brazil and Indonesia, where TikTok Music competes with Spotify.
該功能於11月推出，2月份擴展到另外163個國家，最近又擴展到了巴西和印度尼西亞，抖音音樂在那裏與Spotify競爭。
On April 18, Swift's new album became the most pre-saved album ever on Spotify. Fans who pre-save albums get push notifications when they drop, and Spotify automatically adds the album to their library.
4月18日，斯威夫特的新專輯成爲Spotify有史以來預存次數最多的專輯。預先保存相冊的粉絲在刪除專輯時會收到推送通知，Spotify會自動將專輯添加到他們的資料庫中。
It's worth noting that the digital music platform says nearly 70% of pre-savers listen to the album in its first week.
值得注意的是，該數字音樂平台表示，將近70％的預儲戶在第一週就收聽了這張專輯。
Image created using photos from Shutterstock.
使用來自 Shutterstock 的照片創建的圖像。
譯文內容由第三人軟體翻譯。
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