The Boston Beer Company Debuts First-of-its-Kind Non-Alc Beverage, General Admission, Available Now via Direct-to-Consumer Shipping
The Boston Beer Company Debuts First-of-its-Kind Non-Alc Beverage, General Admission, Available Now via Direct-to-Consumer Shipping
Introducing General Admission
An Exceptionally Refreshing Non-Alc Brew
BOSTON, April 19, 2024 (GLOBE NEWSWIRE) -- The Boston Beer Company, makers of Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard and Dogfish Head, debuts a new first-of-its-kind non-alcoholic beverage with General Admission (<0.5% ABV). An exceptionally refreshing non-alcoholic fruit brew, General Admission combines the flavor attributes of a non-alcoholic beer and a fruited seltzer water to create the ultimate sober-centric sipper. Designed for drinkers that want to limit their alcohol intake, but certainly not their fun, General Admission is available in four deliciously fruit-forward flavors – Lemon-Lime, Orange Ovation, Grapefruit Groove and Raspberry Remix.
General Admission is currently available on shelves in Albany, New York, Raleigh, North Carolina, and throughout the state of Indiana, but folks elsewhere have no need to fret. Drinkers from coast-to-coast* can snag some General Admission at ... no special wristbands or VIP access codes needed! General Admission is about easy, all-access refreshment (for those 21 and older, of course), and that includes when and where it can be purchased.
"The non-alc category is seeing explosive growth (up more than 30% in 2023, according to NIQ**) and it is becoming a sizable piece of the industry. In fact, non-alc is now bigger than hard cider***," said Tim Kerrigan, The Boston Beer Company's Assistant Head of Innovation. "Knowing that, we wanted to create a new type of product that offers a much broader view of what we believe non-alc can be. We believe it's actually alcohol drinkers that are the primary consumers of non-alc products, and we must find a way to make something that appeals to everyone, whether they drink spirits, beer, wine or only non-alc. That was the inception point for General Admission, and we're excited to see how consumers will respond to this unique brand and its distinct proposition."
The Boston Beer Company aspires to be the most innovative, consumer-oriented beverage company on the planet. Using a two-fold innovation strategy, the company is committed to both thoughtfully expanding existing product lines to meet shifting consumer needs and purposefully developing new brands that capitalize on current and future industry trends. While some new products will be launched nationally, others will be released in a limited number of test markets to iterate and learn before expanding distribution. General Admission is the first brand from Boston Beer that will utilize direct to consumer shipping as a method of product distribution.
"With General Admission, we'll be testing not only how drinkers respond to the product itself, but also how we can best leverage a direct to consumer platform as an impactful sales tool for the future," Kerrigan adds. "Because General Admission is non-alcoholic, we have the opportunity to simultaneously test and market our hypotheses on both a regional and national scale, both at traditional retail locations and through the growing e-commerce channel – it's really a win from all angles."
For more on The Boston Beer Company and General Admission, visit and , respectively.
*General Admission is available via direct to consumer shipping in the following states – AR, CO, DE, DC, IL, LA, MD, MN, MO, MT, NC, ND, NH, NJ, NM, NV, OH, OK, PA, RI, SD, TN, UT, VA, WA, WI, WV & WY.
**NIQ, formerly known as Neilson IQ, is a company dedicated to collecting and interpreting data related to consumer buying behavior.
***Circana L52 WE 01/29/24
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DIGITAL ASSETS: Product & Lifestyle Images
GENERAL ADMISSION:
From The Boston Beer Company, makers of Samuel Adams, Truly Hard Seltzer, Twisted Tea, Angry Orchard and Dogfish Head, General Admission is an exceptionally refreshing non-alcoholic fruit brew. Combining the flavor attributes of a non-alcoholic beer and a fruited seltzer water to create the ultimate sober-centric sipper, General Admission is designed for those that want to limit their alcohol intake, but certainly not their fun. General Admission is available in four deliciously fruit-forward flavors – Lemon-Lime, Orange Ovation, Grapefruit Groove and Raspberry Remix. For more, visit or follow General Admission on Facebook and Instagram.
Attachments
- Introducing General Admission
- An Exceptionally Refreshing Non-Alc Brew
CONTACT: Megan Bayles General Admission Brewing Co. megan.bayles@bostonbeer.com
普通入學簡介
一款特別清爽的非酒精啤酒
波士頓,2024年4月19日(GLOBE NEWSWIRE)——塞繆爾·亞當斯、Twisted Tea、Truly Hard Seltzer、Angry Orchard和Dogfish Head的生產商波士頓啤酒公司首次推出了一款採用普通門票(<0.5%酒精度)的無酒精飲料。General Admission 是一款特別清爽的無酒精水果啤酒,它結合了無酒精啤酒和果味蘇打水的風味特性,打造出以清醒爲中心的終極飲品。General Admission 專爲想要限制酒精攝入量但絕對不想享受樂趣的飲酒者而設計,有四種美味的水果味可供選擇——檸檬酸橙、Orange Ovation、Greappuit Groove 和 Raspberry Remix。
普通門票目前在奧爾巴尼、紐約、北卡羅來納州羅利和整個印第安納州的書架上市,但其他地方的人們不必擔心。從海岸到海岸的飲酒者*可以在... 無需特殊的腕帶或VIP訪問密碼的情況下獲得一些普通門票!普通門票旨在提供便捷的全方位茶點(當然是針對21歲及以上的人),其中包括何時何地可以購買。
“非ALC類別正在呈爆炸式增長(根據NIQ**的數據,2023年增長了30%以上),並且正在成爲該行業的重要組成部分。實際上,非酒精飲料現在比硬蘋果酒還要大***。” 波士頓啤酒公司創新助理主管蒂姆·凱里根說。“知道了這一點,我們想創造一種新型的產品,讓我們可以更廣泛地了解我們認爲的非酒精飲料可以是什麼樣子。我們認爲,實際上,飲酒者是非酒精類產品的主要消費者,我們必須想辦法做出能吸引所有人的東西,無論他們喝烈酒、啤酒、葡萄酒還是隻喝非酒精飲料。那是 General Admission 的起點,我們很高興看到消費者將如何回應這個獨特的品牌及其獨特的主張。”
波士頓啤酒公司立志成爲全球最具創新性、最以消費者爲導向的飲料公司。該公司採用雙重創新戰略,既致力於深思熟慮地擴大現有產品線以滿足不斷變化的消費者需求,又有目的地開發利用當前和未來行業趨勢的新品牌。雖然一些新產品將在全國範圍內推出,但其他一些將在有限的測試市場上發佈,以便在擴大分銷範圍之前進行迭代和學習。General Acmission是波士頓啤酒首個利用直接面向消費者的配送作爲產品分銷方式的品牌。
Kerrigan補充說:“通過General Admission,我們不僅將測試飲酒者對產品本身的反應,還將測試我們如何最好地利用直接面向消費者的平台作爲未來有影響力的銷售工具。”“由於General Admission不含酒精飲料,因此我們有機會在區域和全國範圍內同時測試和推銷我們的假設,無論是在傳統的零售場所還是在不斷增長的電子商務渠道上——從各個角度來看,這確實是一個勝利。”
有關波士頓啤酒公司和普通門票的更多信息,請分別訪問和。
*普通門票可通過以下州的消費者直接配送獲得:阿肯色州、科羅拉多州、德州、華盛頓州、伊利諾州、洛杉磯、馬里蘭州、明尼蘇達州、密蘇里州、蒙大拿州、北卡羅來納州、新澤西州、新澤西州、內華達州、俄亥俄州、俄亥俄州、賓夕法尼亞州、羅得島、南達科他州、田納西州、猶他州、弗吉尼亞州、華盛頓州、威斯康星州、西弗吉尼亞州和懷俄明州。
**NIQ,前身爲Neilson IQ,是一家致力於收集和解釋與消費者購買行爲相關的數據的公司。
***Circana L52 WE 01/29/24
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數字資產: 產品和生活方式圖片
普通門票:
General Adams、Truly Hard Seltzer、Twisted Tea、Angry Orchard 和 Dogfish Head 的製造商波士頓啤酒公司出品,是一款特別清爽的無酒精水果啤酒。General Admission 將無酒精啤酒和果味蘇打水的風味特性相結合,打造出以清醒爲中心的終極飲品,專爲那些想要限制酒精攝入量但又不想享受樂趣的人而設計。普通入場券有四種美味的水果味口味可供選擇——檸檬酸橙、Orange Ovation、Graupruit Groove 和 Raspberry Remix。欲了解更多信息,請訪問或關注臉書和Instagram上的普通門票。
附件
- 普通入學簡介
- 一款特別清爽的非酒精啤酒
聯繫人:梅根·貝爾斯普通招生啤酒有限公司 megan.bayles@bostonbeer.com
譯文內容由第三人軟體翻譯。
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