Alibaba's Taobao Launches 3D Shopping App for Apple's Vision Pro - A New Era for Online Retail in China
Alibaba's Taobao Launches 3D Shopping App for Apple's Vision Pro - A New Era for Online Retail in China
Alibaba Group Holding Ltd (NYSE:BABA) has introduced a novel shopping application for Taobao, China's largest online market. The application is designed for Apple Inc's (NASDAQ:AAPL) Vision Pro mixed-reality headset.
阿里巴巴集團控股有限公司（紐約證券交易所代碼：BABA）爲中國最大的在線市場淘寶推出了一款新穎的購物應用程序。該應用程序是爲蘋果公司（納斯達克股票代碼：AAPL）的Vision Pro混合現實耳機設計的。
This initiative emerges as Chinese consumers eagerly anticipate the headset's launch in China, which Apple CEO Tim Cook anticipates later this year.
這一舉措是在中國消費者熱切期待這款頭戴式耳機在中國推出之際提出的，蘋果首席執行官蒂姆·庫克預計今年晚些時候會有這樣的推出。
The application, which debuted last Friday, is currently compatible with the Vision Pro headset, priced at $3,499, and available only in the United States, SCMP reports.
南華早報報道，該應用程序於上週五首次亮相，目前與Vision Pro耳機兼容，售價爲3,499美元，僅在美國上市。
Early adopters in China, who acquired the headset from the US, have shared their positive experiences with Taobao's 3D app on social media, applauding its enhanced product visualization features.
中國早期採用者從美國購買了這款頭戴式耳機，他們在社交媒體上分享了他們對淘寶3D應用程序的積極體驗，稱讚其增強的產品可視化功能。
The app offers users a more immersive view of Taobao's diverse product range, such as electronics, home appliances, and furniture, making these items appear as they would in real life.
該應用程序爲用戶提供了對淘寶多樣化產品範圍的更身臨其境的視圖，例如電子產品、家用電器和傢俱，使這些物品看起來像在現實生活中一樣。
For instance, users can see a DJI drone in 3D, complete with spinning propellers, and interact with it through hand gestures to view detailed aspects from every angle. Despite its innovative approach, feedback suggests that the virtual representation of product sizes could be more accurate.
例如，用戶可以看到帶有旋轉螺旋槳的 3D 大疆無人機，並通過手勢與之互動，從各個角度查看細節。儘管採用了創新的方法，但反饋表明，產品尺寸的虛擬表示可能更加準確。
Currently in its testing phase, the final version of Taobao's 3D shopping app will launch concurrently with the Vision Pro's official release in China. In addition to the shopping app, Alibaba has also launched a DingTalk app for Vision Pro, enabling workplace communication in a virtual 3D setting with message sending, video meetings, and interactive screen option features.
目前處於測試階段，淘寶3D購物應用程序的最終版本將與Vision Pro在中國的正式發佈同時推出。除了購物應用程序外，阿里巴巴還推出了適用於Vision Pro的釘釘應用程序，通過消息發送、視頻會議和交互式屏幕選項功能，實現虛擬3D環境中的工作場所通信。
Taobao recently established a live commerce subsidiary within Taobao Live, leveraging its momentum during significant events such as the Singles' Day festival, significantly increasing its gross merchandise value (GMV). Concurrently, Alibaba is expanding its international footprint, with its global e-commerce division—encompassing platforms like AliExpress, Lazada, Daraz, and Trendyol—experiencing a 44% surge in revenue to $4 billion during the December quarter, outpacing the growth of its leading e-commerce platforms, Taobao and Tmall Group.
淘寶最近在淘寶直播內成立了直播電子商務子公司，利用其在光棍節等重大活動中的勢頭，顯著提高了其商品總價值（GMV）。同時，阿里巴巴正在擴大其國際足跡，其全球電子商務部門（包括速賣通、Lazada、Daraz和Trendyol等平台）在12月季度收入增長了44％，達到40億美元，超過了其領先的電子商務平台淘寶和天貓集團的增長。
Alibaba stock plunged over 26% in the last 12 months. Investors can gain exposure to the stock via Invesco Golden Dragon China ETF (NASDAQ:PGJ) and Tidal Trust II CoreValues Alpha Greater China Growth ETF (NYSE:CGRO).
在過去的12個月中，阿里巴巴股價暴跌了26％以上。投資者可以通過景順金龍中國ETF（納斯達克股票代碼：PGJ）和Tidal Trust II CoreValues Alpha大中華增長ETF（紐約證券交易所代碼：CGRO）獲得股票敞口。
Price Action: BABA shares traded lower by 0.62% at $68.45 premarket on the last check Friday.
價格走勢：週五的最後一張支票中，BABA股價盤前下跌0.62％，至68.45美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明： 該內容部分是在人工智能工具的幫助下製作的，並由Benzinga編輯審閱和發佈。
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