share_log

Hong Leong Bank Inspires Malaysians to Embrace Good Habits in Raya Campaign

Hong Leong Bank Inspires Malaysians to Embrace Good Habits in Raya Campaign

豐隆銀行鼓勵馬來西亞人在開齋節活動中養成良好的習慣
豐隆銀行 ·  04/18 12:00

Hong Leong Bank Inspires Malaysians to Embrace Good Habits in Raya Campaign

豐隆銀行鼓勵馬來西亞人在開齋節活動中養成良好的習慣

Hong Leong Bank Inspires Malaysians to Embrace Good Habits in Raya Campaign

Kuala Lumpur, 18 April 2024 – When it comes to celebrating Hari Raya, the festive season usually brings to mind scenes of family and friends reuniting for a meal, or people who take time out of their celebrations to give back to society. This collective practice often stems from a desire to inculcate good habits and practices (amalan baik) in our lives, whereby the festive season is a reminder for us to keep the family unit strong while remembering to support the people and community around us as much as we can. With that, Hong Leong Bank ("HLB" or the "Bank") believes that amalan baik can also be used to ensure our financial security as well, where consistent, prudent financial habits are essential to building a brighter financial future for ourselves and our loved ones.

吉隆坡,2024 年 4 月 18 日——在慶祝開齋節時,人們通常會想到家人和朋友聚餐的場景,或者人們在慶祝活動中抽出時間回饋社會的場景。這種集體實踐通常源於我們渴望在我們的生活中灌輸良好的習慣和習慣(amalan baik),節日提醒我們要保持家庭團結的強大,同時記得儘可能地支持周圍的人和社區。因此,豐隆銀行(“HLB” 或 “銀行”)認爲,amalan baik也可以用來確保我們的財務安全,在這種情況下,穩定、謹慎的財務習慣對於爲我們自己和親人建立更光明的財務未來至關重要。

This central ethos is encapsulated in the Bank's Hari Raya short film entitled "Amal", which emphasizes the benefits of starting and sustaining good habits, especially highlighting good financial habits, which will ultimately result in increased rewards and benefits in the future. The short film, which stars HLB brand ambassador Alif Satar, tells the story of a late grandfather assigning tasks to his grandchildren to complete ahead of the Raya celebrations. Despite initial confusion, the grandchildren went ahead with executing the tasks, and eventually they find out that the people they met while completing the tasks were once recipients of their help and support, alongside their late grandfather.

這一核心理念體現在該行名爲 “Amal” 的Hari Raya短片中,該短片強調了養成和保持良好習慣的好處,特別是強調了良好的財務習慣,這最終將帶來未來的回報和收益。這部短片由HLB品牌大使阿利夫·薩塔爾主演,講述了一位已故祖父在開齋節慶祝活動之前分配任務給孫子們完成的故事。儘管最初感到困惑,但孫子們還是繼續執行任務,最終他們發現他們在完成任務時遇到的人曾經是他們的幫助和支持的受益者,還有他們已故的祖父。

To watch HLB's Raya campaign video Amal, please visit https://www.youtube.com/watch?v=sXrhYyZQCBs

要觀看 HLB 的 Raya 競選視頻 Amal,請訪問 https://www.youtube.com/watch?v=sXrhYyZQCBs

In line with this, HLB is committed to encourage customers to adopt good financial habits, whether that is through providing access to digital banking solutions, financial literacy initiatives, or equipping customers with a comprehensive suite of banking and wealth management services that are designed around the needs of their customers and target audiences. HLB's "Amal" video is part of a bigger "end-to-end" picture that the Bank is painting this Raya season, ultimately guiding everyone towards building good financial habits.

有鑑於此,HLB致力於鼓勵客戶養成良好的理財習慣,無論是通過提供數字銀行解決方案、金融知識計劃,還是爲客戶提供圍繞客戶和目標受衆需求設計的全套銀行和财富管理服務。HLB的 “Amal” 視頻是該銀行在本開齋節描繪的更大 “端到端” 畫面的一部分,最終引導所有人養成良好的財務習慣。

To instill good financial habits, especially among the young generation, the Bank realizes that its customers and the community must first be equipped with digital banking tools and services which allow them to practice good money management habits. HLB has taken big strides in this area, deploying its HLB @ Kampung financial inclusion initiatives in small towns across the country, transforming rural towns into a "Cashless Kampung" with cashless payment and digital banking services. This wave of transformation is also integrated in schools through HLB @ School, which sees schools and students being equipped with cashless payment tools, preparing them to adapt to the wider digital payments ecosystem.

爲了培養良好的財務習慣,尤其是在年輕一代中,該銀行意識到其客戶和社區必須首先配備數字銀行工具和服務,使他們能夠養成良好的資金管理習慣。HLB在這一領域取得了長足的進步,在全國各地的小城鎮部署了HLB @ Kampung金融普惠計劃,通過無現金支付和數字銀行服務,將農村城鎮轉變爲 “無現金甘榜鎮”。HLB @ School還將這一轉型浪潮融入學校,該計劃爲學校和學生配備了無現金支付工具,使他們爲適應更廣泛的數字支付生態系統做好了準備。

Besides that, good financial habits come hand-in-hand with financial literacy and access to information regarding available financial tools and services. With HLB DuitSmart, the Bank is making financial information and scam awareness accessible to students and members of the community through conducting financial literacy workshops all across the country. HLB deploys volunteers from its own workforce to facilitate these sessions, ensuring that participants get first-hand access to updated information about money management, digital banking, and financial fraud.

除此之外,良好的財務習慣與金融知識和獲得有關可用金融工具和服務的信息的機會密不可分。藉助HLB DuitSmart,該銀行通過在全國範圍內舉辦金融知識研討會,向學生和社區成員提供金融信息和詐騙意識。HLB從自己的員工隊伍中部署志願者來爲這些會議提供便利,確保參與者獲得有關資金管理、數字銀行和金融欺詐的最新信息。

To increase the public's access to financial information, thus helping them to instill and sustain amalan baik in managing their finances, the Bank will have Raya Open Houses at selected branches across the country up to 27 April 2024. Members of the public are invited to come have a meal and engage in exciting activities while inquiring about the services and solutions that Hong Leong Bank provides. In the spirit of empowering the amalan baik of not just saving and budgeting, but also investing and managing wealth, HLB has also launched its first podcast series called "Market Matters with HLB", allowing the public to gather insights and knowledge on the investment landscape and global markets.

爲了增加公衆獲得財務信息的機會,從而幫助他們灌輸和維持amalan baik在財務管理方面的能力,該銀行將在2024年4月27日之前在全國部分分行舉辦Raya開放日。歡迎公衆前來用餐,參與激動人心的活動,同時詢問豐隆銀行提供的服務和解決方案。本着讓阿瑪蘭人不僅能儲蓄和預算,還能投資和管理財富的精神,HLB還推出了其首個名爲 “HLB的市場事務” 的播客系列,讓公衆能夠收集有關投資格局和全球市場的見解和知識。

The first two episodes of Market Matters with HLB have been launched. You may watch them here: https://www.youtube.com/playlist?list=PLBEP-o-W5SRYfIU0VClXRtM9G2_cjPbUb

HLB的《市場事務》的前兩集已經上線。你可以在這裏觀看: https://www.youtube.com/playlist?list=PLBEP-o-W5SRYfIU0VClXRtM9G2_cjPbUb

Zalman Zainal, HLB's Chief Marketing and Communication Officer commented on the inspiration behind the Bank's Hari Raya campaign, and how it integrates into the Bank's wider mission of instilling amalan kewangan baik in its customers and the public.

HLB首席營銷和傳播官扎爾曼·扎伊納爾評論了該銀行開齋節活動背後的靈感,以及該活動如何融入該銀行向客戶和公衆灌輸amalan kewangan baik的更廣泛使命。

"This Raya, we wanted to highlight the power of cultivating good habits that can lead to a brighter future for ourselves and our loved ones. From performing a simple act of kindness and supporting a loved one, to prudent management of personal finances, instilling good habits and behaviors in our lives can generate a positive outcome in the future for yourself and the people around you. We want to inspire all Malaysians to experience the power of good habits and the multiplied rewards it can bring, as we as a Bank commit ourselves to being a valued partner in your financial journey. As a Bank, we not only want to encourage everyone to adopt good financial habits, but we also provide the tools and knowledge necessary for them to build a good financial future for themselves. This can be proven through our various community engagement and financial inclusion initiatives, where we commit to helping our customers to adopt these amalan baik for themselves. We believe that by planting the first seed into the next generation, we can expect to see even more success stories to come, many years down the line."

“今年開齋節,我們想強調養成良好習慣的力量,這些習慣可以爲我們自己和親人帶來更光明的未來。從進行簡單的善舉和支持親人,到謹慎管理個人財務,在我們的生活中灌輸良好的習慣和行爲可以在將來爲自己和周圍的人帶來積極的結果。我們希望激勵所有馬來西亞人體驗良好習慣的力量及其帶來的倍增回報,因爲我們作爲一家銀行致力於成爲您財務旅程中的重要合作伙伴。作爲一家銀行,我們不僅希望鼓勵所有人養成良好的財務習慣,還要爲他們提供必要的工具和知識,幫助他們爲自己建立良好的財務未來。這可以通過我們的各種社區參與和金融普惠計劃來證明,我們致力於幫助客戶自己採用這些amalan baik。我們相信,通過爲下一代播下第一顆種子,我們有望在未來許多年看到更多的成功故事。”

譯文內容由第三人軟體翻譯。


以上內容僅用作資訊或教育之目的,不構成與富途相關的任何投資建議。富途竭力但無法保證上述全部內容的真實性、準確性和原創性。
    搶先評論