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Hong Leong Bank Inspires Malaysians to Embrace Good Habits in Raya Campaign

Hong Leong Bank Inspires Malaysians to Embrace Good Habits in Raya Campaign

豐隆银行鼓励马来西亚人在开斋节活动中养成良好的习惯
丰隆银行 ·  04/18 12:00

Hong Leong Bank Inspires Malaysians to Embrace Good Habits in Raya Campaign

豐隆银行鼓励马来西亚人在开斋节活动中养成良好的习惯

Hong Leong Bank Inspires Malaysians to Embrace Good Habits in Raya Campaign

Kuala Lumpur, 18 April 2024 – When it comes to celebrating Hari Raya, the festive season usually brings to mind scenes of family and friends reuniting for a meal, or people who take time out of their celebrations to give back to society. This collective practice often stems from a desire to inculcate good habits and practices (amalan baik) in our lives, whereby the festive season is a reminder for us to keep the family unit strong while remembering to support the people and community around us as much as we can. With that, Hong Leong Bank ("HLB" or the "Bank") believes that amalan baik can also be used to ensure our financial security as well, where consistent, prudent financial habits are essential to building a brighter financial future for ourselves and our loved ones.

吉隆坡,2024 年 4 月 18 日——在庆祝开斋节时,人们通常会想到家人和朋友聚餐的场景,或者人们在庆祝活动中抽出时间回馈社会的场景。这种集体实践通常源于我们渴望在我们的生活中灌输良好的习惯和习惯(amalan baik),节日提醒我们要保持家庭团结的强大,同时记得尽可能地支持周围的人和社区。因此,丰隆银行(“HLB” 或 “银行”)认为,amalan baik也可以用来确保我们的财务安全,在这种情况下,稳定、谨慎的财务习惯对于为我们自己和亲人建立更光明的财务未来至关重要。

This central ethos is encapsulated in the Bank's Hari Raya short film entitled "Amal", which emphasizes the benefits of starting and sustaining good habits, especially highlighting good financial habits, which will ultimately result in increased rewards and benefits in the future. The short film, which stars HLB brand ambassador Alif Satar, tells the story of a late grandfather assigning tasks to his grandchildren to complete ahead of the Raya celebrations. Despite initial confusion, the grandchildren went ahead with executing the tasks, and eventually they find out that the people they met while completing the tasks were once recipients of their help and support, alongside their late grandfather.

这一核心理念体现在该行名为 “Amal” 的Hari Raya短片中,该短片强调了养成和保持良好习惯的好处,特别是强调了良好的财务习惯,这最终将带来未来的回报和收益。这部短片由HLB品牌大使阿利夫·萨塔尔主演,讲述了一位已故祖父在开斋节庆祝活动之前分配任务给孙子们完成的故事。尽管最初感到困惑,但孙子们还是继续执行任务,最终他们发现他们在完成任务时遇到的人曾经是他们的帮助和支持的受益者,还有他们已故的祖父。

To watch HLB's Raya campaign video Amal, please visit https://www.youtube.com/watch?v=sXrhYyZQCBs

要观看 HLB 的 Raya 竞选视频 Amal,请访问 https://www.youtube.com/watch?v=sXrhYyZQCBs

In line with this, HLB is committed to encourage customers to adopt good financial habits, whether that is through providing access to digital banking solutions, financial literacy initiatives, or equipping customers with a comprehensive suite of banking and wealth management services that are designed around the needs of their customers and target audiences. HLB's "Amal" video is part of a bigger "end-to-end" picture that the Bank is painting this Raya season, ultimately guiding everyone towards building good financial habits.

有鉴于此,HLB致力于鼓励客户养成良好的理财习惯,无论是通过提供数字银行解决方案、金融知识计划,还是为客户提供围绕客户和目标受众需求设计的全套银行和财富管理服务。HLB的 “Amal” 视频是该银行在本开斋节描绘的更大 “端到端” 画面的一部分,最终引导所有人养成良好的财务习惯。

To instill good financial habits, especially among the young generation, the Bank realizes that its customers and the community must first be equipped with digital banking tools and services which allow them to practice good money management habits. HLB has taken big strides in this area, deploying its HLB @ Kampung financial inclusion initiatives in small towns across the country, transforming rural towns into a "Cashless Kampung" with cashless payment and digital banking services. This wave of transformation is also integrated in schools through HLB @ School, which sees schools and students being equipped with cashless payment tools, preparing them to adapt to the wider digital payments ecosystem.

为了培养良好的财务习惯,尤其是在年轻一代中,该银行意识到其客户和社区必须首先配备数字银行工具和服务,使他们能够养成良好的资金管理习惯。HLB在这一领域取得了长足的进步,在全国各地的小城镇部署了HLB @ Kampung金融普惠计划,通过无现金支付和数字银行服务,将农村城镇转变为 “无现金甘榜镇”。HLB @ School还将这一转型浪潮融入学校,该计划为学校和学生配备了无现金支付工具,使他们为适应更广泛的数字支付生态系统做好了准备。

Besides that, good financial habits come hand-in-hand with financial literacy and access to information regarding available financial tools and services. With HLB DuitSmart, the Bank is making financial information and scam awareness accessible to students and members of the community through conducting financial literacy workshops all across the country. HLB deploys volunteers from its own workforce to facilitate these sessions, ensuring that participants get first-hand access to updated information about money management, digital banking, and financial fraud.

除此之外,良好的财务习惯与金融知识和获得有关可用金融工具和服务的信息的机会密不可分。借助HLB DuitSmart,该银行通过在全国范围内举办金融知识研讨会,向学生和社区成员提供金融信息和诈骗意识。HLB从自己的员工队伍中部署志愿者来为这些会议提供便利,确保参与者获得有关资金管理、数字银行和金融欺诈的最新信息。

To increase the public's access to financial information, thus helping them to instill and sustain amalan baik in managing their finances, the Bank will have Raya Open Houses at selected branches across the country up to 27 April 2024. Members of the public are invited to come have a meal and engage in exciting activities while inquiring about the services and solutions that Hong Leong Bank provides. In the spirit of empowering the amalan baik of not just saving and budgeting, but also investing and managing wealth, HLB has also launched its first podcast series called "Market Matters with HLB", allowing the public to gather insights and knowledge on the investment landscape and global markets.

为了增加公众获得财务信息的机会,从而帮助他们灌输和维持amalan baik在财务管理方面的能力,该银行将在2024年4月27日之前在全国部分分行举办Raya开放日。欢迎公众前来用餐,参与激动人心的活动,同时询问丰隆银行提供的服务和解决方案。本着让阿玛兰人不仅能储蓄和预算,还能投资和管理财富的精神,HLB还推出了其首个名为 “HLB的市场事务” 的播客系列,让公众能够收集有关投资格局和全球市场的见解和知识。

The first two episodes of Market Matters with HLB have been launched. You may watch them here: https://www.youtube.com/playlist?list=PLBEP-o-W5SRYfIU0VClXRtM9G2_cjPbUb

HLB的《市场事务》的前两集已经上线。你可以在这里观看: https://www.youtube.com/playlist?list=PLBEP-o-W5SRYfIU0VClXRtM9G2_cjPbUb

Zalman Zainal, HLB's Chief Marketing and Communication Officer commented on the inspiration behind the Bank's Hari Raya campaign, and how it integrates into the Bank's wider mission of instilling amalan kewangan baik in its customers and the public.

HLB首席营销和传播官扎尔曼·扎伊纳尔评论了该银行开斋节活动背后的灵感,以及该活动如何融入该银行向客户和公众灌输amalan kewangan baik的更广泛使命。

"This Raya, we wanted to highlight the power of cultivating good habits that can lead to a brighter future for ourselves and our loved ones. From performing a simple act of kindness and supporting a loved one, to prudent management of personal finances, instilling good habits and behaviors in our lives can generate a positive outcome in the future for yourself and the people around you. We want to inspire all Malaysians to experience the power of good habits and the multiplied rewards it can bring, as we as a Bank commit ourselves to being a valued partner in your financial journey. As a Bank, we not only want to encourage everyone to adopt good financial habits, but we also provide the tools and knowledge necessary for them to build a good financial future for themselves. This can be proven through our various community engagement and financial inclusion initiatives, where we commit to helping our customers to adopt these amalan baik for themselves. We believe that by planting the first seed into the next generation, we can expect to see even more success stories to come, many years down the line."

“今年开斋节,我们想强调养成良好习惯的力量,这些习惯可以为我们自己和亲人带来更光明的未来。从进行简单的善举和支持亲人,到谨慎管理个人财务,在我们的生活中灌输良好的习惯和行为可以在将来为自己和周围的人带来积极的结果。我们希望激励所有马来西亚人体验良好习惯的力量及其带来的倍增回报,因为我们作为一家银行致力于成为您财务旅程中的重要合作伙伴。作为一家银行,我们不仅希望鼓励所有人养成良好的财务习惯,还要为他们提供必要的工具和知识,帮助他们为自己建立良好的财务未来。这可以通过我们的各种社区参与和金融普惠计划来证明,我们致力于帮助客户自己采用这些amalan baik。我们相信,通过为下一代播下第一颗种子,我们有望在未来许多年看到更多的成功故事。”

译文内容由第三方软件翻译。


以上内容仅用作资讯或教育之目的,不构成与富途相关的任何投资建议。富途竭力但不能保证上述全部内容的真实性、准确性和原创性。
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