KIZIK INTRODUCES NEW BRAND PLATFORM AND IDENTITY WITH AN IMMERSIVE NYC POP-UP AND OMNICHANNEL CAMPAIGN
KIZIK INTRODUCES NEW BRAND PLATFORM AND IDENTITY WITH AN IMMERSIVE NYC POP-UP AND OMNICHANNEL CAMPAIGN
The Leader in Hands-Free Footwear Unveils a New Look Ahead of Their National Retail Expansion
免提鞋領域的領導者在全國零售擴張之前展現了新面貌
SALT LAKE CITY, April 18, 2024 /PRNewswire/ -- Kizik, the industry leader in hands-free footwear innovation, debuts a new brand platform with its national introduction of its brand promise, "Motion Is Magic," The integrated campaign unlocks the power and potential of Kizik's category-creating, hands-free technology, inviting consumers to enter a life of frictionless freedom where they can experience the limitless possibilities of a life in motion. This widely resonant proposition will guide Kizik's continued growth into retail, wholesale, and international markets, culminating this April with a limited-time NYC experiential pop-up that features the launch of five new silhouettes.
鹽湖城，2024年4月18日 /PRNewswire/ — 免提鞋類創新領域的行業領導者Kizik在全國範圍內推出了其品牌承諾 “Motion Is Magic”，推出了一個新的品牌平台。該綜合活動釋放了Kizik創造類別的免提技術的力量和潛力，邀請消費者進入無摩擦自由的生活，在那裏他們可以體驗生活的無限可能性運動。這一引起廣泛共鳴的主張將指導Kizik在零售、批發和國際市場的持續增長，今年四月將在紐約市限時舉辦的體驗式快閃店達到高潮，該快閃店將推出五款新款式。
The new brand platform and marketing campaign were created in partnership with award-winning creative agency Yard NYC., who created Kizik's new branding look, feel and tone from its logo to packaging and advertising. Compelling new creative will begin rolling out across the brand's website, social, and other digital and brick-and-mortar channels. The campaign will also have omnichannel distribution across out of home, connected TV, linear digital display, traditional & streaming, and paid social. The campaign was shot in Barcelona. The images from the campaign tell a story and invite consumers to connect and engage in a world that inspires adventure, where Motion is Magic.
新的品牌平台和營銷活動是與屢獲殊榮的創意機構Yard NYC. 合作創建的，後者創造了Kizik從徽標到包裝和廣告的全新品牌外觀、風格和基調。引人入勝的新創意將開始在品牌的網站、社交以及其他數字和實體渠道上推出。該活動還將在戶外、聯網電視、線性數字顯示屏、傳統和流媒體以及付費社交等領域進行全渠道分發。該戰役是在巴塞羅那拍攝的。該活動的圖片講述了一個故事，邀請消費者建立聯繫並參與一個激發冒險靈感的世界，在這個世界中，Motion is Magic。
Kizik will bring its big, bold, frictionless world to life through its first-ever New York City experiential retail popup in conjunction with MG2. When customers enter the store, they're taken on an immersive journey that brings the campaign to life through interactive visual installations that react to movement. The exhibit illustrates how every stride with Kizik, whether it takes you across the street or across the world, can inspire magic. The popup opens on April 19th and runs through April 21st at 127 Greene Street in Soho.
Kizik將與MG2聯合推出首個紐約市體驗式零售快閃店，將其廣大、大膽、無摩擦的世界變爲現實。當顧客進入商店時，他們將踏上身臨其境的旅程，通過對運動做出反應的交互式視覺裝置將廣告變爲現實。展覽說明了Kizik的每一次進步，無論是帶你穿過馬路還是穿越世界，都能激發魔法的靈感。該彈出窗口將於4月19日在蘇活區格林街127號開放，一直持續到4月21日。
"Our customers have consistently shared their astonishment at how effortlessly our step-in technology integrates into their lives, magically allowing them to live their life in an elevated state of flow," said Monte Deere, CEO of Kizik. "This feedback illuminated a larger realization: our innovation goes far beyond the convenience and functional benefit of not tying shoe laces; it unlocks a new way of living."
Kizik首席執行官Monte Deere表示：“我們的步入式技術如何毫不費力地融入他們的生活，神奇地使他們能夠在更流暢的狀態下過上生活，這讓我們的客戶一直感到驚訝。”“這種反饋啓發了更大的認識：我們的創新遠遠超出了不繫鞋帶的便利性和功能優勢；它開啓了一種新的生活方式。”
Encompassing everything from product design and positioning to branding, marketing, retail experience, customer service, and company culture, Motion Is Magic will act as a catalyst for Kizik's next and most ambitious phase of growth. Kizik will continue to expand its influence and reach new consumers in 2024 by forging a national brick-and-mortar roll-out, entering into new wholesale partnerships, and expanding into international markets.
Motion Is Magic涵蓋了從產品設計和定位到品牌、營銷、零售體驗、客戶服務和公司文化的所有方面，將成爲Kizik下一個也是最雄心勃勃的增長階段的催化劑。Kizik將繼續通過在全國範圍內推廣實體店、建立新的批發合作伙伴關係以及向國際市場擴張來擴大其影響力並吸引新的消費者。
"We are rapidly growing as a brand both on our owned retail channels and through our wholesale partnerships. This year we will bring Kizik to over 500 wholesale locations alongside six of our own stores, projecting for 15 stores total by the end of 2025," said Monte Deere, CEO of Kizik. "We've also signed with our first international partner to bring Kizik to the UK, with plans to continue our brand expansion internationally."
“無論是通過我們自己的零售渠道還是通過我們的批發合作伙伴關係，我們的品牌都在迅速發展。今年，我們將把Kizik帶到500多個批發地點以及我們自己的6家門店，預計到2025年底總共將開設15家門店。” Kizik首席執行官蒙特迪爾說。“我們還與我們的第一個國際合作夥伴簽約，將Kizik帶到英國，並計劃繼續在國際上擴展我們的品牌。”
In tandem with the ongoing retail and wholesale expansion, Kizik will continue to introduce new silhouettes including the Brisbane, Oslo, Sonoma, Sydney and London, all named after iconic cities as a nod to the wanderlust the brand plans to inspire. The new designs merge the function and efficiency essential to the brand with a renewed emphasis on current style trends, drawing inspiration from around the globe.
在持續的零售和批發擴張的同時，Kizik將繼續推出新的款式，包括布里斯班、奧斯陸、索諾瑪、悉尼和倫敦，所有這些車型都以標誌性城市命名，以此向該品牌計劃激發的旅行慾望致敬。新設計融合了品牌必不可少的功能和效率，並重新強調了當前的風格趨勢，從全球汲取了靈感。
For more information, visit kizik.com.
欲了解更多信息，請訪問kizik.com。
About Kizik
Based in Lindon, Utah, Kizik is the industry's leading hands-free footwear brand, boasting more than 200 pending and granted patents. Powered by relentless innovation, Kizik is a catalyst that opens a big, bold, frictionless world that gives its customers freedom to go, see, do and explore—to find magic in motion. Offering stylish silhouettes for men, women, and kids, Kizik's hands-free footwear truly is for everyone. To learn more, visit kizik.com and follow @wearkizik.
關於 Kizik
Kizik總部位於猶他州林登，是業界領先的免提鞋品牌，擁有200多項正在申請和授權的專利。在不懈創新的推動下，Kizik是一種催化劑，它開啓了一個廣大、大膽、無摩擦的世界，讓客戶可以自由地前往、觀看、做和探索，在動態中尋找魔力。Kizik 的免提鞋款式時尚，適合男士、女士和兒童，真正適合所有人。要了解更多信息，請訪問 kizik.com 並關注 @wearkizik。
Contact:
Danielle Prager
[email protected]
407-620-5516
聯繫人：
丹妮爾·普拉格
[電子郵件保護]
407-620-5516
SOURCE Kizik
來源 Kizik
譯文內容由第三人軟體翻譯。