share_log

Amazon Aims to Outdo Walmart's Retail Game, Boosts Cashierless Tech in Stores

Amazon Aims to Outdo Walmart's Retail Game, Boosts Cashierless Tech in Stores

亞馬遜的目標是超越沃爾瑪的零售業務,促進門店的無收銀員技術
Benzinga ·  04/18 20:53

Amazon.com Inc (NASDAQ:AMZN) has announced plans to significantly expand its "Just Walk Out" cashierless shopping technology in third-party stores throughout the year, aiming to more than double its current deployment from 140 stores.

亞馬遜公司(納斯達克股票代碼:AMZN)宣佈計劃全年在第三方商店大幅擴展其 “Just Walk Out” 無收銀員購物技術,目標是將其目前部署的140家門店增加一倍以上。

This technology lets customers shop without waiting at a register. They scan an app to enter and automatically pay for their items as they leave.

這項技術使客戶無需等待收銀臺即可購物。他們掃描應用程序以輸入並在離開時自動爲物品付款。

Amazon clarified that the receipt generation process is automated through computer vision algorithms, though human reviewers are involved in enhancing accuracy, Reuters reports.

路透社報道,亞馬遜澄清說,儘管人工審閱者參與了提高準確性的工作,但收據生成過程是通過計算機視覺算法自動化的。

The decision to extend Walk Out technology to more external locations, including stadiums and Hudson News at airports, contrasts with Amazon's strategy for its Fresh grocery stores.

將Walk Out技術擴展到更多外部場所,包括體育場和機場的哈德遜新聞的決定與亞馬遜的Fresh雜貨店戰略形成鮮明對比。

Here, Amazon plans to replace the technology with "smart" shopping carts that log purchases and charge customers upon exit, noting that Fresh customers tend to spend more when using these carts.

在這裏,亞馬遜計劃用 “智能” 購物車取代這項技術,該購物車記錄購買情況並在客戶退出時向其收費,並指出,新客戶在使用這些購物車時往往會花更多的錢。

The move is part of Amazon's efforts to compete with retail giants like Walmart Inc (NYSE:WMT), especially after it acquired Whole Foods in 2017 for over $13 billion.

此舉是亞馬遜與沃爾瑪公司(紐約證券交易所代碼:WMT)等零售巨頭競爭的努力的一部分,尤其是在它於2017年以超過130億美元的價格收購了Whole Foods之後。

Analysts noted the company's shift from Walk Out technology to Dash Carts in most Fresh stores due to the former's limitations in larger formats.

分析師指出,由於前者對大型格式的限制,該公司在大多數Fresh門店從Walk Out技術轉向Dash Carts。

They highlighted Amazon's senior VP of grocery stores reporting a positive customer response to the real-time spending feedback provided by Dash Carts, unlike the delayed receipt issue with 'Just Walk Out.'

他們強調了亞馬遜雜貨店高級副總裁報告說,客戶對Dash Carts提供的實時支出反饋做出了積極的回應,這與 “Just Walk Out” 的延遲收貨問題不同。

Analysts also flagged Amazon revamping its Fresh locations with more appealing designs and customer-centric features, including coffee shops, as part of its evolving grocery strategy.

分析師還表示,作爲其不斷變化的雜貨戰略的一部分,亞馬遜正在改造其Fresh門店,採用更具吸引力的設計和以客戶爲中心的功能,包括咖啡店。

Analysts noted that smart carts could offer additional advertising revenue opportunities for Amazon.

分析師指出,智能購物車可以爲亞馬遜提供額外的廣告收入機會。

Amazon stock gained over 77% in the last 12 months. Investors can gain exposure to the stock via SPDR Select Sector Fund – Consumer Discretionary (NYSE:XLY) and ProShares Online Retail ETF (NYSE:ONLN).

在過去的12個月中,亞馬遜股價上漲了77%以上。投資者可以通過SPDR精選行業基金——非必需消費品(紐約證券交易所代碼:XLY)和ProShares在線零售ETF(紐約證券交易所代碼:ONLN)獲得股票敞口。

Price Action: AMZN shares traded higher by 0.29% at $181.80 premarket on the last check Thursday.

價格走勢:週四的最後一張支票中,AMZN股價盤前上漲0.29%,至181.80美元。

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

免責聲明: 該內容部分是在人工智能工具的幫助下製作的,並由Benzinga編輯審閱和發佈。

Photo via Wikimedia Commons

照片來自維基共享資源

譯文內容由第三人軟體翻譯。


以上內容僅用作資訊或教育之目的,不構成與富途相關的任何投資建議。富途竭力但無法保證上述全部內容的真實性、準確性和原創性。
    搶先評論