Button's Commerce Optimization Platform Launches Button for Publishers
Button's Commerce Optimization Platform Launches Button for Publishers
Button surpasses $1B in commerce driven per month as Publishers platform fuels unprecedented growth for companies focused on a commerce powered internet
由於出版商平台推動了專注於商業互聯網的公司前所未有的增長，Button每月推動的商業收入超過10億美元
MIAMI, April 17, 2024 /PRNewswire/ -- Button, the AI powered commerce optimization platform, announced today Button for Publishers, which enables Publishers to maximize revenue from their commerce partnerships. Button's suite of commerce optimization solutions now provides publishers a groundbreaking AI-powered tool that identifies the best path to purchase for the traffic they send to retailers.
邁阿密，2024 年 4 月 17 日 /PRNewswire/ — 按鈕這是由人工智能驅動的商務優化平台，今天宣佈推出Button for Publishers，它使出版商能夠最大限度地提高其商業合作伙伴關係的收入。Button的商務優化解決方案套件現在爲出版商提供了一種突破性的人工智能工具，該工具可以爲他們發送給零售商的流量確定最佳的購買途徑。
Utilizing patent pending AI for conversion tuning, Button seamlessly integrates into existing publisher and retailer relationships to maximize the yield seen from commerce traffic by identifying the best path to conversion. For publishers, there is no need to change partnership structure or migrate relationships. Button for Publishers can be leveraged using existing relationships with retailers and affiliate networks and instantly recognize the value of the Button technology.
Button 利用正在申請專利的 AI 進行轉化調整，無縫集成到現有的發行商和零售商關係中，通過確定最佳轉化路徑，最大限度地提高商業流量的收益。對於出版商而言，無需更改合作結構或遷移關係。Button for Publishers 可以利用與零售商和附屬網絡的現有關係來利用，並立即認識到 Button 技術的價值。
Combining AI, reinforcement learning, route optimization, and mobile deep-linking techniques, Button's solution drives 40% lift consistently from open web traffic and 100% lift from social traffic. This solution increases buyer conversion by identifying where broken user experiences and attribution failures exist, and routes consumers down optimal purchase paths through constant testing of various conversion flows.
Button 的解決方案結合了人工智能、強化學習、路線優化和移動深度鏈接技術，持續推動開放網絡流量提升 40%，社交流量提升 100%。該解決方案通過識別用戶體驗中斷和歸因失敗的地方來提高買家轉化率，並通過不斷測試各種轉化流程，引導消費者走上最佳的購買路徑。
"Button helped us optimize mobile commerce traffic which has led to growth in revenue and improved customer experiences. Notably, the Button team have been wonderful partners to work with on this. Implementation work like this has a tendency to be slow moving and complicated, but the Button team moved fast with us, helped us QA quickly and effectively, and have been overall ideal partners to work with. Button's solution and partnership is an absolute win-win-win all around!" said Becca Maier, VP of Commerce at Buzzfeed.
“Button幫助我們優化了移動商務流量，從而增加了收入並改善了客戶體驗。值得注意的是，Button 團隊一直是解決這個問題的絕佳合作伙伴。像這樣的實施工作往往進展緩慢且複雜，但是 Button 團隊和我們一起行動迅速，幫助我們快速有效地進行質量控制，並且一直是理想的合作伙伴。Button 的解決方案和合作夥伴關係絕對是雙贏的！”Buzzfeed商務副總裁貝卡·邁爾說。
Button for Publishers can be implemented with a low code approach and provides publishers insight into performance in their existing dashboards to verify the impact and performance.
Button for Publishers 可以通過低代碼方法實現，讓發佈商能夠深入了解其現有儀表板的性能，以驗證影響和性能。
"At Button, we're committed to supporting the internet of the future - an internet powered by commerce and commerce focused business models," said Michael Jaconi, CEO and Co-Founder of Button. "Unveiling Button for Publishers is a major step in that direction as publishers are seeking ways to drive more value and more revenue from their traffic in the ever-increasing challenges of the digital landscape."
Button首席執行官兼聯合創始人邁克爾·雅科尼表示：“在Button，我們致力於支持未來的互聯網——一個由以商業和商務爲重點的商業模式驅動的互聯網。”“推出 Button for Publishers 是朝着這個方向邁出的重要一步，因爲出版商正在尋求在不斷增加的數字環境挑戰中從流量中獲得更多價值和更多收入的方法。”
For more information, visit usebutton.com/for-publishers.
欲了解更多信息，請訪問 usebutton.com/for-publishers。
About Button
Button, the AI-powered commerce optimization platform specializing in Conversion Tuning to convert standard affiliate and creator traffic into AI-optimized customer journeys, has surpassed $10B in mobile commerce driven through its platform. Combining AI, reinforcement learning, route optimization, and mobile deep-linking techniques, Button's solution increases revenue for customers by ensuring each link and commerce journey is treated uniquely. With over 400 operating system versions, 60 different mobile browsers, over 5,000 mobile apps, and 172 countries driving traffic through Button each day, every tap demands unique treatment, and Button is the only platform built to increase the value of every commerce journey.
關於按鈕
Button，人工智能驅動的商務優化平台，專門從事轉化調整 將標準的會員和創作者流量轉化爲經過人工智能優化的客戶旅程，通過其平台推動的移動商務收入已超過100億美元。Button 的解決方案結合了人工智能、強化學習、路線優化和移動深度鏈接技術，通過確保每個鏈接和商務旅程都得到獨特的處理來增加客戶的收入。Button 擁有 400 多個操作系統版本、60 種不同的移動瀏覽器、5,000 多個移動應用程序，以及 172 個國家/地區每天通過 Button 吸引流量，每一次點擊都需要獨特的待遇，而 Button 是唯一一個爲增加每個商務旅程的價值而打造的平台。
Founded in 2014, Button has won a 'best place to work' award every year since its founding, and has raised more than $65M in venture capital from Greycroft, Redpoint, Norwest, Icon Ventures, and Capital One.
Button成立於2014年，自成立以來每年都獲得 “最佳工作場所” 獎，並已從格雷克羅夫特、Redpoint、Norwest、Icon Ventures和Capital One籌集了超過6500萬美元的風險投資。
SOURCE BUTTON
“來源” 按鈕
譯文內容由第三人軟體翻譯。