Grocery TV's In-Store Retail Media Network Achieves an Average 14% Sales Lift for CPG Brands
Grocery TV's In-Store Retail Media Network Achieves an Average 14% Sales Lift for CPG Brands
NEW YORK, April 16, 2024 /PRNewswire/ -- Grocery TV, an in-store digital advertising network reaching 1 in 5 Americans, today announced the results of a meta analysis that showed, on average, consumer packaged goods (CPG) brands achieve a 14% incremental lift in sales by advertising on their network. The meta analysis included studies from the last 5 years for a range of CPG products sold in grocery stores where Grocery TV has digital advertising displays.
紐約，2024年4月16日 /PRNewswire/ — Grocery TV是一家覆蓋五分之一的美國人的店內數字廣告網絡，今天公佈了一項薈萃分析的結果，該分析顯示，包裝消費品（CPG）品牌通過在其網絡上投放廣告的銷售額平均增長了14％。薈萃分析包括過去5年對雜貨電視有數字廣告顯示屏的雜貨店出售的一系列CPG產品的研究。
"We've been seeing positive incremental sales from endemic brands on our network for years now," Marlow Nickell, CEO of Grocery TV said. "As we continue to grow our measurement offering and expand to different parts of the store, it's important to look back and provide advertisers with a baseline."
雜貨電視首席執行官馬洛·尼克爾說：“多年來，我們在我們的網絡上看到流行品牌的銷售額正增長。”“隨着我們繼續增加我們的衡量服務並擴展到商店的不同部分，回顧過去，爲廣告商提供基準非常重要。”
The meta analysis revisited 16 sales lift studies for CPG brands sold throughout the store including categories such as confection, gum & mint, snacks, and produce. Each sales lift study involved a regression analysis to determine the estimated sales lift from the ad playing in a set of test stores versus a set of control stores, while controlling for confounding variables such as price, seasonality, and store foot traffic. The top performing product achieved a 17.6% sales lift by running a campaign on Grocery TV's advertising network in stores where the product is sold.
薈萃分析重新審視了針對整個商店銷售的CPG品牌的16項銷售增長研究，其中包括糖果、口香糖和薄荷、零食和農產品等類別。每項銷售增長研究都涉及回歸分析，以確定在一組測試商店中投放的廣告與一組對照商店投放的廣告的估計銷售增長，同時控制價格、季節性和商店客流量等混雜變量。這個 性能最佳的產品 通過在Grocery TV的廣告網絡上銷售該產品的商店開展活動，銷售額增長了17.6％。
"In-store ads deliver reach, quality, and sales performance, with the latter effect representing the straightest line to increased brand investment in the channel," said Andrew Lipsman, founder of Media, Ads + Commerce. "This meta-study confirms that in-store ads drive incremental sales while providing a much-needed benchmark for what CPG brands can expect in terms of campaign sales lift."
媒體、廣告+商務創始人安德魯·利普斯曼表示：“店內廣告帶來了覆蓋面、質量和銷售業績，後一種效果是增加品牌對該渠道投資的最直線。”“這項薈萃研究證實，店內廣告可以推動銷售增長，同時爲CPG品牌在廣告銷售增長方面的預期提供了急需的基準。”
Beyond sales lift, Grocery TV provides brands with the opportunity to measure performance across the funnel including brand lift, foot traffic attribution, web conversion, and mobile app downloads. As the network continues to expand its presence in new store areas, such as entrance, pharmacy, and service departments, brands gain an expanded platform to amplify their campaigns' impact.
除了提高銷售額外，Grocery TV還爲品牌提供了衡量整個渠道績效的機會，包括品牌提升、人流量歸因、網絡轉化和移動應用程序下載。隨着該網絡繼續擴大其在門店、藥房和服務部門等新門店領域的影響力，品牌獲得了擴大的平台以擴大其活動的影響力。
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About Grocery TV
Grocery TV is an in-store retail media network with over 21,000 displays in grocery stores across the U.S. and over 200 retail partners including Cub Foods, ShopRite, and Winn-Dixie. Retailers partner with Grocery TV to connect their in-store retail media strategy, engage with shoppers, and generate incremental revenue. Brands leverage Grocery TV to reach nearly 70 million shoppers in brick-and-mortar stores. Through integrations with all major demand-side platforms (DSPs), Grocery TV makes it easy for brand marketers to launch and manage digital advertising campaigns throughout the grocery store, where the majority of purchases occur.
關於《雜貨電視》
Grocery TV是一個店內零售媒體網絡，在美國各地的雜貨店有超過21,000個顯示屏，還有包括Cub Foods、ShopRite和Winn-Dixie在內的200多個零售合作伙伴。零售商與Grocery TV合作，整合其店內零售媒體策略，與購物者互動，創造增量收入。各品牌利用雜貨電視吸引了實體店的近7000萬購物者。通過與所有主要需求方平台（DSP）的集成，Grocery TV使品牌營銷人員可以輕鬆地在整個雜貨店發起和管理數字廣告活動，而大多數購買都發生在雜貨店。
Please reach out to Ashley Nickell ([email protected]) for press inquiries.
請聯繫阿什利·尼克爾（[email protected]）進行媒體查詢。
SOURCE Grocery TV
來源：雜貨電視臺
譯文內容由第三人軟體翻譯。