Tesla's India Entry Doesn't Scare Luxury Market Leader Mercedes-Benz: 'Our EV Charging Bays Will Be Open'
Tesla's India Entry Doesn't Scare Luxury Market Leader Mercedes-Benz: 'Our EV Charging Bays Will Be Open'
This story was first published on the Benzinga India portal.
The probable entry of Tesla Inc. (NASDAQ:TSLA) into the Indian market is seen as a positive development by the country's leading luxury car seller, Mercedes-Benz. The company is of the viewpoint that Tesla's arrival will boost the overall growth of the electric vehicle (EV) market.
Santosh Iyer, MD & CEO of Mercedes in India, during a recent interview with the country's Times of India newspaper, stated, "Our EV charging bays will be open for Tesla cars, just like they are for an EV of any other brand." This optimistic outlook reflects the company's confidence in the expanding EV market and the potential benefits of new competitors.
Mercedes currently markets electric models at its dealerships and operates 116 charging stations across 36 locations in India. Even with Tesla's impending entry, Iyer remains unfazed, pointing out that Tesla's targeted price points are significantly lower than those of Mercedes.
Iyer is of the belief that new entrants into the market will lead to expansion rather than competition for existing shares. "New entrants will only expand volumes in different segments and grow the market," he said.
The company reported a record-breaking first quarter in 2024, selling 5,142 units, a 15% increase from the previous year. This year, Mercedes plans to introduce three new electric models. EVs accounted for 7% of Mercedes's Q1 sales in India, a number Iyer projects could rise to 25% or more by 2030.
Mercedes predicts substantial growth in its EV lineup, underpinned by the success of models like the EQE SUV, EQB SUV, and the high-end EQS luxury sedan. While the company is keeping an eye on new EV policies that may provide lower import duties for substantial investments, Iyer clarified they are awaiting more details before making any commitments.
這個故事最初發表在 Benzinga India 門戶網站上。
印度領先的豪華汽車銷售商梅賽德斯-奔馳認爲,特斯拉公司(納斯達克股票代碼:TSLA)可能進入印度市場是一個積極的進展。該公司認爲,特斯拉的到來將促進電動汽車(EV)市場的整體增長。
印度梅賽德斯總經理兼首席執行官桑託什·艾耶在最近接受該國《印度時報》採訪時表示:“我們的電動汽車充電區將向特斯拉汽車開放,就像對任何其他品牌的電動汽車一樣。”這種樂觀的前景反映了該公司對不斷擴大的電動汽車市場以及新競爭對手的潛在優勢的信心。
梅賽德斯目前在其經銷商處銷售電動車型,並在印度的36個地點運營116個充電站。儘管特斯拉即將上市,但艾耶仍然毫不動搖,他指出,特斯拉的目標價位明顯低於梅賽德斯的目標價位。
艾耶認爲,新進入市場的人將導致擴張,而不是對現有股票的競爭。他說:“新進入者只會擴大不同細分市場的銷量並發展市場。”
該公司報告稱,2024年第一季度銷量創歷史新高,銷量爲5,142輛,比上年增長15%。今年,梅賽德斯計劃推出三款新的電動車型。電動汽車佔梅賽德斯第一季度在印度銷售額的7%,到2030年,艾耶的許多項目可能會增加到25%或更多。
梅賽德斯預測,其電動汽車陣容將大幅增長,這得益於EQE SUV、EQB SUV和高端EQS豪華轎車等車型的成功。儘管該公司一直在關注可能爲大量投資提供較低進口關稅的新電動汽車政策,但艾耶澄清說,在做出任何承諾之前,他們正在等待更多細節。
譯文內容由第三人軟體翻譯。
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