Cross Screen Media Partners With LiveRamp to Enhance Video Ad Targeting and Measurement for Local Agencies
Cross Screen Media Partners With LiveRamp to Enhance Video Ad Targeting and Measurement for Local Agencies
ALEXANDRIA, Va., April 11, 2024 /PRNewswire/ -- Cross Screen Media, a CTV activation managed service provider for local agencies, today announced its strategic partnership with LiveRamp (NYSE: RAMP), a leading data collaboration platform. This collaboration marks a significant step towards enhancing Cross Screen Media's targeting and measurement capabilities, while strategically positioning them for the cookieless future. Through its use of LiveRamp's identity resolution and transcoding app that is Powered by Snowflake, Cross Screen Media is proactively ensuring that its agency customers will be able to continue to leverage their market-leading audiences while complying with updated privacy measures.
弗吉尼亞州亞歷山大，2024年4月11日 /PRNewswire/ — 爲當地機構提供CTV激活管理服務提供商Cross Screen Media今天宣佈與其建立戰略合作伙伴關係 liveRam （紐約證券交易所股票代碼：RAMP），領先的數據協作平台。此次合作標誌着在增強Cross Screen Media的定位和測量能力方面邁出了重要一步，同時也爲其在沒有cookie的未來做好了戰略定位。通過使用由Snowflake提供支持的LiveRamp的身份解析和轉碼應用程序，Cross Screen Media正在積極確保其代理客戶能夠繼續利用其市場領先的受衆，同時遵守最新的隱私措施。
Furthermore, as marketers want to control more of their customer data, while also driving insights off consented data and accelerating time to value, they can take advantage of the LiveRamp partnership. By leveraging LiveRamp's Snowflake Native App, Cross Screen Media's customers can maintain control over their data in Snowflake while building a foundation with LiveRamp's identity, enabling a range of different use cases and downstream applications.
此外，由於營銷人員希望控制更多的客戶數據，同時從同意的數據中獲得洞察力並縮短價值實現時間，因此他們可以利用LiveRamp的合作伙伴關係。通過利用LiveRamp的Snowflake原生應用程序，跨屏媒體的客戶可以保持對他們在Snowflake中的數據的控制，同時以LiveRamp的身份奠定基礎，從而實現一系列不同的用例和下游應用。
Cross Screen Media will also be incorporating RampID, LiveRamp's privacy-centric identifier, into its planning, activation, and measurement offerings. RampID leverages a people-based approach to identity, allowing marketers to connect and activate data throughout the ecosystem and reach authenticated audiences at scale. Using RampID, Cross Screen Media's agency customers are now empowered with audience-based activation and measurement across linear and digital channels.
Cross Screen Media還將把LiveRamp以隱私爲中心的標識符RampID納入其規劃、激活和評估產品中。RampID 利用以人爲本的身份識別方法，使營銷人員能夠連接和激活整個生態系統中的數據，並大規模接觸經過身份驗證的受衆。使用RampID，Cross Screen Media的代理客戶現在可以跨線性和數字渠道進行基於受衆的激活和測量。
"By partnering with LiveRamp and accessing their identity solutions via the Snowflake Media Data Cloud, we're able to ensure that our agency customers can reach addressable audiences at scale and effectively measure reach and frequency – today and into the future," said Michael Beach, CEO, Cross Screen Media.
跨屏媒體首席執行官邁克爾·比奇表示：“通過與LiveRamp合作並通過Snowflake媒體數據雲訪問他們的身份解決方案，我們能夠確保代理機構的客戶能夠大規模接觸可尋址的受衆，並有效地衡量覆蓋範圍和頻率，無論是現在還是將來。”
"We're seeing our customers integrate marketing capabilities natively in their Snowflake environment, in part because embedding identity in the Data Cloud minimizes their data movement," said Erin Boelkens, VP, Product, LiveRamp. "By empowering them to connect more data within their environments, and enhancing measurement wherever their data lives, among other key capabilities, we're able to better situate them to navigate signal loss."
LiveRamp產品副總裁艾琳·博爾肯斯表示：“我們看到客戶將營銷能力原生集成到他們的Snowflake環境中，部分原因是將身份嵌入到數據雲中可以最大限度地減少他們的數據移動。”“通過使他們能夠在環境中連接更多數據，加強數據所在位置的測量以及其他關鍵功能，我們能夠更好地調整他們的位置，以應對信號丟失。”
Agencies interested in leveraging Cross Screen Media's enhanced managed service can inquire for more information below.
有興趣利用Cross Screen Media的增強管理服務的機構可以在下面查詢更多信息。
About Cross Screen Media
Cross Screen Media is a leading CTV activation managed service for advertising agencies, built on a proprietary technology platform that enables advertisers to plan and measure advertising across Connected TV and audience-driven Linear TV at the local level. We seamlessly fit into existing workflows to help agencies scale, differentiate and deliver high-impact campaigns for their clients.
關於跨屏媒體
Cross Screen Media是面向廣告公司的領先CTV激活管理服務，建立在專有技術平台上，使廣告商能夠在地方層面規劃和衡量聯網電視和受衆驅動的線性電視上的廣告。我們無縫融入現有工作流程，幫助代理機構爲其客戶擴展、區分和提供高影響力的活動。
SOURCE Cross Screen Media
來源：跨屏媒體
譯文內容由第三人軟體翻譯。