Miracle-Gro and Martha Stewart Partner To Simplify Gardening
Miracle-Gro and Martha Stewart Partner To Simplify Gardening
A new advertising campaign unveils Martha's secret to a beautiful and bountiful garden.
一項新的廣告活動揭開了瑪莎進入美麗而富饒的花園的祕密。
COLUMBUS, Ohio, April 8, 2024 /PRNewswire/ -- A long-standing leader in the lawn and garden category, The Scotts Miracle-Gro Company today announces a partnership between Miracle-Gro and gardening expert Martha Stewart to encourage Americans to spend more time in the garden. The collaboration includes a new ad campaign, "Gro Like Martha," that aims to shift the perceived complexity of gardening to a simple recipe for success, including one very important ingredient: the right dirt.
俄亥俄州哥倫布市，2024年4月8日 /PRNewswire/ — Scotts Miracle-Gro公司長期以來一直是草坪和花園領域的領導者，今天宣佈Miracle-Gro與園藝專家瑪莎·斯圖爾特建立合作伙伴關係，鼓勵美國人花更多的時間在花園裏。此次合作包括一項名爲 “Gro Like Martha” 的新廣告活動，旨在將園藝的複雜性轉變爲簡單的成功秘訣，包括一個非常重要的要素：正確的泥土。
Through this partnership, Miracle-Gro is pulling back the curtain on Martha's gardening secrets, providing tips and encouragement to both new and experienced gardeners using engaging and educational content. The range of helpful content includes an "Ask Martha" newsletter on the Miracle-Gro website, videos featuring Martha across Miracle-Gro's social channels and sponsorship of Martha Gardens on the Roku Channel.
通過這種合作，Miracle-Gro將拉開瑪莎園藝祕密的帷幕，使用引人入勝的教育內容爲新手和有經驗的園丁提供建議和鼓勵。一系列有用的內容包括Miracle-Gro網站上的 “Ask Martha” 時事通訊、Miracle-Gro社交頻道上有關瑪莎的視頻以及Roku頻道對瑪莎花園的贊助。
"We're thrilled to partner with Martha Stewart, one of the most respected gardeners in the world, to help gardeners of all levels understand that creating a thriving garden really isn't all that complicated if you know where to start," said Jodi Lee, vice president, brand marketing for gardens and controls at The Scotts Miracle-Gro Company. "Martha always starts with the best ingredients or best materials, and the soil in her garden is no different. Her soil of choice and the foundation for her beautiful gardens is and has long been Miracle-Gro."
Scotts Miracle-Gro公司花園和控制品牌營銷副總裁喬迪·李說：“我們很高興能與世界上最受尊敬的園丁之一瑪莎·斯圖爾特合作，幫助各級園丁明白，如果你知道從哪裏開始，創造一個繁榮的花園其實並不那麼複雜。”“瑪莎總是從最好的食材或最好的材料開始，她花園裏的土壤也不例外。她選擇的土壤和美麗花園的基礎現在和長期以來都是 Miracle-Gro。”
Throughout the partnership, Martha will share the secrets of her own successful garden, and they're not just the support of her longtime Bedford estate head gardener, Ryan McCallister. Martha and her team understand the importance of letting the soil do much of the work, especially when it comes to edible gardening. They use Miracle-Gro Organic Raised Bed & Garden Soil and the full Miracle-Gro product portfolio to help grow her impressive garden to its full potential.
在整個合作過程中，瑪莎將分享自己成功花園的秘訣，這些秘訣不僅僅是她長期擔任貝德福德莊園首席園丁的瑞安·麥卡利斯特的支持。瑪莎和她的團隊明白讓土壤完成大部分工作的重要性，尤其是在可食用的園藝方面。他們使用 Miracle-Gro 有機高架牀和花園土壤以及完整的Miracle-Gro產品組合可幫助她令人印象深刻的花園充分發揮其潛力。
"People always want to know my gardening secrets," Martha said. "The most important tip is to choose the right dirt. Not all dirt is created equal. You need soil with the right kind of nutrients to grow the biggest, juiciest vegetables each summer, and Miracle-Gro is at the forefront of innovation in that regard, so I'm excited to partner with them to get more people outside and in the garden this summer armed with the right ingredients."
瑪莎說：“人們總是想知道我的園藝秘訣。”“最重要的提示是選擇正確的污垢。並非所有的污垢都是一樣的。每年夏天，你需要含有適當營養素的土壤才能種出最大、最多汁的蔬菜，而Miracle-Gro在這方面處於創新的最前沿，所以我很高興能與他們合作，讓更多的人在今年夏天在戶外和花園裏使用正確的食材。”
The new Miracle-Gro Organic Raised Bed & Garden Soil is the latest advancement in organic gardening. This quick-release natural fertilizer is guaranteed to grow more vegetables organically for new and experienced gardeners alike. Also new this season, Miracle-Gro Organic All Natural Mulch is a dye-free, sustainable wood mulch that is safe to use in edible gardens and around kids, pets and waterways.
新的 Miracle-Gro 有機高架牀和花園土壤 是有機園藝的最新進展。這種快速釋放的天然肥料可以保證爲新手和有經驗的園丁有機種植更多的蔬菜。本季也是新品， Miracle-Gro 有機全天然覆蓋物 是一種無染料、可持續的木材覆蓋物，可安全地用於可食用的花園以及兒童、寵物和水道周圍。
The "Gro Like Martha" brand campaign, which launches today and was created by The Martin Agency, Miracle-Gro's new creative agency of record, explores Martha's approach to the spring planting season, inspiring both new and experienced gardeners to roll up their sleeves and get their hands dirty. The campaign will appear on mass-reach premium linear cable and CTV, including integrations on season two of Martha Gardens on the Roku Channel, in-stream audio placements (iHeart, Pandora), in-app integrations (Uber, Zillow, Stardew Valley) and paid content across social (Meta, TikTok, Pinterest, Snapchat).
“Gro Like Martha” 品牌活動於今天啓動，由Miracle-Gro旗下的新創意機構The Martin Agency發起，探討了瑪莎對春季播種季節的態度，激勵新手和有經驗的園丁捲起袖子把手弄乾淨。該活動將在大衆傳播的優質有線電視和 CTV 上播出，包括 Roku 頻道的《瑪莎花園》第二季的整合、直播音頻投放（iHeart、Pandora）、應用內集成（優步、Zillow、星露谷）和社交平台上的付費內容（Meta、TikTok、Pinterest、Snapchat）。
To learn more, please visit miraclegro.com.
要了解更多信息，請訪問 miraclegro.com。
About "Gro Like Martha":
關於 “Gro Like Martha”：
- The campaign debuts on April 8.
- 該活動將於4月8日首次亮相。
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- Dirt Nerd :30s
- Raised Bed :15s
- High-Res Images
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- Dirt Nerd: 30s
- 高架牀：15s
- 高分辨率圖片
About ScottsMiracle-Gro:
關於 ScottsMiracle-GRO：
With approximately $3.6 billion in sales, the Company is the world's largest marketer of branded consumer products for lawn and garden care. The Company's brands are among the most recognized in the industry. The Company's Scotts, Miracle-Gro, and Ortho brands are market-leading in their categories. The Company's wholly-owned subsidiary, The Hawthorne Gardening Company, is a leading provider of nutrients, lighting, and other materials used in the indoor and hydroponic growing segment. For additional information, visit scottsmiraclegro.com.
該公司銷售額約爲36億美元，是全球最大的草坪和花園護理品牌消費品營銷商。該公司的品牌是業內最受認可的品牌之一。該公司的斯科特斯，Miracle-Gro，還有 Ortho 品牌在其類別中處於市場領先地位。該公司的全資子公司霍桑園藝公司是室內和水培種植領域使用的營養素、照明和其他材料的領先供應商。欲了解更多信息，請訪問 scottsmiraclegro.com。
SOURCE ScottsMiracle-Gro
來源 ScottsMiracle-GRO
譯文內容由第三人軟體翻譯。