P.F. Flyers Announces Brand Refresh With Expanded Distribution and Partnership With Fashion Retailer, REVOLVE
P.F. Flyers Announces Brand Refresh With Expanded Distribution and Partnership With Fashion Retailer, REVOLVE
To celebrate the new partnership, P.F. Flyers will be the official sneaker of REVOLVE Festival and will debut the Desert Adventure collection to be sold exclusively online at REVOLVE.com
爲了慶祝新的合作伙伴關係，P.F. Flyers將成爲REVOLVE音樂節的官方運動鞋，並將首次推出沙漠冒險系列，該系列將在REVOLVE.com上獨家在線銷售
BOSTON, April 8, 2024 /PRNewswire/ -- P.F. Flyers announces a brand refresh which kicks off with a partnership on REVOLVE.com, marking a significant step in P.F. Flyer's expansion beyond DTC and into wholesale distribution. In celebration of merging the legacy of the brand with the next phase of P.F. Flyers, the Desert Adventure collection will be sold exclusively on REVOLVE starting today. Taking its audience on a desert adventure of their own, P.F. Flyers will also be the official sneaker of REVOLVE Festival, taking place in Palm Springs on April 12-13.
波士頓，2024 年 4 月 8 日 /PRNewswire/ — P.F. Flyers 宣佈品牌更新以REVOLVE.com的合作拉開序幕，這標誌着P.F. Flyer向DTC以外擴展到批發分銷領域邁出了重要一步。爲了慶祝將該品牌的傳統與下一階段的P.F. Flyers融爲一體， 沙漠探險 該系列將從今天開始在 REVOLVE 上獨家發售。P.F. Flyers還將成爲4月12日至13日在棕櫚泉舉行的REVOLVE音樂節的官方運動鞋，帶領觀衆踏上自己的沙漠冒險之旅。
"I'm excited for the brand to partner with REVOLVE to expand its footprint not only in the retail space, but in key moments including festival culture as well," said Lisa Lewis, Chief Marketing Officer at P.F. Flyers. "We will also be debuting a new desert-inspired collection on REVOLVE to kick off the partnership, which pays homage to the P.F. Flyers classics that people have come to know and love, but adds a modern twist on the design."
P.F. Flyers首席營銷官麗莎·劉易斯表示：“我很高興該品牌能與REVOLVE合作，不僅在零售領域，而且在包括節日文化在內的關鍵時刻擴大其足跡。”“我們還將在REVOLVE上推出一個以沙漠爲靈感的新系列，以拉開合作的序幕，該系列向人們了解和喜愛的P.F. Flyers經典作品致敬，但爲設計增添了現代氣息。”
Heritage and design have always been at the forefront of P.F. Flyers' offerings, and that is no different with the debut of the "Desert Adventure" collection, the first shoppable styles on REVOLVE. Featuring hi and low designs, "The Center Hi" is a classic reborn from 1944, and "The Center Lo" is a streamlined version of the world's most iconic basketball sneakers.
傳承和設計一直是P.F. Flyers產品的重中之重，隨着 “沙漠探險” 系列的首次亮相，這也是REVOLVE上首批可購買的款式。“The Center Hi” 採用高低幫設計，是1944年重生的經典款式，而 “The Center Lo” 則是世界上最具標誌性的籃球運動鞋的流線型版本。
Combining vintage baseball and basketball inspirations with contemporary craftsmanship, these sneakers feature a desert-washed canvas in hues of sand, clay, and gravel, offering a sun-faded look from the first wear. These two new offerings are designed to fly free and thrive under the sun, so they are the perfect pick whether navigating city streets or sandy dunes.
這款運動鞋將復古棒球和籃球的靈感與現代工藝相結合，採用沙漠水洗帆布，色調爲沙子、粘土和礫石，從第一次穿起就呈現出陽光褪色的外觀。這兩款新產品旨在自由飛行，在陽光下茁壯成長，因此無論是在城市街道還是沙丘上航行，它們都是完美的選擇。
The partnership and collection is the starting point of many exciting new offerings P.F. Flyers plans to roll out over the next year, as the brand remains committed to delivering the most comfortable canvas shoe on the market.
P.F. Flyers計劃在明年推出的許多激動人心的新產品，其合作伙伴關係和系列是起點，因爲該品牌仍致力於提供市場上最舒適的帆布鞋。
The "Desert Adventure" collection will be available on REVOLVE.com starting on April 8th and pfflyers.com starting on Earth Day (April 22nd) while supplies last, starting at $70.
“沙漠探險” 系列將在上線 REVOLVE.com 從 4 月 8 日開始 pflyers.com 從世界地球日（4月22日）開始，售完即止，起價爲70美元。
About P.F. Flyers
P.F. Flyers is an American lifestyle shoe brand owned by Kassia Davis. Founded in 1937 by B.F. Goodrich, it is one of the original American sneaker brands. We believe in giving everyone the confidence to fly and are on a mission to design the world's most comfortable canvas shoes. We want you to look, feel, play, and perform at your best. We're all meant to fly.
關於 P.F. Flyers
P.F. Flyers 是美國生活方式鞋履品牌，由卡西亞·戴維斯擁有。它由 B.F. Goodrich 於 1937 年創立，是美國最初的運動鞋品牌之一。我們相信讓每個人都有飛行的信心，我們的使命是設計世界上最舒適的帆布鞋。我們希望你的外觀、感受、玩耍和表現都處於最佳狀態。我們都註定要飛。
About Revolve Group
Revolve Group (RVLV) is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted, premium lifestyle brand, and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast yet curated offering of apparel, footwear, accessories, and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and hundreds of emerging, established, and owned brands.
Revolve Group
Revolve Group（RVLV）是面向千禧一代和Z世代消費者的下一代時裝零售商。作爲值得信賴的優質生活方式品牌，也是探索和靈感的首選在線來源，我們通過豐富而精心策劃的服裝、鞋類、配飾和美容款式提供引人入勝的客戶體驗。我們的動態平台連接了一個由數百萬消費者、數千名全球時尚影響者以及數百個新興、知名和自有品牌組成的深度參與的社區。
We were founded in 2003 by our co-CEOs, Michael Mente and Mike Karanikolas. We sell merchandise through two complementary segments, REVOLVE and FWRD, that leverage one platform. Through REVOLVE, we offer an assortment of premium apparel and footwear, accessories, and beauty products from emerging established and owned brands. Through FWRD, we offer a highly curated assortment of iconic and emerging luxury brands. For more information, visit .
我們由我們的聯合首席執行官邁克爾·門特和邁克·卡拉尼科拉斯於 2003 年創立。我們通過兩個互補的細分市場銷售商品，即利用一個平台，即REVOLVE和FWRD。通過 REVOLVE，我們提供來自新興知名和自有品牌的各種優質服裝和鞋類、配飾和美容產品。通過FWRD，我們提供精心策劃的標誌性和新興奢侈品牌。欲了解更多信息，請訪問 。
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SOURCE P.F. Flyers
來源 P.F. Flyers
譯文內容由第三人軟體翻譯。