① The domestic game version was officially released this month, and 107 new games were approved. More than half of them are casual puzzle mobile games. ② Listed companies such as 37 Entertainment, Giant Network, and Gigabit have all made gains. ③ Industry insiders said that the current version reserves are sufficient, and more attention is being paid to how to improve the competitiveness of the game in the market.
Financial Services Association, March 29 (Reporter Cui Ming) The domestic game version was officially released this month. Listed companies such as 37 Entertainment (002555.SZ), Giant Network (002558.SZ), and Gbit (603444.SH) have all made gains.
This evening, the State Press and Publication Administration announced the approval information for domestic online games for March 2024. A total of 107 new games were approved. These include 3 mobile and client games, 1 client/PS5 game, and 1 console game. The remaining 102 games are mobile games (including 57 casual puzzle mobile games).
Listed companies involved mainly include “The Explosion of Time”, Giant Network's “Master of Throne”, Gibbit's “Legend of Otherworld Origin: Slime Doesn't Cry”, Zhongqingbao (300052.SZ), “Starting from Zero: Dream”, “Falling Cherry Blossoms 2: Chapter of a Thousand Fun”, “Ultimate Evolution”, “The Strongest Defense”, “The Strongest Defense”, and “Weaving the Dream Adventure” by Jinshan Software (03888.HK), Migu Entertainment's “Weaving Dream Adventure Group”. 600941.SH
Compared with the first two domestic game editions this year, there are few blockbusters this time; only Nishisanju's new mecha game “Unrestricted Machine” received the client and PS5 version. The game's teaser video was first revealed on TGA at the end of last year, sparking enthusiastic discussions among players, and was retweeted by three major manufacturers: Intel, AMD, and Nvidia.
Similar to the previous two batches, this casual puzzle mobile game has a high content, accounting for more than half of the list. Analysts told CFA reporters that casual games represent a current consumer trend in the game market, that is, players are willing to experience and pay for light games.
Up to now, the number of domestic game versions distributed has exceeded 100 for 4 consecutive months. From January to March of this year, a total of 365 games were approved (including 32 imported games), compared to 288 games (including 27 imported games) in the same period last year. A person from a game company told the Financial Federation reporter that the current version reserves are sufficient, and new games are continuing to apply for edition numbers, and the pace is relatively stable. The company will pay more attention and focus on how to improve the competitiveness of the game product market, which is currently more challenging.
A CFA reporter noticed that at the same time as the version number was announced, the State Press and Publication Administration once again updated the 2024 game approval change information. Among them, the NetEase (09999.HK) mobile game “Operation Wilderness” (09999.HK), which has been online for nearly 7 years, was added to the client category.