Salesforce Spends $20M on Einstein Image Rights, Securing AI Brand Dominance and Guinness Record
Salesforce Spends $20M on Einstein Image Rights, Securing AI Brand Dominance and Guinness Record
Salesforce, Inc (NYSE:CRM) assembled nearly 900 individuals dressed as Albert Einstein in San Francisco, earning a Guinness World Records title for the largest gathering of people dressed as the renowned scientist.
Salesforce, Inc（紐約證券交易所代碼：CRM）在舊金山召集了將近900名打扮成阿爾伯特·愛因斯坦的人，贏得了吉尼斯世界紀錄稱號，這是一次裝扮成著名科學家的規模最大的聚會。
This event underscored the company's use of Einstein as the face of its artificial intelligence features. It was a branding move that cost over $20 million for the rights to Einstein's image nearly a decade ago.
該活動凸顯了該公司使用愛因斯坦作爲其人工智能功能的代言人。近十年前，這是一項品牌舉措，耗資超過2000萬美元購買了愛因斯坦形象的版權。
Aimed at distinguishing itself in the crowded AI tech field, Salesforce has adopted a friendly depiction of Einstein to symbolize the innovativeness and safety of its AI products while casting skepticism on the safety of competitors' large language models, Bloomberg reports.
彭博社報道，爲了在擁擠的人工智能技術領域脫穎而出，Salesforce採用了對愛因斯坦的友好描述來象徵其人工智能產品的創新性和安全性，同時對競爭對手的大型語言模型的安全性表示懷疑。
The company emphasizes that its AI, symbolized by Einstein, makes "Everyone an Einstein," showcasing the transformation users undergo by utilizing Salesforce's AI features.
該公司強調，其以愛因斯坦爲象徵的人工智能使 “人人都是愛因斯坦”，展示了用戶利用Salesforce的人工智能功能所經歷的轉變。
Proceeds from the licensing deal benefit the Hebrew University of Jerusalem, established with Einstein's support, and inherits his intellectual property.
許可協議的收益使在愛因斯坦支持下成立的耶路撒冷希伯來大學受益，並繼承了他的知識產權。
The university strictly controls the use of Einstein's image, focusing on maintaining the brand's integrity.
該大學嚴格控制愛因斯坦形象的使用，重點是維護品牌的完整性。
Despite initial resistance and comparisons to IBM's Watson, this choice was solidified by Salesforce CEO Marc Benioff's persistence, securing an exclusive two-decade agreement with the Hebrew University.
儘管最初遇到了阻力，也與IBM的沃森進行了比較，但Salesforce首席執行官馬克·貝尼奧夫堅持不懈，與希伯來大學簽訂了爲期二十年的獨家協議，鞏固了這一選擇。
Salesforce analysts projected continued margin expansion from generative AI investments offset by continued cost discipline.
Salesforce分析師預計，生成式人工智能投資的利潤率將繼續擴大，但會被持續的成本紀律所抵消。
Previously, Salesforce CEO Marc Benioff discussed the distinguishing aspects of the company's Einstein Copilot product with CNBC's Jim Cramer, flagging its unique capability to leverage customer data for decision-making.
此前，Salesforce首席執行官馬克·貝尼奧夫與CNBC的吉姆·克萊默討論了該公司愛因斯坦Copilot產品的不同之處，並指出了其利用客戶數據進行決策的獨特能力。
He highlighted the predictive and generative nature of the AI program, emphasizing its ability to liberate "trapped data" for customers. Furthermore, Benioff underscored the significance of pursuing growth through future acquisitions for Salesforce.
他強調了人工智能計劃的預測和生成性質，強調了其爲客戶解放 “陷阱數據” 的能力。此外，貝尼奧夫還強調了通過未來對Salesforce的收購來追求增長的重要性。
The stock gained 57% in the last 12 months. Investors can gain exposure to the stock via REX FANG & Innovation Equity Premium Income ETF (NASDAQ:FEPI) and Fidelity Disruptive Technology ETF (NASDAQ:FDTX).
該股在過去12個月中上漲了57％。投資者可以通過REX FANG & Innovation股票溢價收益ETF（納斯達克股票代碼：FEPI）和富達顛覆性科技ETF（納斯達克股票代碼：FDTX）獲得股票敞口。
Price Action: CRM shares traded higher by 0.45% at $302.75 on the last check Thursday.
價格走勢：在週四的最後一次支票中，CRM股價上漲0.45％，至302.75美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明： 該內容部分是在人工智能工具的幫助下製作的，並由Benzinga編輯審閱和發佈。
Photo via Company
照片來自公司
譯文內容由第三人軟體翻譯。