Cannabis e-commerce provider Jane Technologies, Inc. announced on Tuesday Jane Gold, a consumer rewards program.

With this patented technology, cannabis brands that are unable to ship directly to consumers can offer unique cash-back rewards to customers through Jane's network of dispensary partners.

Kaitlin Mackenzie, director of content & strategy at Wana Brands said discovering Jane Gold "offered a breakthrough solution we have yet to see as a brand," as it "addresses long-standing issues, empowering brands to execute targeted discounting strategies and foster direct consumer connections."

Mackenzie's colleagues, Joe Hodas, chief marketing officer for Wana Brands and Co-Founder and CEO Nancy Whiteman will join a slew of other top CEOs, executives and industry stakeholders next month at Benzinga Cannabis Capital Conference, which returns to Florida on April 16 and 17.

Jane Gold allows consumers to easily and securely connect their bank accounts to instantly receive cash-back rewards from brands...all this with no hassle on the dispensary's end.

By joining for free, consumers can earn exclusive cash-back rewards from their top brands and uncover new products they love through a customized shopping experience.

See also: Jane Technologies Launches Cannabis POS Platform To Provide Personalized Shopping Experience

Jane Technologies said the brands that took part in the program are seeing some positive results:

• Brands that participated in the beta launch of the Jane Gold program saw an average increase of 7% in overall sales, with 60% of those sales coming from first-time shoppers.
• Dispensaries on the Jane Gold network received brand-subsidized discounts without reducing their margins, resulting in a 30% increase in average order value (AOV) per customer.
• Dispensaries that participated in the beta launch of the Jane Gold program experienced a 12% increase in sales, while non-participating dispensaries in the same geographic market saw an 18% decrease in sales.

"Jane Gold is truly a groundbreaking innovation that unlocks a new paradigm for omnichannel e-commerce – something the likes of which Uber, Shopify, and Amazon have yet to implement in the retail verticals they serve," Socrates Rosenfeld, CEO and co-founder of Jane, said. "We built this program in the spirit of creating a win-win-win model that serves the customer, brand and retailer equally, and it furthers our mission of expanding legal cannabis access to as many people as we possibly can."

The Benzinga Cannabis Capital Conference is returning to Florida, in a new venue in Hollywood, on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars – this conference is the go-to event of the year for the cannabis world.

Get your tickets now on bzcannabis.com – Prices will increase very soon!