PRIMIS RECEIVES TAG ANTI-FRAUD CERTIFICATION FOR SEVEN YEARS IN A ROW
PRIMIS RECEIVES TAG ANTI-FRAUD CERTIFICATION FOR SEVEN YEARS IN A ROW
TEL AVIV, Israel, March 25, 2024 /PRNewswire/ -- Primis, the leading video discovery platform for publishers and founders of Sellers.guide, announced it received the TAG Certified Against Fraud Seal from TAG (Trustworthy Accountability Group) for the seventh year in a row. TAG is the global certification program to strengthen brand safety and transparency in digital advertising.
以色列特拉維夫，2024年3月25日 /PRNewswire/ — 面向出版商和Sellers.Guide創始人的領先視頻發現平台Primis宣佈連續第七年獲得TAG（可信問責小組）頒發的TAG防欺詐認證印章。TAG 是一項全球認證計劃，旨在增強數字廣告的品牌安全性和透明度。
Primis prioritizes aligning itself with the most up-to-date industry standards. Improving IVT pre-bid verification tools and solely working with brand-safe marketers are core values of the ad tech company. It is constantly evolving to meet goals for a cleaner digital advertising landscape through initiatives such as Sellers.guide, which empowers publishers to take control of their inventory while mitigating supply chain misrepresentation. Sellers.guide offers free ads.txt management tools and offers a wide range of resources that provide insights and industry trends. Primis boasts transparency and is thrilled to be acknowledged by companies such as TAG.
Primis優先考慮與最新的行業標準保持一致。改進IVT投標前驗證工具以及僅與品牌安全的營銷人員合作是這家廣告技術公司的核心價值觀。它不斷髮展，旨在通過諸如Sellers.Guide之類的舉措實現更清潔的數字廣告格局的目標，該計劃使出版商能夠控制其庫存，同時減少供應鏈的虛假陳述。Sellers.Guide 提供免費的 ads.txt 管理工具，並提供廣泛的資源，提供見解和行業趨勢。Primis擁有透明度，很高興得到TAG等公司的認可。
"Success in the fight against fraud requires the collaboration of companies across the digital advertising supply chain in adopting rigorous anti-fraud standards and working with partners who do the same," said TAG CEO Mike Zaneis. "By achieving the TAG Certified Against Fraud Seal, Primis has demonstrated its successful achievement in setting industry best practices in this vital area."
他說：“成功打擊欺詐需要整個數字廣告供應鏈中的公司合作，採用嚴格的反欺詐標準，並與採取同樣做法的合作伙伴合作。” TAG 首席執行官邁克·扎內斯。“通過獲得TAG反欺詐認證印章，Primis證明了其在這一重要領域樹立行業最佳實踐方面的成功成就。”
"We are honored to receive the TAG seal recertification once again," said Eyal Betzalel, Primis Co-CEO and Co-Founder. "It has always been critical to our brand mission to help make the industry a safer, cleaner place for all. Being recognized by TAG Is an important step for us to do our part in protecting brand-safe environments and combatting fraud," explained Betzalel.
他說：“我們很榮幸再次獲得TAG印章的重新認證。” Eyal Betzalel，Primis聯合首席執行官兼聯合創始人。“幫助該行業成爲一個對所有人來說更安全、更清潔的地方一直是我們的品牌使命的關鍵。獲得TAG認可是我們在保護品牌安全環境和打擊欺詐方面儘自己的一份力量的重要一步，” Betzalel解釋說。
About Primis:
關於 Primis：
Primis is the leader in Video Discovery. Its video ad monetization platform increases publishers' revenue by helping users discover high-quality video content. The company's video discovery technology is used by 100s of digital publishers, empowering over 450M uniques with an engagement-based video experience.
Primis是視頻探索領域的領導者。其視頻廣告獲利平台通過幫助用戶發現高質量的視頻內容來增加發布商的收入。該公司的視頻發現技術被數百家數字出版商使用，爲超過4.5億個獨特用戶提供基於互動的視頻體驗。
In May 2021, Primis launched Sellers.guide, a free resource to shed light on the ad tech supply chain by comparing ads.txt files with sellers.json.
2021 年 5 月，Primis 推出了 Sellers.Guide，這是一款免費資源，通過比較 ads.txt 文件與 sellers.json 文件來闡明廣告技術供應鏈。
Primis is owned by Universal McCann and The Interpublic Group of Companies, Inc. (NYSE: IPG).
Primis歸環球麥肯公司和國際公共集團公司（紐約證券交易所代碼：IPG）所有。
Website:
網站：
Twitter: @PrimisLtd
推特： @PrimisLtd
LinkedIn: Primis-UM
領英： primis-um
Facebook: Primis-UM
臉書： primis-um
SOURCE Primis
來源 Primis
譯文內容由第三人軟體翻譯。