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Preston Fay Brings Data Analytics Leadership to The Context Network

Preston Fay Brings Data Analytics Leadership to The Context Network

Preston Fay 爲情境網絡帶來了數據分析領導力
PR Newswire ·  03/21 23:45

WEST DES MOINES, Iowa, March 21, 2024 /PRNewswire/ -- Agribusiness consulting firm The Context Network (Context) is growing its data analytics practice, with Preston Fay joining the leadership team as a principal consultant.

愛荷華州西得梅因,2024年3月21日 /PRNewswire/ — 農業綜合企業諮詢公司Context Network(Context)正在發展其數據分析業務,普雷斯頓·費伊以首席顧問的身份加入領導團隊。

As the former global head of data science for TELUS Agriculture & Consumer Goods and as the founder of two data-driven entities dedicated to agriculture and animal health insights, Fay brings an extensive background in leveraging data to address business challenges and seize market opportunities. With a background that bridges both marketing and data science, Fay is recognized in the industry for his ability to meld scientific, creative and practical sensibilities.

作爲TELUS農業與消費品公司的前全球數據科學負責人,以及兩家致力於農業和動物健康洞察的數據驅動實體的創始人,Fay在利用數據應對業務挑戰和抓住市場機遇方面擁有豐富的背景。Fay 的背景是營銷和數據科學的橋樑,因其融合科學、創造和實踐敏感性的能力而獲得業界的認可。

Context Partner James Mann expresses, "With Preston on our leadership team, Context is uniquely poised to help clients throughout the food and agriculture value chain fully harness their data to uncover business insights and market opportunities. Preston not only comprehends the technological intricacies—he understands agriculture and the priorities of our clients."

Context合夥人詹姆斯·曼恩表示:“普雷斯頓加入我們的領導團隊,Context在幫助整個糧食和農業價值鏈中的客戶充分利用其數據來發現商業見解和市場機遇方面處於獨特地位。普雷斯頓不僅了解技術的複雜性,還了解農業和我們客戶的優先事項。”

Fay's wealth of experience in implementing data-driven solutions spans diverse sectors, including ag input, ag tech, animal health and distribution. Over the course of his career, he has demonstrated forward-thinking leadership in data operations and data science. He founded Technekes, a data-centric B2B marketing firm that later merged with XSInc to establish TKXS, subsequently acquired by TELUS. Earlier in his career, Fay led European operations for US-based AgData.

Fay 在實施數據驅動解決方案方面擁有豐富的經驗,涵蓋多個領域,包括農業投入、農業科技、動物健康和分銷。在他的職業生涯中,他在數據運營和數據科學領域表現出了前瞻性的領導能力。他創立了以數據爲中心的B2B營銷公司Technekes,後來與xSinc合併成立了TKXS,隨後被TELUS收購。在他職業生涯的早期,費伊曾領導總部位於美國的AgData的歐洲業務。

Having first worked with Context as an industry expert in 2022, Fay says he immediately sensed a kinship with the firm's approach and methodologies. "I'm passionate about making an impact—and so is everyone else at Context. There's an attitude, enthusiasm and rigor that resonates with me," he says. "Collectively, we bring breadth and experience that can truly help our clients overcome data quality and alignment issues that may hinder their performance."

費伊說,他在2022年以行業專家的身份首次與Context合作,他立刻感覺到與公司的方法和方法有着密切的關係。“我熱衷於產生影響,Context的其他人也是如此。我的態度、熱情和嚴謹性引起了我的共鳴,” 他說。“總的來說,我們帶來的廣度和經驗可以真正幫助我們的客戶克服可能影響其績效的數據質量和一致性問題。”

He will lead initiatives that help Context's clients deploy artificial intelligence, machine learning and other analytic methods to their commercial, operational and customer data to facilitate the execution of initiatives including market sizing / opportunity prioritization, demand creation and planning, customer segmentation, retention, sales alignment and enablement, and performance and ROI analyses.

他將領導各項舉措,幫助Context的客戶在其商業、運營和客戶數據中部署人工智能、機器學習和其他分析方法,以促進計劃的執行,包括市場規模/機會優先級劃分、需求創造和規劃、客戶細分、留存、銷售協調和支持,以及績效和投資回報率分析。

Mann notes Context's commitment to continued growth in the data analytics domain. "As we expand our data analytics practice, we anticipate bringing on more talent and resources to help propel us forward. Preston's leadership will be pivotal in anchoring this growth."

曼恩指出,Context致力於數據分析領域的持續增長。“隨着我們擴大數據分析業務,我們預計會吸引更多的人才和資源來推動我們向前發展。普雷斯頓的領導將對鞏固這種增長起到關鍵作用。”

With the addition of Fay, Context's slate of leaders includes three principal consultants working alongside the firm's twelve partners. As a leader in agricultural consulting, The Context Network helps clients address challenges and create opportunities across the global ag value chain.

隨着Fay的加入,Context的領導者名單中包括三名首席顧問,他們與公司的十二位合夥人一起工作。作爲農業諮詢領域的領導者,Context Network幫助客戶應對全球農業價值鏈中的挑戰和創造機遇。

SOURCE The Context Network

來源 Context 網絡

譯文內容由第三人軟體翻譯。


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