Amazon Amps Up Delivery Speed and Trust to Tackle Alibaba Rivals Temu and Shein's Rapid US Expansion
Amazon Amps Up Delivery Speed and Trust to Tackle Alibaba Rivals Temu and Shein's Rapid US Expansion
Amazon.Com Inc (NASDAQ:AMZN) is focusing its strategic efforts on countering the rise of emerging e-commerce platforms PDD Holdings Inc (NASDAQ:PDD) Temu and Shein, recognizing them as significant competitors in the online retail sector.
亞馬遜公司（納斯達克股票代碼：AMZN）將其戰略重點放在應對新興電子商務平台PDD Holdings Inc（納斯達克股票代碼：PDD）Temu和Shein的崛起上，將它們視爲在線零售領域的重要競爭對手。
These platforms, originating from China, have swiftly gained traction in the U.S. market, directly targeting Amazon's customer base.
這些源自中國的平台迅速在美國市場獲得關注，直接針對亞馬遜的客戶群。
Temu, in particular, has launched a massive advertising campaign, securing its position as the leading advertiser on Meta Platforms Inc (NASDAQ:META) in 2023.
特別是，Temu發起了大規模的廣告活動，確保了其在2023年作爲Meta Platforms Inc（納斯達克股票代碼：META）領先廣告商的地位。
Also Read: Alibaba's AliExpress Sees Order Surge with New 5-Day Delivery to the US, Expanding Global Reach
另請閱讀：阿里巴巴的速賣通通過向美國提供新的5天送達服務，訂單激增，擴大了全球覆蓋範圍
To maintain its competitive edge, Amazon is leveraging its strengths in customer trust and speedy delivery, the Wall Street Journal reports.
據《華爾街日報》報道，爲了保持其競爭優勢，亞馬遜正在利用其在客戶信任和快速交付方面的優勢。
The company is expanding its same-day delivery offerings, especially electronics, and developing marketing campaigns highlighting its reliability and quick delivery capabilities.
該公司正在擴大其當日送達服務，尤其是電子產品，並開展營銷活動，突出其可靠性和快速交付能力。
Despite Amazon's efforts to innovate and adapt, challenges from Temu and Shein persist.
儘管亞馬遜努力創新和適應，但來自Temu和Shein的挑戰仍然存在。
These competitors have rapidly grown in the U.S., with Temu's monthly active users rising in a short span. Their strategy includes offering bargain prices and shipping directly from China, albeit at slower delivery speeds than Amazon.
這些競爭對手在美國迅速發展，Temu的月活躍用戶在短時間內上升。他們的策略包括提供低廉的價格和直接從中國發貨，儘管交付速度比亞馬遜慢。
Previously, Amazon intended to set up an innovation hub near Shenzhen, the center of technology and e-commerce in China.
此前，亞馬遜打算在中國技術和電子商務中心深圳附近建立一個創新中心。
In 2023, Amazon witnessed a more than 20% rise in sales from Chinese vendors, with an increasing number of sellers reaching sales figures above $10 million.
2023年，亞馬遜見證了中國供應商的銷售額增長了20％以上，越來越多的賣家的銷售額超過1000萬美元。
Temu is drawing in manufacturers who previously worked with its fast-fashion competitor, Shein, per prior reports. By offering these manufacturers a new platform to sell their inexpensive products, Temu is capitalizing on Shein's efforts to streamline its supply chain for a significant U.S. stock market debut.
根據先前的報告，Temu正在吸引之前與其快時尚競爭對手Shein合作的製造商。通過爲這些製造商提供一個銷售其廉價產品的新平台，Temu正在利用Shein爲簡化供應鏈所做的努力，在美國股市首次亮相。
Furthermore, Temu is intensifying its competition with retail giants like Amazon and Walmart Inc (NYSE:WMT) by encouraging suppliers to take charge of logistics and delivery, aiming to lower market prices through substantial subsidies and faster delivery times to customers.
此外，Temu鼓勵供應商負責物流和交付，旨在通過大量補貼和縮短客戶交貨時間來降低市場價格，從而加劇與亞馬遜和沃爾瑪公司（紐約證券交易所代碼：WMT）等零售巨頭的競爭。
Amazon's stock has gained over 77% in the last 12 months. Investors can gain exposure to the stock via IShares U.S. Consumer Discretionary ETF (NYSE:IYC) and VanEck Retail ETF (NASDAQ:RTH).
在過去的12個月中，亞馬遜的股票上漲了77％以上。投資者可以通過iShares美國非必需消費品ETF（紐約證券交易所代碼：IYC）和VanEck零售ETF（納斯達克股票代碼：RTH）獲得股票敞口。
Price Action: AMZN shares closed higher by 1.28% at $178.15 on Wednesday.
價格走勢：週三，AMZN股價收盤上漲1.28％，至178.15美元。
Also Read: Alibaba Seeks Growth Beyond China, Strategic Alliances in Gulf Countries Mark a New Chapter for Tech Giant
另請閱讀：阿里巴巴尋求中國以外的增長，海灣國家的戰略聯盟標誌着科技巨頭的新篇章
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明： 該內容部分是在人工智能工具的幫助下製作的，並由Benzinga編輯審閱和發佈。
Photo by ANIRUDH on Unsplash
照片由 ANIRUDH 在 Unsplash 上拍攝
譯文內容由第三人軟體翻譯。