Meta Bows Down to EU Regulations After Apple And Google, Cut Subscription Prices for Ad-Free Facebook and Instagram
Meta Bows Down to EU Regulations After Apple And Google, Cut Subscription Prices for Ad-Free Facebook and Instagram
Meta Platforms Inc (NASDAQ:META) has announced a significant reduction in the subscription fee for its ad-free Facebook and Instagram services in Europe, lowering the monthly cost to 5.99 euros from the initial 9.99 euros.
Meta Platforms Inc（納斯達克股票代碼：META）宣佈大幅降低其在歐洲的無廣告Facebook和Instagram服務的訂閱費，將每月費用從最初的9.99歐元降至5.99歐元。
This decision, revealed by a senior executive at Meta, aims to address the growing concerns of privacy and antitrust regulators.
Meta的一位高級管理人員透露了這一決定，旨在解決隱私和反壟斷監管機構日益增長的擔憂。
The introduction of the no-ads subscription service in Europe last November faced backlash from privacy activists and consumer groups, who criticized the company for making users pay to protect their privacy, Reuters reports.
路透社報道，去年11月在歐洲推出的無廣告訂閱服務遭到了隱私活動家和消費者團體的強烈反對，他們批評該公司要求用戶付費以保護他們的隱私。
The subscription model came as a response to the Digital Markets Act (DMA), which limits Meta's ability to personalize ads without user consent, impacting its primary source of income.
訂閱模式是對《數字市場法》（DMA）的回應，該法限制了 Meta 在未經用戶同意的情況下進行個性化廣告的能力，影響了其主要收入來源。
The company asserts that the new pricing strategy is an attempt to find a middle ground amidst the demands of EU privacy laws and the DMA's stipulations.
該公司斷言，新的定價策略試圖在歐盟隱私法的要求和DMA的規定中找到中間立場。
During a European Commission hearing, Meta lawyer Tim Lamb highlighted the company's intention to hasten the adaptation process by reducing the subscription price to 5.99 euros for a single account and offering a further discount for additional accounts at 4 euros each.
在歐盟委員會的一次聽證會上，Meta律師蒂姆·蘭姆強調該公司打算加快改編進程，將單一賬戶的訂閱價格降至5.99歐元，併爲其他賬戶提供進一步的折扣，每個賬戶4歐元。
Lamb emphasized that this pricing is at the lower end of what is reasonable for the quality of services provided and represents a significant proposal to regulators.
蘭姆強調，該定價處於所提供服務質量的合理價格的較低水平，對監管機構來說是一項重要提議。
The EU regulator has also been at loggerheads with the U.S. Big Tech companies over exploiting their influence to thwart smaller rivals and compromising user privacy.
歐盟監管機構還與美國大型科技公司發生爭執，理由是他們利用它們的影響力來挫敗較小的競爭對手和損害用戶隱私。
Meta had challenged a supervisory fee set at 0.05% of its annual global net income to support European Union regulators in enforcing the new EU Digital Services Act (DSA). This legislation requires companies like Meta to intensify their content moderation efforts.
Meta 曾對設定爲全球年淨收入0.05％的監管費提出質疑，以支持歐盟監管機構執行新的歐盟數字服務法（DSA）。這項立法要求像 Meta 這樣的公司加強內容審核工作。
The European Commission has designated this charge for 20 prominent online platforms and two major online search engines, including Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) Google, Apple Inc (NASDAQ:AAPL), and TikTok, in addition to Meta.
歐盟委員會已將這筆費用指定用於20個著名的在線平台和兩個主要的在線搜索引擎，包括Alphabet Inc（納斯達克股票代碼：GOOG）（納斯達克股票代碼：GOOG）、谷歌、蘋果公司（納斯達克股票代碼：AAPL）和抖音，以及Meta。
Google and Apple have already succumbed to the EU's demands. Google introduced a new search page layout for European users, offering new browser and search choice screens during setup, and removed Google Flights data from search results pages for European flight-related queries. Apple introduced multiple changes to its App Store model for the EU.
谷歌和蘋果已經屈服於歐盟的要求。谷歌爲歐洲用戶推出了新的搜索頁面佈局，在設置過程中提供了新的瀏覽器和搜索選擇屏幕，並從歐洲航班相關查詢的搜索結果頁面中刪除了谷歌航班數據。蘋果對歐盟的App Store模式進行了多項更改。
META stock gained over 147% last year. Investors can gain exposure to the stock via Global X Social Media ETF (NASDAQ:SOCL) and Invesco S&P 500 Momentum ETF (NYSE:SPMO).
去年，META 的股票上漲了 147% 以上。投資者可以通過Global X社交媒體ETF（納斯達克股票代碼：SOCL）和景順標普500指數動量ETF（紐約證券交易所代碼：SPMO）獲得股票敞口。
Price Action: META shares are trading lower by 0.74% at $493.42 on the last check Tuesday.
價格走勢：在週二的最後一次支票中，META股價下跌0.74％，至493.42美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明： 該內容部分是在人工智能工具的幫助下製作的，並由Benzinga編輯審閱和發佈。
Photo via Shutterstock
照片來自 Shutterstock
譯文內容由第三人軟體翻譯。