Posted on March 12,$LESI GROUP (02540.HK)$It continued to rise by more than 34%, and surged more than 200% in the 3 trading days after listing. As of press release, it had risen 34% to HK$3.35, with a turnover of HK$33.1973 million.

According to reports, Lexi Group was founded in 2015 and is a mobile advertising service provider in China. It mainly provides customers with comprehensive mobile advertising services to market their brands, products and services on media platforms operated by the company's media partners. Lexi Group's services include mobile marketing planning, traffic acquisition, ad material production, ad placement, ad optimization, campaign management, and ad distribution.

With the rapid development of the economy, the advertising industry has also entered an era of rapid development. Advertising carriers and communication media have also evolved from initial street sales to later newspapers, TV stations, etc. With the advent of the internet age, mobile advertising has become the absolute majority of advertising spending. According to data.ai, global mobile ad spending reached $362 billion in 2023, up 8% year over year. Meanwhile, the report predicts that mobile ad spending will reach $402 billion in 2024, an increase of 11% year over year. The increase in industry demand has also set off a boom in the listing of related companies.