Toronto, Ontario--(Newsfile Corp. - March 5, 2024) - American Aires Inc. (CSE: WIFI) (OTC Pink: AAIRF) ("Aires" or the "Company"), a pioneer in cutting-edge technology designed to protect against electromagnetic radiation and optimize human health, is thrilled to announce the launch of its new campaign, #airesathletes. This initiative aims to connect with professional athletes who, like many, have turned to Aires for the significant benefits its technology offers, particularly in terms of physiological optimization through EMF modulation as well as the proven protection from external EMF sources.

Leading the charge as the first athlete partner in this exciting new campaign is none other than Maycee "The Future" Barber, a formidable presence in the Women's Flyweight division of the Ultimate Fighting Championship (UFC). Barber, known for her ambitious goal to become the youngest champion in UFC history, has already captivated fans worldwide with her skill, determination, and inspirational journey within the sport.

From her early beginnings, practicing martial arts at the tender age of three, to her professional ascent after being handpicked for Dana White's Contender Series, Barber's story is one of relentless pursuit and passion for martial arts. Despite facing challenges, including her first professional loss, her resolve remains unshaken, embodying the spirit of a true warrior determined to leave her mark in the UFC.

"As a professional athlete, maintaining my health, wellness, and recovery is vital. I conducted thorough research on the impact of Electromagnetic Frequencies (EMF) on our bodies, leading me to seek a company with expertise in counteracting EMF's harmful effects. Aires Tech emerged as the ideal choice. Their products not only improved my physical well-being but also positively affected my mood. Aires Tech's devices are stylish, easily portable, and effortlessly integrate into my life. They're also simple to set up with smartphones, computers, and Wi-Fi routers. I've shared Aires Tech products with friends and family, who have also experienced notable benefits. Adapting to technology, Aires Tech stands out as a superior solution," shared Maycee Barber, reinforcing the impactful benefits of Aires Technology.

American Aires recognizes the importance of optimal performance and recovery for athletes like Maycee, who push their limits daily. The #airesathletes campaign is not just about highlighting the protective features of Aires technology but, more so, the profound physiological benefits it brings. By partnering with high-caliber athletes, Aires aims to showcase how its technology can enhance recovery, performance, and overall well-being, making it a critical tool for any human aiming for optimal health and peak performance.

"While Aires is renowned for our scientific breakthrough in shielding biological systems from technogenic EMFs, our partnership with Maycee Barber underscores the equally powerful benefits for human performance and optimization our technology offers. This collaboration with Maycee, who personifies ambition and resilience, elevates our excitement and commitment to transforming human performance and wellbeing. Her journey aligns with our evidence-based approach, highlighting the significant impact Aires Technology has on performance, recovery, sleep, and stress adaptability," reflected Josh Bruni, the CEO of Aires, emphasizing the dual focus of their innovative technology on both protection and optimization.

Maycee Barber's journey from a young martial arts enthusiast teaching karate in Fort Collins, Colorado, to a celebrated UFC fighter, showcases not only her formidable skills and ambition but also the strong support from her family that has propelled her career. Beyond her impressive achievements in the octagon, Maycee has engaged in a variety of interests and projects that highlight her as a multifaceted individual and an inspirational role model. Maycee has cultivated a significant following on social media, where her consistent engagement with fans has strengthened her connection with a broader audience, showcasing her as an accessible and influential figure in the sports community.

With Maycee Barber's anticipated fight at UFC 299 in Miami on March 9th drawing near, Aires is excited to stand with her as she intensely prepares, both mentally and physically, for this significant event. Her dedication to excellence is a testament to the athlete she is, and Aires is thrilled to be in her corner.

Through the #airesathletes campaign, American Aires and Maycee Barber are set to inspire athletes, fans and all people, highlighting the intersection of technology, health, and peak human health and performance. Stay tuned for more updates as we continue to expand our roster of athlete partners, each with their unique story of excellence and resilience, united by the game-changing benefits of Aires technology.

For more information about American Aires and the #airesathletes campaign, please visit .

In addition, the Company announces an agreement with Torque Capital Partners, ("Torque") (phone: +1-778-908-0353; address: 1030 W Georgia Street - Suite 1507, Vancouver, BC, V6E 2Y3) for consulting services, reporting to the Company's CEO, the enhancement and execution of the Company's corporate development objectives and investor relations initiatives to increase investor awareness and interest in the Company. The agreement is solely focused on Canadian capital markets and increasing awareness of the Company among Canadian investors. The services commenced on March 5, 2024 and continuing for twelve months. The Company will pay Torque CAD$163,000 for its services. The Company will not issue any securities to Torque in consideration of the services. The Company and Torque deal at arm's length and do not have any prior relationship.

The Company has also engaged Clarkham Capital Ltd. ("Clarkham") (phone: +44-20-3883-9398; address: Flat 285 - 61 Praed Street, London, W2 1NS, United Kingdom) to provide investor relations and consulting services with a focus on the German stock market and the German-speaking investor community. The services will include the preparation of articles and coverages on several financial platforms and newsletters. The services will also include the translation and distribution of news releases in Germany. The services commenced on March 5, 2024 and end on June 5, 2024. The Company will pay Clarkham EUR€185,500 for its services. The Company will not issue any securities to Clarkham in consideration of the services. The Company and Clarkham deal at arm's length and do not have any prior relationship.

The Company has also engaged SmallCap Communications Inc. ("SmallCap") (phone: +1-250-208-1188; address: 306-310 Water Street, Vancouver, BC, V6B 1B2) to provide social media management and communications services to the Company. The services commenced on March 5, 2024 and will continue for an initial term of 3 months, following which the agreement will automatically renew for additional three-month terms unless either party provides written notice of non-renewal at least one month prior to the end of the then-current term. The Company will pay SmallCap a monthly fee of CAD$2,500 during the term of the agreement. The Company may also request additional services from SmallCap for a fee of CAD$125 per hour. The Company will also pay to Small Cap a fee of CAD$199 for each influencer booking made, if requested by the Company. The Company will not issue any securities to SmallCap in consideration of the services. The Company and SmallCap deal at arm's length and do not have any prior relationship.

About American Aires Inc.
American Aires Inc. is a Canadian-based nanotechnology company committed to enhancing well-being and environmental safety through science-led innovation, education, and advocacy. The company has developed proprietary silicon-based microprocessors that reduce the harmful effects of electromagnetic radiation (EMR). Aires' Lifetune products target EMR emitted by consumer electronic devices such as cellphones, computers, baby monitors, and Wi-Fi, including the more powerful and rapidly expanding high-speed 5G networks. Aires is listed on the CSE under the ticker 'WIFI' and on the OTC Pink under the symbol 'AAIRF'. Learn more at .

On behalf of the board of directors

Company Contact:

Josh Bruni, CEO
Website:
Email: wifi@airestech.com
Telephone: (415) 707-0102

Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. All statements other than statements of historical fact are forward-looking statements, including, without limitation, statements regarding future financial position, business strategy, use of proceeds, corporate vision, proposed acquisitions, partnerships, joint ventures and strategic alliances and co-operations, budgets, cost and plans and objectives of or involving the Company. Such forward-looking information reflects management's current beliefs and is based on information currently available to management. Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "predicts", "intends", "targets", "aims", "anticipates" or "believes" or variations (including negative variations) of such words and phrases or may be identified by statements to the effect that certain actions "may", "could", "should", "would", "might" or "will" be taken, occur or be achieved. A number of known and unknown risks, uncertainties and other factors may cause the actual results or performance to materially differ from any future results or performance expressed or implied by the forward-looking information. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of the Company including, but not limited to, the impact of general economic conditions, industry conditions and dependence upon regulatory approvals. Certain material assumptions regarding such forward-looking statements may be discussed in this news release and the Company's annual and quarterly management's discussion and analysis filed at . Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Company does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by securities laws.

No securities regulatory authority has either approved or disapproved of the contents of this news release. The Shares have not been, nor will they be, registered under the United States Securities Act of 1933, as amended, or any state securities laws, and may not be offered or sold in the United States, or to or for the account or benefit of any person in the United States, absent registration or an applicable exemption from the registration requirements. This press release shall not constitute an offer to sell or the solicitation of an offer to buy any common shares in the United States, or in any other jurisdiction in which such offer, solicitation or sale would be unlawful. We seek safe harbour.

Neither the Canadian Securities Exchange nor its Market Regulator (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this news release.