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Gap's Athleta Dives Into Partnership With Olympic Icon Katie Ledecky, Boosting The Power Of She Collective

Gap's Athleta Dives Into Partnership With Olympic Icon Katie Ledecky, Boosting The Power Of She Collective

Gap 的 Athleta 与奥运偶像凯蒂·莱德基建立了合作关系,增强了 She Collective 的力量
Benzinga ·  03/01 22:07

Clothing retailer Gap Inc's (NYSE:GPS) premium performance lifestyle brand, Athleta, has entered into a five-year partnership with swimmer Katie Ledecky.

服装零售商Gap Inc(纽约证券交易所代码:GPS)旗下的高性能生活方式品牌Athleta已与游泳运动员凯蒂·莱德基建立了为期五年的合作伙伴关系。

Ledecky joins Athleta in a wide-reaching partnership that introduces the 21-time World Champion and 10-time Olympic medalist as the newest member of the Power of She Collective.

莱德基与Athleta建立了广泛的合作伙伴关系,引进了这位21届世界冠军和10次奥运会奖牌得主作为她集体力量的最新成员。

Athleta launched the initiative in 2023 to bring in elite athletes to empower women and girls to build confidence, strength and wellbeing through movement. The Collective includes some of the big names, like gymnast Simone Biles.

Athleta于2023年启动了这项计划,旨在引进精英运动员,增强妇女和女孩的能力,通过运动建立信心、力量和幸福感。该团体包括一些知名人士,例如体操运动员西蒙娜·比尔斯。

Ledecky will serve as an advisor to Athleta's impact platform, The Power of She Fund and will also participate in product wear testing.

莱德基将担任Athleta的影响力平台The Power of She基金的顾问,还将参与产品磨损测试。

"I've long admired Athleta for recognizing and authentically supporting female athletes' individual and collective strengths, and that's why I'm thrilled to partner with a brand that has values that align with mine," said Katie Ledecky.

凯蒂·莱德基说:“长期以来,我一直很钦佩Athleta认可并真诚地支持女性运动员的个人和集体优势,这就是为什么我很高兴能与一个价值观与我一致的品牌合作。”

Price Action: GPS shares are trading higher by 0.32% at $19.00 in premarket Friday.

价格走势:周五盘前GPS股价上涨0.32%,至19.00美元。

Photo via Company

照片来自公司

译文内容由第三方软件翻译。


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