Gap's Athleta Dives Into Partnership With Olympic Icon Katie Ledecky, Boosting The Power Of She Collective
Gap's Athleta Dives Into Partnership With Olympic Icon Katie Ledecky, Boosting The Power Of She Collective
Ledecky will serve as an advisor to Athleta's impact platform, The Power of She Fund and will also participate in product wear testing.Clothing retailer Gap Inc's (NYSE:GPS) premium performance lifestyle brand, Athleta, has entered into a five-year partnership with swimmer Katie Ledecky.
服裝零售商Gap Inc（紐約證券交易所代碼：GPS）旗下的高性能生活方式品牌Athleta已與游泳運動員凱蒂·萊德基建立了爲期五年的合作伙伴關係。
Ledecky joins Athleta in a wide-reaching partnership that introduces the 21-time World Champion and 10-time Olympic medalist as the newest member of the Power of She Collective.
萊德基與Athleta建立了廣泛的合作伙伴關係，引進了這位21屆世界冠軍和10次奧運會獎牌得主作爲她集體力量的最新成員。
Athleta launched the initiative in 2023 to bring in elite athletes to empower women and girls to build confidence, strength and wellbeing through movement. The Collective includes some of the big names, like gymnast Simone Biles.
Athleta於2023年啓動了這項計劃，旨在引進精英運動員，增強婦女和女孩的能力，通過運動建立信心、力量和幸福感。該團體包括一些知名人士，例如體操運動員西蒙娜·比爾斯。
Ledecky will serve as an advisor to Athleta's impact platform, The Power of She Fund and will also participate in product wear testing.
萊德基將擔任Athleta的影響力平台The Power of She基金的顧問，還將參與產品磨損測試。
"I've long admired Athleta for recognizing and authentically supporting female athletes' individual and collective strengths, and that's why I'm thrilled to partner with a brand that has values that align with mine," said Katie Ledecky.
凱蒂·萊德基說：“長期以來，我一直很欽佩Athleta認可並真誠地支持女性運動員的個人和集體優勢，這就是爲什麼我很高興能與一個價值觀與我一致的品牌合作。”
Price Action: GPS shares are trading higher by 0.32% at $19.00 in premarket Friday.
價格走勢：週五盤前GPS股價上漲0.32％，至19.00美元。
Photo via Company
照片來自公司
譯文內容由第三人軟體翻譯。