CHRIS PRATT IS MR. P: PRINGLES 2024 BIG GAME AD SPOT SHOWS THE HOLLYWOOD STAR'S UNCANNY RESEMBLENCE TO THE ICONIC MUSTACHED CHARACTER
CHRIS PRATT IS MR. P: PRINGLES 2024 BIG GAME AD SPOT SHOWS THE HOLLYWOOD STAR'S UNCANNY RESEMBLENCE TO THE ICONIC MUSTACHED CHARACTER
Celebrating Fans Flocking to Find Mr. P Beyond the Snack Aisle – Once You See Mr. P, You Won't Be Able to Unsee Him
慶祝粉絲蜂擁到零食過道之外尋找 P 先生 — 一旦你看見 P 先生，你就無法看見他
CHICAGO, Feb. 5, 2024 /PRNewswire/ -- Pringles is once again bringing the flavor and fun on America's most hyped gameday with its irresistibly delicious crisps, iconic mustached character and the release of its seventh consecutive Big Game ad spot, "Mr. P". From pet faces and latte foam to classic boardgame characters and football stars, fans have long spotted "the Pringles guy" (aka Mr. P) in the world around them, with over 30,000 posting their findings to social media1. Inspired by these snacking sightings, Pringles is proving that Mr. P isn't just found on its classic cans, he can be seen in the most unexpected places and faces – including Hollywood 'stache sensation Chris Pratt.
芝加哥，2024 年 2 月 5 日 /PRNewswire/-- 品客薯片 憑藉其不可抗拒的美味薯片、標誌性的鬍鬚角色以及連續第七次發佈的Big Game廣告廣告 “Mr. P”，再次爲美國最受炒作的遊戲日帶來了風味和樂趣。從寵物面孔和拿鐵泡沫到經典的棋盤遊戲角色和足球明星，粉絲們早已發現 “ 品客薯片 guy”（又名 P 先生）在他們周圍的世界中，有 30,000 多人將他們的發現發佈到社交媒體上1。受到這些零食目擊事件的啓發， 品客薯片 這證明P先生不僅出現在經典的罐頭上，還可以在最意想不到的地方和麪孔中看到他——包括好萊塢明星克里斯·普拉特。
Following the unveil of Pringles' social teaser, fans flooded social media speculating whose iconic mustache would grace the brand's Big Game commercial. All of our Chris-ps were revealed once a source very close to Pratt tipped off the press: bestselling author and advocate, Katherine Schwarzenegger Pratt confirmed her husband as the man behind the 'stache on Instagram.
在揭幕之後 品客薯片的 社交預告片中，粉絲湧入社交媒體，猜測誰的標誌性鬍鬚將爲該品牌的Big Game廣告增光添彩。我們所有的 克里斯-PS 一位與普拉特非常接近的消息人士向媒體通報情況後被揭露了：暢銷書作家和倡導者凱瑟琳·施瓦辛格·普拉特在Instagram上證實她的丈夫是這個 “騙子” 的幕後黑手。
The spot shows fans what happens when megastar actor and producer, Chris Pratt, notices a similarity between himself and his favorite flavor icon, Mr. P. Just like his fans, once he sees the unCANny resemblance, he can't unsee it. It isn't until Pratt is offered the movie role of a lifetime — starring as Mr. P — that he realizes the mustached character truly is everywhere, even in himself.
該廣告向粉絲們展示了當巨星演員兼製片人克里斯·普拉特注意到自己和他最喜歡的口味偶像P先生之間有相似之處時會發生什麼。就像他的粉絲一樣，一旦他看到了UnCanny的相似之處，他就無法忽視它。直到普拉特獲得終身難忘的電影角色——由P先生主演——他才真正意識到這個留着鬍子的角色 是 無處不在，即使在他自己身上。
"Pringles has always been one of my go-to favorite snacks, especially the Salt & Vinegar flavor," said Pratt. "When Pringles asked me to join them in bringing the story of seeing Mr. P to life, I was honored and immediately began growing out my strikingly-similar mustache to get into character. Once fans see the ad, they'll see Mr. P everywhere, just like I do."
“品客薯片 一直是我最喜歡的零食之一，尤其是鹽和醋的味道，” 普拉特說。“什麼時候 品客薯片 我邀請我和他們一起把見到P先生的故事變爲現實，我很榮幸，並立即開始長出驚人的相似鬍子來扮演角色。粉絲們看到廣告後，他們就會像我一樣到處看到 P 先生。”
"In our first Big Game appearance as Kellanova, we're celebrating how our fans have organically been spotting and sharing Mr. P in the wild for years," said Lyndsay Rogers, Kellanova's U.S. Salty Snacks Vice President and General Manager. "Pringles' 'Mr. P' puts the spotlight on our beloved global snacking icon with the help of a Hollywood icon, Chris Pratt."
凱拉諾娃美國Salty Snacks副總裁兼總經理林德賽·羅傑斯表示：“在我們首次以凱拉諾娃的身份亮相大型遊戲中，我們正在慶祝粉絲多年來如何在野外有機地發現和分享P先生。”“品客薯片的 'P先生'在好萊塢偶像克里斯·普拉特的幫助下，聚焦了我們備受喜愛的全球零食偶像。”
The :30 second spot — brought to life by Grey New York – will air during the first quarter and be supported with a fully integrated campaign including PR, digital, retail marketing, influence and social media.
由 Grey New York 改編的 30 個廣告將在第一季度播出，並將得到包括公關、數字、零售營銷、影響力和社交媒體在內的全面整合活動的支持。
SHOW US YOUR MR. P SIGHTINGS & YOU COULD WIN BIG
給我們看看你的 P 先生的目擊事件你就能大獲全勝
The ad isn't the only place Mr. P will show up this Big Game season. Now until Feb. 16, fans can share where they see or how they create Mr. P for a chance to win some crisp-y cash. Whether you see him in the clouds on your daily walk, your favorite house plant, your pet (or even in yourself!), share an image or video of your Mr. P creations or sightings on Instagram or TikTok using #ISeeMrP and #PringlesContest for the chance to win up to $15,000. Visit Pringles.com/ISeeMrP for inspiration and official rules (no purchase necessary)2.
這則廣告不是 P 先生在本屆大賽賽季中唯一會出現的地方。現在，在2月16日之前，粉絲們可以分享他們在哪裏看到或如何創建Mr. P，從而有機會贏取一些可觀的現金。無論你是在日常散步時看到他在雲端，還是你最喜歡的室內植物、你的寵物（甚至在你自己身上！），使用 #ISeeMrP 和 #PringlesContest 在 Instagram 或 TikTok 上分享你的 P 先生創作或目擊事件的圖片或視頻，就有機會贏取高達 15,000 美元的獎勵。訪問 pringles.com/iseemRP 獲取靈感和官方規則（無需購買）2。
To take the Pringles fun up a notch, you can transform yourself and loved ones into Mr. P with Pringles' interactive Mr. P Snap Lens. The lens not only shows Snapchatters what they'd look like with Mr. P's iconic mustache, eyebrows and red bowtie, but even transports them to a rotating collection of various iconic US landmarks and locations – from Big Game host city, Las Vegas, to the Statue of Liberty, and more – truly bringing Mr. P everywhere and anywhere.
拿走 品客薯片 樂趣提升一個檔次，你可以用以下方式將自己和親人變成 P 先生 品客薯片的 互動式 Mr. P Snap 鏡頭。鏡頭不僅向Snapchatters展示了他們戴着P先生的標誌性鬍子、眉毛和紅色領結的樣子，甚至可以將他們帶到輪流收集的各種標誌性美國地標和地點——從大型遊戲的主辦城市拉斯維加斯到自由女神像等等，真正地將P先生帶到任何地方。
Craving more crisps? Visit your local retailer to stock up on your favorite Pringles flavors and bring the iconic Mr. P and a crisp snack to your Big Game watch party. Follow @Pringles and Chris Pratt on your favorite social media platforms to keep up with the latest ahead of the Big Game and tune in to see the ad live on Feb. 11.
想吃更多薯片？前往當地零售商，購買您最喜歡的商品 品客薯片 口味並帶上標誌性的 Mr. P 和 a 脆的 爲您的大型遊戲觀看派對提供零食。關注 @Pringles 然後 克里斯·普拉特 在你最喜歡的社交媒體平台上，在大型遊戲之前了解最新消息，並收看2月11日直播的廣告。
About Kellanova
關於 Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles, Cheez-It, Pop-Tarts, Kellogg's Rice Krispies Treats, RXBAR, Eggo, MorningStar Farms, Special K, Coco Pops, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people.
凱拉諾娃（紐約證券交易所代碼：K）是全球零食、國際麥片和麪條以及北美冷凍食品領域的領導者，其歷史可以追溯到100多年前。由差異化品牌提供支持，包括 品客薯片， Cheez-It， Pop-Tarts，凱洛格的 Rice Krispies Treats， RXBAR， Eggo， 晨星農場， 特別的 K， 可可波普斯以及更多，Kellanova的願景是成爲世界上表現最好的零食主導企業，釋放我們的差異化品牌和充滿激情的員工的全部潛力。
Kellanova is guided by our purpose to create better days and a place at the table for everyone through our trusted food brands. We are advancing sustainable and equitable access to food by addressing the intersection of hunger, sustainability, wellbeing, and equity, diversity & inclusion, with the ambition of creating Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). Visit for more information.
Kellanova以我們的目標爲指導，通過我們值得信賴的食品品牌爲所有人創造更美好的日子和一席之地。我們正在通過解決飢餓、可持續性、福祉以及公平、多元化和包容性的交叉點，推進可持續和公平的食物獲取，目標是到2030年底（以2015年的基準爲基準）爲40億人創造更美好的日子。參觀 了解更多信息。
1Brandwatch Social Listening, September 2022 – September 2023
1Brandwatch 社交聆聽，2022 年 9 月 — 2023 年 9 月
2NO PURCHASE NECESSARY. Contest submission begins 1/16/24 at 8:00:00 AM (ET) and ends 2/16/24 at 11:59:59 PM (ET). Open only to legal U.S. residents residing in the 50 U.S./D.C., 18+. See complete Official Rules at Pringles.com/ISeeMrP for how to enter, additional eligibility restrictions, prize descriptions/restrictions/ARVs and complete details. Void where prohibited. Sponsor: Kellanova, One Kellogg Square, South Tower, Battle Creek, MI 49016.
2無需購買。 競賽提交於 24 年 1 月 16 日上午 8:00:00（美國東部時間）開始，於 24 年 2 月 16 日晚上 11:59:59（美國東部時間）結束。僅向居住在美國/哥倫比亞特區 50、18 歲以上的合法美國居民開放。在以下網址查看完整的官方規則 pringles.com/iseemrp 了解如何參賽、其他資格限制、獎品描述/限制/ARV 和完整詳細信息。在禁止的地方無效。贊助商：凱拉諾娃，凱洛格廣場一號，南塔，密歇根州巴特爾克里克 49016。
2024 Kellanova
2024 凱拉諾娃
SOURCE Kellanova
來源 Kellanova
譯文內容由第三人軟體翻譯。