P&O Cruises Launches New 'Holiday Like Never Before' Campaign
P&O Cruises Launches New 'Holiday Like Never Before' Campaign
P&O Cruises will launch a new creative campaign in preparation for its peak booking period entitled 'Holiday Like Never Before'.
Launching from December 18, 2023, the campaign will highlight unique benefits of a cruise holiday, as well as sharing the precise moment a guest realises why a P&O Cruises holiday is so incredible.
The campaign will be supported by P&O Cruises largest ever investment in media, including an extensive TV, print, audio and digital schedule. It will also be supported with strategic out of home placements, as well as in cinemas, from January 2024.
The first of a series of new TV adverts will premiere on Christmas Day and will then feature across national broadcasting channels. The TV ad features a wide range of guests enjoying their holiday in the Caribbean and on board P&O Cruises newest ship, Arvia. It was filmed in 'bullet time', a disruptive filming technique using sophisticated time-slice camera technology which captures guests caught in a specific moment in time, moving seamlessly from shore to ship in one single shot.
P&O Cruises VP brand, marketing and sales, Robert Scott said: 'We wanted our latest campaign to reach beyond the cruise category and really stand out from the travel pack, both in content and execution.
"The unique experiences you can only have on a P&O Cruises holiday are central to the Holiday Like Never Before campaign and we're so excited to share these with an audience who may never have thought about travelling on a ship before."
For more information or to book, call P&O Cruises on 03453 555 111, visit www.pocruises.com or visit a travel agent.
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About P&O Cruises
P&O Cruises is Britain's favourite cruise line, welcoming guests to experience holidays with a blend of discovery, choice, relaxation and exceptional service catered towards British tastes. Each of the seven ships has its own appeal from family friendly or exclusively for adults. With over 200 destinations worldwide, P&O Cruises itineraries are carefully curated to inspire discovery and are varied to suit newcomers and experienced guests alike.
Arvia joined the P&O Cruises fleet in December 2022 as the second LNG-powered, Excel-class ship embodying the newest trends in travel, dining and entertainment. Arvia offers a Caribbean/winter season of fly-cruise holidays from homeport Barbados and Mediterranean holidays from Southampton during the summer.
P&O Cruises works with the best of the best including Gary Barlow who is music director of The 710 Club on Arvia and Iona and has delivered a number of unique musical moments on board. Crafted to Gary's creative vision, The 710 Club showcases an eclectic range of performances and offers an opportunity for up-and-coming musicians to get their break. Gary also joins guests for exclusive performances on Arvia and Iona holidays. Multi award-winning performer Nicole Scherzinger will be the creative force behind contemporary and breath-taking late night shows to be performed in SkyDome on board Iona and Arvia and P&O Cruises Food Heroes include chefs Marco Pierre White, Jose Pizarro, Shivi Ramoutar and Kjartan Skjelde who has created Norwegian speciality dishes, as well as award-winning drinks expert Olly Smith.
Recent awards for P&O Cruises include:
British Travel Awards Winner 21/22 – Best Cruise Line for Family Holidays.
Cruise Critic Editors' Picks Awards Winner 2022 – Best for Families.
The company is part of Carnival Corporation & PLC (NYSE/LSE: CCL; NYSE:CUK).
For further press information please contact:
Michele Andjel, michele.andjel@carnivalukgroup.com - 07730 732 072
Jenny Hadley, jenny.hadley@pocruises.com - 07825 120 088
P&O Cruises將推出一項名爲 “前所未有的假期” 的新創意活動，爲預訂高峰期做準備。
該活動將於2023年12月18日啓動，將重點介紹郵輪度假的獨特好處，並分享客人意識到P&O Cruises假期爲何如此不可思議的確切時刻。
該活動將得到P&O Cruises有史以來最大的媒體投資的支持，包括大量的電視、印刷、音頻和數字節目表。從2024年1月起，還將通過戰略性的戶外安置和電影院來爲其提供支持。
一系列新的電視廣告中的第一則將在聖誕節那天首播，然後將在全國廣播頻道播出。電視廣告中，有各種各樣的客人在加勒比海享受假期，並登上P&O Cruises的最新船隻Arvia。它是在 “子彈時間” 中拍攝的，這是一種顛覆性的拍攝技術，使用先進的時間片攝像技術，可以捕捉到特定時刻的客人，通過一個鏡頭在岸邊無縫移動到另一艘船。
P&O Cruises品牌、營銷和銷售副總裁Robert Scott說：“我們希望我們的最新活動能夠超越郵輪類別，在內容和執行方面真正從旅行中脫穎而出。
“只有在 P&O Cruises 度假中才能獲得的獨特體驗是 Holiday Like Never Before 活動的核心，我們很高興能與以前可能從未考慮過乘船旅行的觀衆分享這些體驗。”
欲了解更多信息或進行預訂，請致電 03453 555 111 致電 P&O Cruises、訪問 www.pocruises.com 或訪問旅行社。
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關於 P&O Cruises
P&O Cruises是英國最受歡迎的郵輪公司，歡迎客人前來體驗假期，這裏融合了探索、選擇、放鬆和滿足英國口味的卓越服務。這七艘船中的每艘都有自己的吸引力，比如家庭友好型或僅供成人使用。P&O Cruises在全球擁有超過200個目的地，精心策劃的行程以激發探索靈感，並且行程多種多樣，既適合新來者，也適合有經驗的客人。
Arvia 於 2022 年 12 月加入 P&O Cruises 船隊，成爲第二艘由液化天然氣驅動的 Excel 級船隻，體現了旅行、餐飲和娛樂領域的最新趨勢。Arvia提供從母港巴巴多斯出發的加勒比/冬季飛船假期，夏季則提供從南安普敦出發的地中海假期。
P&O Cruises與包括Arvia和Iona上710 Club的音樂總監加里·巴洛在內的精英合作，在船上演唱了許多獨特的音樂時刻。按照 Gary 的創作願景精心打造，710 Club 展示了一系列不拘一格的表演，爲有前途的音樂家提供了休息的機會。Gary還與嘉賓一起參加Arvia和Iona假期的獨家表演。屢獲殊榮的表演者妮可·舒可辛格將成爲當代和令人歎爲觀止的深夜節目背後的創作力量，這些節目將在SkyDome的愛奧娜和Arvia上演，而P&O Cruises的美食英雄包括創作挪威特色菜餚的主廚馬可·皮埃爾·懷特、何塞·皮薩羅、希維·拉穆塔爾和克亞爾坦·斯凱爾德，以及屢獲殊榮的飲料專家奧利·史密斯。
P&O Cruises 最近獲得的獎項包括：
21/22 英國旅遊獎得主 — 家庭度假最佳郵輪公司。
2022 年郵輪評論家編輯精選獎得主 — 最適合家庭。
該公司是嘉年華公司和PLC（紐約證券交易所/倫敦證券交易所代碼：CCL；紐約證券交易所代碼：CUK）的一部分。
欲了解更多新聞信息，請聯繫：
米歇爾·安傑爾， michele.andjel@carnivalukgroup.com -07730 732 072
珍妮·哈德利， jenny.hadley@pocruises.com -07825 120 088
譯文內容由第三人軟體翻譯。