Neonode Launches Sharpened Strategy With Full Focus On Its Licensing Business
Neonode Launches Sharpened Strategy With Full Focus On Its Licensing Business
Neonode Inc. (NASDAQ:NEON) today announces a new, sharpened strategy with full focus on its licensing business. Consequently, Neonode will phase out its Touch Sensor Module ("TSM") product business through licensing of the TSM technology to strategic partners or outsourcing.
Neonode Inc.（納斯達克股票代碼：NEON）今天宣佈了一項新的強化戰略，將重點完全放在許可業務上。因此，Neonode將通過向戰略合作伙伴許可TSM技術或外包來逐步淘汰其觸摸傳感器模塊（“TSM”）產品業務。
Neonode has been successful in licensing technology historically and the management team sees the largest potential for future growth and profitability in this area. The focus will be on licensing of the advanced MultiSensing platform for driver and in-cabin monitoring and the proven optical sensing technology zForce, including the above-mentioned TSM technology, which supports touch, gesture sensing, as well as object detection features. The recent business win with a leading commercial vehicle manufacturer to supply driver and in-cabin monitoring software to this manufacturer's global range of vehicles, as announced on December 6, demonstrates the competitiveness of MultiSensing and has accelerated Neonode's strategy shift.
歷史上，Neonode在技術許可方面一直取得成功，管理團隊認爲該領域未來增長和盈利潛力最大。重點將放在用於駕駛員和艙內監控的先進MultiSensing平台以及久經考驗的光學傳感技術zForce的許可上，包括上述支持觸摸、手勢感應和物體檢測功能的TSM技術。12月6日宣佈，一家領先的商用車製造商爲該製造商的全球系列車輛提供駕駛員和艙內監控軟件，最近取得了業務勝利，這表明了MultiSensing的競爭力，並加速了Neonode的戰略轉變。
Neonode will focus all its efforts and resources on licensing by reallocating marketing, sales, and engineering resources from the product team to the licensing team and by external recruitments. The new strategy will lead to some reductions in the workforce, which mainly will affect consultants and personnel in Sweden and involves customary union negotiations.
Neonode 將通過將營銷、銷售和工程資源從產品團隊重新分配給許可團隊以及外部招聘，將其所有精力和資源集中在許可上。新戰略將導致部分裁員，這將主要影響瑞典的顧問和人員，並涉及傳統工會談判。
"We will now put full focus on our licensing business and allow customers to license our unique and advanced TSM technology to create bespoke products and solutions that bring value to end customers. Our product business did not reach our business goals, but feedback on the products and prototypes that we and our partners have developed using our TSMs has been very positive and shows that our technology is relevant and has a large intrinsic value. We therefore see great potential in licensing this technology to existing and new customers in the years to come," states Dr. Urban Forssell, CEO of Neonode.
“我們現在將全神貫注於我們的許可業務，並允許客戶許可我們獨特而先進的TSM技術，以創建爲終端客戶帶來價值的定製產品和解決方案。我們的產品業務沒有達到我們的業務目標，但是對我們和合作夥伴使用我們的 TSM 開發的產品和原型的反饋非常積極，表明我們的技術是相關的，具有很大的內在價值。因此，我們認爲未來幾年將這項技術許可給現有和新客戶的巨大潛力。” Neonode首席執行官Urban Forssell博士說。
"Through the realignment of our strategy that we are now announcing we will concentrate our resources on licensing. We believe this will unleash the full potential of Neonode and increase the impact of our innovative solutions in line with our vision to transform the way humas and machines interact," concluded Dr. Forssell.
“通過調整我們現在宣佈的戰略，我們將把資源集中在許可上。我們相信，這將釋放Neonode的全部潛力，並增加我們創新解決方案的影響力，這符合我們改變人與機器互動方式的願景。” Forssell博士總結道。
譯文內容由第三人軟體翻譯。