Gelonghui, November 14 | According to a report issued by Bank International, during the 2023 Double Eleven event, estimate the GMV growth rate and maintain industry preferences: Pinduoduo > Ali > JD. Among them, JD's rating is “neutral,” while the other ratings are “buy.” According to BoBC International, judging from Double Eleven data, the performance of Taotian's platform was superior to its expectations. The number of users, sinking markets, and 88VIP membership transactions all prove that Taotian platform user activity and the willingness of new and old users to place orders and repurchase will benefit the advertising intentions of Taotian platform merchants. The GMV growth rate of Alibaba is expected to exceed 5% in the fourth quarter. The full launch of new advertising products on Double Eleven will also drive the CMR growth rate to 8-10%. Compared with VisibleAlpha's unanimously anticipated 8% growth rate, there is some room for increase. The bank expects that JD is currently still expanding among merchants, and that GMV on the platform is still limited in the early stages. The GMV/1P growth rate is expected to be 6%/-1% in the fourth quarter (VA forecast: 5%/0%). Pinduoduo's GMV growth rate accelerated in the fourth quarter (estimated 30% +, VA expected 24%), and it is expected that the business will maintain a steady growth trend and continue to release profits.
大行评级|交银国际:淘天平台双十一数据优于预期 予阿里“买入”评级
Bank Ratings|Bank International: Taotian Platform's Double Eleven Data Outperforms Expectations for Ali's “Buying” Rating
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