Bonia Strengthens Brand Identity in Face of Uncertainty - AHIB
Bonia Strengthens Brand Identity in Face of Uncertainty - AHIB
Bonia Corp Bhd's active marketing campaigns were expected to improve brand awareness and strengthen its market position in the fast-moving fashion industry, according to a local research house.
當地一家研究機構稱，預計Bonia Corp Bhd的積極營銷活動將提高品牌知名度並鞏固其在快速發展的時裝行業中的市場地位。
In a report released today (Nov 6), Affin Hwang Investment Bank Bhd (AHIB) said Bonia's affordable luxury positioning acts as a shield against the luxury goods tax.
在今天（11月6日）發佈的一份報告中，Affin Hwang Investment Bank Bank Bhd（AHIB）表示，Bonia的平價奢侈品定位是抵禦奢侈品稅的盾牌。
It has reiterated its "Hold" call with an unchanged 52-week target price of RM1.88. The counter ended Friday's trading at RM1.81.
它重申了 “持有” 看漲期權，52周目標價保持不變，爲1.88令吉。該櫃台於週五以1.81令吉收盤。
"We believe the active brand enhancement activities will continue to improve Bonia's brand identity and strengthen its market position in the fast-moving fashion industry," it said.
它說：“我們相信，積極的品牌提升活動將繼續改善Bonia的品牌形象，鞏固其在快速發展的時尚行業中的市場地位。”
It said the collaboration with Barbie in September 2023 serves as a stepping stone for Bonia to introduce its ready-to-wear line to the public, capitalising on the timeless appeal of Barbie and aligning the brand with contemporary fashion trends.
它說，2023年9月與芭比娃娃的合作是Bonia向公衆介紹其成衣系列的墊腳石，利用芭比娃娃的永恒魅力，使該品牌與當代時尚潮流保持一致。
Furthermore, it said Bonia strategically engaged a member of Twice, a renowned K-pop group, as its brand ambassador, beginning in January 2024.
此外，它表示，從2024年1月開始，Bonia戰略性地聘請了著名的K-pop樂隊Twice的一名成員作爲其品牌大使。
"The collaboration with the Twice member is expected to strengthen Bonia's brand presence and market relevance, given Twice's status as an internationally recognised K-pop group, in our view," it said.
它說：“在我們看來，鑑於Twice作爲國際認可的K-pop樂隊的地位，與Twice成員的合作有望加強Bonia的品牌影響力和市場相關性。”
On the Bonia new luxury tax effective May 2024, the report noted there was still uncertainty on the implication of such a luxury goods tax on Bonia especially if the tax is broadened to encompass bags and wallets, which contribute to about 80% of Bonia's total revenue.
關於2024年5月生效的博尼亞新奢侈品稅，報告指出，這種奢侈品稅對博尼亞的影響仍存在不確定性，特別是如果該稅擴大到包括包袋和錢包，這兩者約佔博尼亞總收入的80％。
The Malaysian government plans to implement a high-value goods tax (also known as a luxury goods tax) ranging from 5% to 10% on high-valued items, starting from 1 May 2024.
馬來西亞政府計劃從2024年5月1日起，對高價值物品徵收5％至10％的高價值商品稅（也稱爲奢侈品稅）。
Under an optimistic scenario, it said Bonia's positioning in the affordable luxury segment may yet result in its exemption from the luxury goods tax. - TMR
該公司表示，在樂觀的前景下，Bonia在平價奢侈品領域的定位可能還會使其免徵奢侈品稅。-TMR
譯文內容由第三人軟體翻譯。