German automobile manufacturer Porsche AG (OTC:POAHY) and tech giant Google (NASDAQ:GOOGL) (NASDAQ:GOOG) have revealed plans to deepen their partnership. This collaboration aims to integrate Google's digital services more extensively into future Porsche vehicles.
What Happened: According to a Tuesday announcement by Porsche AG, the joint effort will focus on enabling Google services for navigation, speech recognition, and access to its app ecosystem in upcoming Porsche models. The production phase for these enhanced vehicles is set to begin midway through this decade.
The proposed new Google ecosystem will incorporate Google Maps, Google Assistant, and a wide range of apps from the Google Play Store. Porsche customers will continue to enjoy the familiar user interface of the Porsche Communication Management (PCM) system, which will constantly receive online updates to ensure its relevance and functionality.
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Oliver Blume, Chairman of the Executive Board of Porsche AG, stated that the objective was to create a seamless digital experience for their customers, in addition to delivering superior design and high performance.
Hiroshi Lockheimer, SVP of Platforms and Ecosystems at Google, expressed enthusiasm over the collaboration, stating that drivers would gain access to the latest Google technologies coupled with Porsche's distinguished design and brand.
Why It Matters: This announcement comes as another step in Porsche's digital transformation journey. As reported by The Verge, Porsche had contemplated adopting Google's software for its in-car infotainment system, amid ongoing software issues at its parent company, Volkswagen.
Despite the challenges presented by the COVID-19 pandemic, Porsche managed to maintain robust business figures for Q3 2023, delivering 242,722 vehicles to customers in the first three quarters of the year.
德国汽车制造商 保时捷股份公司 (场外交易代码:POAHY)和科技巨头 谷歌 纳斯达克股票代码:GOOGL)(纳斯达克股票代码:GOOG)透露了深化合作伙伴关系的计划。此次合作旨在将谷歌的数字服务更广泛地整合到未来的保时捷汽车中。
发生了什么: 根据保时捷股份公司周二的公告,这项联合努力将侧重于在即将推出的保时捷车型中为谷歌提供导航、语音识别和访问其应用程序生态系统的服务。这些增强型车辆的生产阶段将在本十年中期开始。
拟议的新谷歌生态系统将整合谷歌地图、谷歌助手和谷歌Play商店中的各种应用程序。保时捷客户将继续享受保时捷通讯管理 (PCM) 系统熟悉的用户界面,该系统将不断收到在线更新,以确保其相关性和功能。
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奥利弗·布鲁姆, 保时捷股份公司执行董事会主席表示,目标是在提供卓越的设计和高性能的同时,为客户创造无缝的数字体验。
Hiroshi Lockheimer 谷歌平台和生态系统高级副总裁对合作表示热情,他表示,驾驶员将获得最新的谷歌技术以及保时捷的杰出设计和品牌。
为什么重要: 这一宣布是保时捷数字化转型之旅中的又一步。据The Verge报道,保时捷曾考虑在其母公司大众汽车的软件问题持续存在的情况下,在其车载信息娱乐系统中采用谷歌的软件。
尽管 COVID-19 疫情带来了挑战,但保时捷还是设法在 2023 年第三季度保持了强劲的业务数据,在今年前三个季度向客户交付了 242,722 辆汽车。