CAROL STREAM, IL / ACCESSWIRE / October 30, 2023 / The Fresh Factory B.C. Ltd. (TSXV:FRSH)(FRA:Q4Z) ("The Fresh Factory" or the "Company"), a mission-driven company for fresh, clean-label, and better-for-you food and beverage brands, is pleased to announce expanded capacity at its bar production facility, paving the way for substantial expansion in the growing market for refrigerated snack bars.

The Fresh Factory's commitment to excellence and innovation has led to a strategic investment aimed at meeting the surging demand for refrigerated snack bars. The Company has recently upgraded its infrastructure, including the installation of a state-of-the-art high-volume rack oven and an upgrade of its flow wrapper and cutting knife. These enhancements are expected to increase production capabilities, enabling the Company to produce significantly more snack bars on an annual basis.

The Company has secured a new multi-year agreement that guarantees a steady volume of production. This agreement underscores the Company's commitment to delivering exceptional products to its customers while further solidifying its role as a trusted partner in the industry.

"With our expanded production capacity in place, The Fresh Factory is well positioned to become a leading manufacturer of refrigerated snack bars," said Bill Besenhofer, Chief Executive Officer and Co-founder at The Fresh Factory. "We completed these upgrades to satisfy the ever-increasing demand for this product line."

As consumers seek healthier, on-the-go snack options, The Fresh Factory is ideally situated to deliver substantial volumes of refrigerated bars. These strategic investments are the latest realization of the Company's overall market diversification strategy. Having established itself as a leader in the multi-serve dip category, The Fresh Factory is now primed to lead in the rapidly expanding portion-controlled and fresh-snacking market, aligning with evolving consumer preferences.

For more information about The Fresh Factory and its expanded capabilities, please visit

About The Fresh Factory B.C. Ltd.

The Fresh Factory is a vertically integrated company focused on accelerating the growth of the fresh, clean-label, plant-based food and beverage brands of tomorrow. The Fresh Factory owns or partners with emerging brands in the plant-based space to develop, manufacture, and sell products made from fresh produce and recognizable ingredients. It operates from its centrally located manufacturing facility near Chicago, serving customers across the United States. As a public-benefits corporation, The Fresh Factory is ESG-focused, driven to make a lighter, greener impact on the environment and a stronger, positive impact on local communities and the food system as a whole. Learn more about The Fresh Factory at and find The Fresh Factory on social media at Instagram, Twitter, and LinkedIn. To receive news and updates about The Fresh Factory, visit their website at .

Contacts

Bill Besenhofer
CEO and Co-founder
1-877-495-1638
info@thefreshfactory.co

Alyssa Barry
Media and Investor Relations
1-877-495-1638
healthyinvestors@thefreshfactory.co

Forward-Looking Statements

This news release contains "forward-looking statements" or "forward-looking information" (collectively referred to hereafter as "forward-looking statements") within the meaning of applicable Canadian securities legislation. All statements that address activities, events, or developments that the Company expects or anticipates will, or may, occur in the future, including, but not limited to, statements about future events or future performance, including the Company's increased manufacturing capabilities and projected sales. In some cases, forward-looking statements are preceded by, followed by, or include words such as "may", "will," "would", "could", "should", "believes", "estimates", "projects", "potential", "expects", "plans", "intends", "proposes", "anticipates", "targeted", "continues", "forecasts", "designed", "goal", "anticipate" or the negative of those words or other similar or comparable words. Although the management of the Company believes that the assumptions made and the expectations represented by such statements are reasonable, there can be no assurance that a forward-looking statement herein will prove to be accurate. Forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance, or achievements of the Company to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. Although management of the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated, or intended. Risks and uncertainties applicable to the Company, as well as trends identified by the Company affecting its industry, can be found in the final long-form prospectus of the Company dated November 10, 2021, and the Company's continuous disclosure record available on SEDAR+ at . Such cautionary statements qualify all forward-looking statements made in this news release. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by applicable law.

Neither the TSX Venture Exchange ("TSXV") nor its regulation services provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy of this release. No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.

SOURCE: The Fresh Factory B.C. Ltd.