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Japan's Top-Selling EV Not A Tesla, But A $13K Kei Car Co-Developed By Nissan And Mitsubishi

Japan's Top-Selling EV Not A Tesla, But A $13K Kei Car Co-Developed By Nissan And Mitsubishi

日本最畅销的电动汽车不是特斯拉,而是日产和三菱共同开发的价值1.3万美元的Kei汽车
Benzinga ·  2023/10/25 17:36

Contrary to the global trend, the top-selling electric vehicle (EV) in Japan is not a Tesla, but a much more modest option – the Sakura, a kei (Japanese for "light") car co-developed by Nissan Motor Co. (OTC:NSANY) and Mitsubishi Motors Corp. (OTC:MMTOF).

与全球趋势相反,日本最畅销的电动汽车(EV)不是特斯拉,而是更为普通的选择——Sakura, kei (日语意为 “轻型”)由共同开发的汽车 日产汽车公司 (场外交易代码:NSANY)和 三菱汽车株式会社 (场外交易代码:MMTOF)。

According to a Bloomberg report, the Sakura, introduced last year, is the best-selling EV in Japan this year. This small, boxy, light vehicle is ideally suited to Japan's narrow roads and everyday commuting needs, said Keiko Kondo, Nissan's chief marketing manager for Sakura's domestic business.

据彭博社报道,去年推出的Sakura是今年日本最畅销的电动汽车。说,这种小型方形轻型车辆非常适合日本狭窄的道路和日常通勤需求 近藤惠子, 日产负责Sakura国内业务的首席营销经理。

The Sakura and its Mitsubishi counterpart, the eK X, account for nearly half of all EV sales in Japan this year. Despite the overall subdued EV market in Japan, these models have found favor with consumers for their affordability and practicality, particularly among those living outside major cities where public transportation is sparse.

樱花和它的 三菱 同类车型eK X占今年日本所有电动汽车销量的近一半。尽管日本的电动汽车市场总体疲软,但这些车型因其可负担性和实用性而受到消费者的青睐,尤其是在生活在公共交通稀少的大城市以外的人群中。

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With a price tag of around 2 million Yen ($13,300) including government subsidies, these kei cars are making EVs accessible to all, according to Kondo. Furthermore, the decline in the number of gas stations in suburbs and rural areas is contributing to the spread of EVs, as they can be easily charged at home.

包括政府补贴在内的价格约为200万日元(合13,300美元), kei 近藤说,汽车正在让所有人都能使用电动汽车。此外,郊区和农村地区加油站数量的减少助长了电动汽车的普及,因为它们可以在家中轻松充电。

However, success in Japan doesn't translate into overseas sales due to stricter collision standards and regulations in other countries. Still, Nissan plans to launch 19 EV models by 2030 and continue leading Japan's EV industry.

但是,由于其他国家更严格的碰撞标准和法规,在日本的成功并不能转化为海外销售。尽管如此,日产仍计划到2030年推出19款电动汽车车型,并继续引领日本的电动汽车行业。

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Photo Courtesy: buffaloboy on Shutterstock.com

照片提供:Shutterstock.com 上的 buffaloboy


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