Catcha Digital Bhd's subsidiary, iMedia Asia Sdn Bhd, is set to acquire a 49% equity interest in Ittify Sdn Bhd for RM3.43 million and a 30% equity interest in Headline Media Sdn Bhd for RM1.24 million, with an option to acquire an additional 50% equity interest in Headline Media within 36 months.

Ittify is an influencer platform in Malaysia, while Headline Media operates the rapidly growing English language website WeirdKaya, as well as emerging Chinese and Malay language sites.

Catcha Digital expects these acquisitions to boost its earnings and enhance its position in the digital market, aligning with its mission to become a leading digital group in Southeast Asia.

Catcha Digital's share price declined by half a sen or 0.98% to reach 50.5 sen today, resulting in the company's market capitalisation standing at RM178 million.