CENTR Enhanced Selling Network Growing Rapidly
CENTR Enhanced Selling Network Growing Rapidly
Vancouver, British Columbia--(Newsfile Corp. - September 14, 2023) - CENTR Brands Corp. (CSE: CNTR) (FSE: 303) (OTCQB: CNTRF) ("CENTR" or the "Company"), a pioneering force in the functional wellness beverage industry, is thrilled to provide an update regarding the growth achieved by the Company's distributor network in the first six months since launching CENTR Enhanced. Thanks to the efforts of the Company's selling network, including KeHE Distributors, CENTR has witnessed increased selling turnover and above-average sales velocities within both existing and new accounts. The Company believes the strong retail growth of CENTR Enhanced can be attributed to CENTR's expanding strategic distribution matrix. In just a short period of time, CENTR has expanded its distributor network by over 800% and is continually working to onboard additional distributors in key markets. In California alone, the Company has more than eight distributors driving the expansion of CENTR Enhanced, which now reaches over 10,000 points of distribution. These existing distributors serve more than 5,000 retail accounts. While CENTR's growth in California has been accelerating, the Company is also pleased to announce significant advancements in sales in the mid-western United States. CENTR has established partnerships with leading distributors and retailers in this region, including Spartan Nash and S. Abraham and Sons, Inc. These partnerships offer CENTR valuable connectivity and distribution channels to thousands of retailers across the Midwest. These retailers are enthusiastic about introducing functional beverage brands like CENTR.
溫哥華，不列顛哥倫比亞省-(Newsfile Corp.-2023年9月14日)-Centr Brands Corp.(CSE：CNTR)(FSE：303)(OTCQB：CNTRF)(“中心“或”公司“)，功能保健飲料行業的先鋒力量，非常高興地提供了自推出Centr Enhance以來，公司經銷商網路在前六個月實現增長的最新情況。由於包括科赫經銷商在內的公司銷售網絡的努力，CENTR在現有客戶和新客戶中的銷售營業額和高於平均水準的銷售速度都有所增加。本公司相信CENTR Enhanced零售業務的強勁增長可歸功於CENTR不斷擴大的戰略分銷矩陣。在很短的時間內，CENTR已經將其經銷商網路擴大了800%以上，並繼續努力在關鍵市場增加更多的經銷商。僅在加利福尼亞州，該公司就擁有8家以上的分銷商，推動CENTR ENHANCED的擴張，目前已達到10,000多個經銷點。這些現有的分銷商為5000多個零售客戶提供服務。雖然Centr在加利福尼亞州的增長一直在加速，但該公司也高興地宣佈，在美國中西部的銷售取得了重大進展。CENTR已經與該地區領先的分銷商和零售商建立了合作夥伴關係，包括斯巴達·納什和S.Abraham and Sons，Inc.這些合作夥伴關係為CENTR向中西部數千家零售商提供了寶貴的連接和分銷渠道。這些零售商熱衷於推出像CENTR這樣的功能飲料品牌。
"We are thrilled by the excitement we are receiving from both national and leading regional distributors to bring on CENTR Enhanced nootropic and adaptogenic sparkling waters into their portfolio of healthy and functional beverages," said Company CEO Arjan Chima. "From smaller regional independent grocers to mid-sized and large-scale national chains, we are continuing to see retailers expand their shelf space for these functional beverages," continued Mr. Chima.
該公司首席執行官阿揚·奇馬表示：“我們從全國和地區領先的分銷商那裡得到的興奮之情令我們興奮不已，他們將CENTR增強型滋養和適應起泡水引入他們的健康和功能飲料產品組合。”“從規模較小的地區性獨立雜貨商到中型和大型全國性連鎖店，我們繼續看到零售商為這些功能飲料擴大貨架空間，”奇瑪先生繼續說道。
"Increasingly, category managers for more traditional conventional chains are beginning to invite CENTR to participate in new item cut ins, outside of their planned resets and category reviews," said CENTR's head of sales Josh Rosinsky. Mr. Rosinsky indicates that "many of these buyers had the opportunity to discover and taste CENTR Enhanced at recent key annual functional beverage conferences (such as Natural Products Expo West), which prompted their engagement with CENTR to enter their channels on an accelerated basis. We are expecting similar success as we showcase CENTR Enhanced at Natural Products Expo East's Harvest Festival later this month." As a brand committed to promoting holistic well-being, CENTR will be showcasing its groundbreaking range of functional wellness beverages, providing attendees with an exclusive opportunity to experience the future of wellness firsthand.
Centr的銷售主管喬希·羅辛斯基表示：“越來越多的傳統連鎖店的品類經理開始邀請Centr參與新的商品切入，而不是計劃中的重置和品類審查。”羅辛斯基先生表示：“這些買家中的許多人都有機會在最近的重要年度功能飲料會議(如西部天然產品博覽會)上發現和品嘗到了CERT Enhated，這促使他們與CERT加速進入他們的渠道。我們期待著在本月晚些時候的東部天然產品博覽豐收節上展示CERT Enhated時，也能取得類似的成功。”作為一個致力於促進整體健康的品牌，CENTR將展示其開創性的功能健康飲料系列，為與會者提供親身體驗健康未來的獨家機會。
As the Company closes out its current year and heads into 2024, CENTR is anticipating its retail account base to grow significantly as the Company executes a packed calendar for major grocery chain category reviews and resets. Notably, CENTR's docket of major chain category reviews over the coming year represents 22,000 additional retail accounts. The Company believes recent success being brought into mid-sized chain additions such as 11 Lassens high-end natural foods grocery stores in California foreshadows a high success rate for CENTR Enhanced as the Company executes on its plan.
隨著公司結束本年度並進入2024年，CENTR預計其零售客戶基礎將大幅增長，因為公司將執行一份緊湊的日曆，對主要雜貨連鎖店類別進行審查和重置。值得注意的是，Centr在未來一年對主要連鎖店類別的審查記錄代表著額外的2.2萬個零售賬戶。該公司認為，最近在中型連鎖店(如加州的11家拉森高端天然食品雜貨店)中取得的成功預示著，隨著公司執行其計劃，CENTR將獲得更高的成功率。
The Company believes CENTR's continued distributor growth and advancement into major chains throughout the upcoming category review cycles will correspond to the most significant increase in distribution, geographic coverage, and total retail accounts since the Company's inception.
該公司相信，在即將到來的品類審查週期中，CENTR分銷商的持續增長和向主要連鎖店的發展將與該公司成立以來在分銷、地理覆蓋和零售總賬戶方面的最顯著增長相對應。
About CENTR Brands Corp.
CENTR Brands Corp. is one of North America's leading functional wellness beverage companies dedicated to promoting holistic well-being. With a commitment to providing high-quality products and exceptional customer experiences, CENTR offers a range of functional wellness beverages that support individuals in their pursuit of balanced and healthy lifestyles. By leveraging innovative technology and embracing consumer-centric strategies, CENTR empowers customers to prioritize their well-being and discover the benefits of wellness beverages.
關於Centr Brands Corp.
Centr Brands Corp.是北美領先的功能保健飲料公司之一，致力於促進整體福祉。CENTR致力於提供高質量的產品和卓越的客戶體驗，提供一系列功能性健康飲料，支持個人追求平衡和健康的生活方式。通過利用創新技術和擁抱以消費者為中心的戰略，CENTR使客戶能夠優先考慮他們的福祉，併發現健康飲料的好處。
The Company produces CENTR CBD, a family of sparkling, low calorie CBD beverages; CENTR Instant, a family of on-the-go, adaptogen-based CBD powders; and CENTR Enhanced, a family of refreshing, ZERO calorie, non-CBD, nootropic and adaptogen sparkling waters incorporating a variety of science-backed ingredients.
該公司生產Centr CBD，這是一個含氣、低卡路里CBD飲料系列；Centr Instant，一個在路上的、基於適應基因的CBD粉末系列；以及Centr Enhanced，一個清爽、零卡路里、非CBD、嗜性和適應基因起泡水系列，融合了各種科學支持的成分。
The Company's ethos revolves around functional efficacy, exceptional flavor, and a visual design that resonates with consumers seeking a well-rounded approach to wellness.
該公司的精神圍繞著功能功效、特殊的味道和視覺設計，以引起尋求全面健康方法的消費者的共鳴。
For more information on CENTR Brands visit or contact us at media@findyourcentr.com. Be sure to follow us on social media @findyourcentr. Consumers that do not yet have a local CENTR Brands retailer can visit our online store at: . The CENTR Brands app is now available for download on either the App store or Google Play store.
欲瞭解有關Centr Brands的更多資訊，請訪問或發送電子郵件至media@findyourcent.com與我們聯繫。一定要在社交媒體@findyourcentr上關注我們。還沒有當地Centr Brands零售商的消費者可以訪問我們的在線商店：。Centr Brands應用程式現在可以在App Store或Google Play商店下載。
On behalf of the Board,
我謹代表董事會，
CENTR BRANDS CORP.
/s/ Arjan Chima
Arjan Chima, Chief Executive Officer
Centr Brands Corp.
/s/Arjan Chima
首席執行官Arjan Chima
Forward-Looking Information
This press release may contain "Forward-Looking Statements" within the meaning of applicable Canadian securities laws. Forward-looking statements are not comprised of historical facts. Forward-looking statements include estimates and statements that describe the Company's future plans, objectives or goals, including words to the effect that the Company or management expects a stated condition or result to occur. Forward-looking statements may be identified by such terms as "believes", "anticipates", "expects", "estimates", "may", "could", "would", "will", or "plan". Since forward-looking statements are based on assumptions and address future events and conditions, by their very nature they involve inherent risks and uncertainties. Although these statements are based on information currently available to the Company, the Company provides no assurance that actual results will meet management's expectations. Risks, uncertainties and other factors involved with forward-looking information could cause actual events, results, performance, prospects and opportunities to differ materially from those expressed or implied by such forward-looking information. Forward-looking information in this news release includes, but is not limited to, the Company's intentions regarding its objectives, goals or future plans and statements, the value proposition the Company offers to consumers, the Company's ability to capitalize on global health & wellness trends, its ability to grow revenue opportunities and improve returns to its shareholders, the Company's positioning in the emerging health beverage market and the Company's ability to drive sustainable, industry-leading growth. Many factors, both known and unknown, could cause results, performance or achievements to be materially different from the results, performance or achievements that are or may be expressed or implied by such forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements or information to reflect changes in assumptions or changes in circumstances or any other events affecting such statements and information other than as required by applicable laws, rules and regulations.
前瞻性資訊
本新聞稿可能包含適用於加拿大證券法的“前瞻性陳述”。前瞻性陳述不包含歷史事實。前瞻性陳述包括描述公司未來計劃、目標或目標的估計和陳述，包括公司或管理層預期將出現的情況或結果的表述。前瞻性陳述可以用“相信”、“預期”、“預期”、“估計”、“可能”、“將”或“計劃”等術語來識別。由於前瞻性陳述以假設為基礎，涉及未來的事件和情況，因此它們本身就具有內在的風險和不確定性。雖然這些陳述是基於公司目前掌握的資訊，但公司不能保證實際結果將符合管理層的期望。前瞻性資訊涉及的風險、不確定性和其他因素可能導致實際事件、結果、業績、前景和機會與此類前瞻性資訊明示或暗示的情況大不相同。本新聞稿中的前瞻性資訊包括但不限於，公司對其目標、目標或未來計劃和聲明的意圖，公司向消費者提供的價值主張，公司利用全球健康和健康趨勢的能力，增加收入機會和提高股東回報的能力，公司在新興健康飲料市場的定位，以及公司推動可持續的、行業領先的增長的能力。許多已知和未知的因素可能導致結果、業績或成就與此類前瞻性陳述明示或暗示的結果、業績或成就大相徑庭。除適用法律、規則和法規要求外，公司不打算也不承擔任何義務更新這些前瞻性陳述或資訊，以反映假設的變化或環境的變化或任何其他影響此類陳述和資訊的事件。
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