DJ Zynga Stock Rises After Stephens Upgrade -- MarketWatch
Shares of Zynga Inc. (ZNGA) are up 2.5% in Thursday morning trading after Stephens analyst Jeff Cohen upgraded the stock to overweight from equal-weight. "Zynga continues to have the strongest advertising platform in mobile gaming," Cohen wrote, and the company is debuting new advertising formats that he said carry higher prices. He argued that the company has a strong slate of upcoming titles for the next few years, with a mix of owned franchises and outside brands. "Of the new titles, we are most confident in the potential for FarmVille (due to its historic success on Facebook) and Puzzle Combat/Merge (because of the success that Small Giant and Gram have had with their past games)," he wrote. Cantwell raised his price target on the stock to $8.25 from $6.50. Zynga shares have risen 61% so far this year, as the S&P 500 has gained 11%.
-Emily Bary
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May 30, 2019 09:41 ET (13:41 GMT)
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斯蒂芬斯升級後DJ Zynga股價上漲-MarketWatch
Zynga公司股票在斯蒂芬斯公司(Stephens)分析師傑夫·科恩(JeffCohen)將該股評級從等重上調至增持後，社交遊戲公司(ZNGA)週四早盤上漲2.5%。科恩寫道：“Zynga繼續擁有手機遊戲中最強大的廣告平台。”他説，Zynga正在推出新的廣告形式，價格更高。他認為，未來幾年，該公司將推出一系列新產品，既有自主品牌，也有外部品牌。他寫道：“在新的遊戲中，我們最有信心的是FarmVille(由於它在Facebook上取得了歷史性的成功)和拼字戰鬥/合併(因為Small Giant和Gram在過去的遊戲中取得的成功)的潛力。”坎特威爾將其股票目標價從6.50美元上調至8.25美元。今年迄今，Zynga的股價已經上漲了61%，而標準普爾500指數(S&P500)上漲了11%。
-艾米麗·巴里
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May 30, 2019 09:41 ET (13:41 GMT)
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