NEW YORK, July 13, 2023 (GLOBE NEWSWIRE) -- AdTheorent Holding (ADTH.US), a machine-learning pioneer using privacy-forward solutions to deliver measurable value for programmatic advertisers, today announced that its CEO, Jim Lawson, will participate in a fireside chat hosted by Water Tower Research analyst John Roy to discuss key highlights from the recent Association of National Advertisers (ANA) study entitled "ANA Programmatic Media Supply Chain Transparency Study," which examines the opportunity for marketers utilizing open web programmatic advertising.
About AdTheorent:
AdTheorent (Nasdaq: ADTH) uses advanced machine learning technology and privacy-forward solutions to deliver impactful advertising campaigns for marketers. AdTheorent's advanced machine learning-powered media buying platform powers its predictive targeting, predictive audiences, geo-intelligence, audience extension solutions and in-house creative capability, Studio AT. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent's product suite and flexible transaction models allow advertisers to identify the most qualified potential consumers coupled with the optimal creative experience to deliver superior results, measured by each advertiser's real-world business goals.
AdTheorent is consistently recognized with numerous technology, product, growth and workplace awards. AdTheorent was named an AdExchanger 2022 Top 50 Programmatic Power Player and was honored with an AI Breakthrough Award and "Most Innovative Product" (B.I.G. Innovation Awards) for six consecutive years. Additionally, AdTheorent is the only six-time recipient of Frost & Sullivan's "Digital Advertising Leadership Award." In September 2022, evidencing its continued prioritization of its team, AdTheorent was named a Crain's Top 100 Best Place to Work in NYC for the ninth consecutive year. AdTheorent ranked fifth in the Large Employer Category and 17th Overall in 2022. AdTheorent is headquartered in New York, with fourteen offices across the United States and Canada.
纽约，2023年7月13日（GLOBE NEWSWIRE）——AdTheorent Holding (ADTH.US)是使用隐私前瞻性解决方案为程序化广告商提供可衡量价值的机器学习先驱，今天宣布，其首席执行官Jim Lawson将参加由水塔研究分析师John Roy主持的炉边谈话，讨论全国广告商协会（ANA）最近题为 “ANA 程序化媒体供应链透明度” 的研究的主要亮点研究，” 它探讨了营销人员利用开放网络程序化广告的机会。
关于 AdTheorent：
Adtheorent（纳斯达克股票代码：ADTH）使用先进的机器学习技术和隐私前瞻性解决方案为营销人员提供有影响力的广告活动。AdTheorent的先进机器学习媒体购买平台为其预测定位、预测受众、地理情报、受众扩展解决方案和内部创作能力提供支持，Studio A\ T仅利用非敏感数据并专注于机器学习模型的预测价值，AdTheorent的产品套件和灵活的交易模型使广告商能够识别最合格的潜在消费者，并提供最佳的创意体验，从而根据每个广告商的现实业务进行衡量，提供卓越的结果目标。
Adtheorent 一直获得众多技术、产品、增长和工作场所奖项的认可。Adtheorent 被评为 AdexChanger 2022 年 50 强程序化强者，并连续六年获得人工智能突破奖和 “最具创新产品”（B.I.G. 创新奖）。此外，AdTheorent是唯一六次获得弗罗斯特沙利文 “数字广告领导力奖” 的公司。2022年9月，AdTheorent连续第九年被评为Crain纽约最佳工作场所100强，这证明了其团队的持续优先地位。2022年，Adtheorent在大型雇主类别中排名第五，总体排名第17位。Adtheorent总部位于纽约，在美国和加拿大设有十四个办事处。
