Hypebeast was listed on the motherboard on April 11, 2016 and successfully on the main board on March 8 this year. By the end of September this year, the collection income was 401 million yuan, an increase of 56.6% year-on-year, and profit increased by 64.1% to 27.4 million yuan. Overall gross profit margin fell 2.5 percentage points to 46.5% during the period, down from 49% in the same period in 2018.

The collection has multiple number media platforms, including Hypebeast, Hypebae, Hypekid, etc., for different audience groups. In the first half of this year, the revenue of digital media increased by 68% year-on-year to 262 million yuan, accounting for about 65% of the income, while the segment gross profit margin fell slightly by 0.3 percentage points to 48%. During the period, the average contract cost increased by 14.2% to 426,000 yuan from 373,000 yuan in the same period in 2018. The number of contracts reached by customers also increased by 8.6% to 630. Plan and strengthen the media system to improve the quality and quantity of internal editing and sales activities.

As for e-commerce, retail services and accessories are available on the e-commerce platform HBX service to provide customers with the latest fashion clothing and accessories. In the first half of the year, electricity business revenue rose 39 percent to 139 million yuan, accounting for 35 percent of the total. By region, the United States, Hong Kong and China accounted for 24 percent, 12 percent and 10 percent, respectively. During the period, the average customer net value increased by 14.3% year-on-year to HK $1600. The number of customer lists on the centralized e-commerce platform increased by 20.9% to 10.4 million.

At the end of September this year, the total amount of funds borrowed by collective interest-planning funds and interest-planning banks was about 28.3 million yuan, and the holding fund was 42.59 million yuan, with a capital account ratio of 12% and a current ratio of 2.2 times. On the stock market, the current stock market lost more than the main average line, but the STC%K rose through the% D line, the MACD bear gap narrowed slightly, the short-term walk is expected to improve, can test 1.20 yuan suction, anti-resistance 1.63 yuan, do not fall below 1.1yuan to continue to hold.