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新诺威(300765)新股询价报告

New Novo (300765) IPO Quotation Report

華鑫證券 ·  Mar 5, 2019 00:00  · Researches

The company's main business is the research and development, production and sales of functional food. At present, the functional food produced by the company is mainly vitamin health food and caffeine functional beverage additives. At present, the company's main products are vitamin C lozenges and caffeine. The company's "Guo Weikang" trademark is a well-known trademark in China, and the company's vitamin C buccal tablets have a strong brand influence in Hebei, Shandong, Chongqing, Liaoning, Shanxi and other provinces and cities.

(1) the company is one of the enterprises with health food approval certificate or production technology in the industry, and the health food approval certificate or production technology is in the forefront of the industry. The company's strong technical research and development capabilities and production workshops in line with CMP standards provide guarantee for product quality, strict implementation of CMP and ISO requirements in the production process, with advanced production equipment.

(2) the quality of the company's caffeine products has won the recognition of high-quality customers in Europe and the United States and other countries and regions, and formed a long-term and stable cooperative relationship with major customers. The company is a global supplier of PepsiCo Inc, Coca-Cola Company and Red Bull international beverage companies and a partner of many international companies.

In terms of health food, the company has strong sales channel development and management ability, and continues to increase the breadth and depth of the company's traditional sales channel. at present, the company has established a stable cooperative relationship with more than 200 domestic chain drugstore enterprises, covering nearly 30 provincial administrative regions, and initially formed a national sales network.

(3) the company's "Guo Weikang" trademark is a well-known trademark in China, and the company's vitamin C buccal tablets have strong brand influence in Hebei, Shandong, Chongqing, Liaoning, Shanxi, Shanxi, Gansu and other provinces and cities. At present, the company relies on two series of products: caffeine food additives and vitamin C lozenges, which endows the product brand with profound connotation and establishes the company's brand advantage. The company has established a rapid response to the market from product research and development, raw material procurement, organization of production, detection to sales and other aspects to ensure a continuous and efficient operation.

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