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中国顺客隆(974.HK)申购:IPO认购指南

China Shunkelong (974.HK) Subscription: IPO Subscription Guide

國元(香港) ·  Aug 28, 2015 00:00  · Researches

IPO Purchase Proposal: As of April 30, 2015, the company operated 84 retail stores. According to the Euromonitor report, the company's supermarket retail business ranked fifth in terms of retail sales in Guangdong Province in 2014, with a market share of 0.2%, and third in terms of number of stores, with a market share of 0.5%. The company operates retail business under the well-known “Shunkelong” brand and provides a wide variety of consumer goods, including its own brand consumer goods mainly sold by retail stores. The company provides customers with a comprehensive one-stop shopping experience, which can effectively meet the needs of retail customers. The company is also continuously expanding our retail network by opening new retail stores and launching online supermarkets in Guangdong Province and Macau. The Company's wholesale distribution business division distributes certain consumer brands of side food products to sub-distributors and retail store operators and supplies FMCG products to franchisees. On April 30, 2015, the company obtained sole and exclusive distribution rights for 14 consumer brands, which can be distributed in designated regions. The company's net profit for 2012-2014 was RMB 16.1,27.130.6 million, respectively, and net profit for the first half of 2015 was RMB 13.46 million. The recommended offering price is HK$2.4-3.2 per share, which is equivalent to 18-24 times PE. It is recommended to subscribe carefully.

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