Events:
On July 19, the company issued a supplementary announcement on the signing of a confirmation letter of cooperation intention between bus online Technology Co., Ltd., a wholly owned subsidiary of the company, and China New Song. The supplementary contents are as follows:
1. LIVE Live is a live broadcast platform owned by bus online Technology Co., Ltd. (hereinafter referred to as "bus Technology"), a wholly owned subsidiary of the company. By signing a letter of confirmation of cooperation intention between bus Technology and Star Chinese International Media Co., Ltd. (hereinafter referred to as "Star Chinese"), bus Technology has become the sponsor of "China's New Song".
2. Star Chinese is a wholly owned subsidiary of Shanghai Canxing Culture Communication Co., Ltd. (hereinafter referred to as "Canxing Culture"). Canxing Culture owns the copyright of "China's New Song" and authorizes Star Chinese to sponsor and advertise on behalf of Canxing Culture.
3. Star Chinese signed a contract with Zhejiang Satellite TV to launch LIVE live broadcast and screen ads in the program "China's New Song".
4. Bus Technology and Star Chinese sign the Fifth Cyber team Cooperation Agreement. The selection of the Fifth Cyber team is conducted through the only official cooperative live broadcast platform, LIVE, and eventually one student will receive a special award in the finals.
5. The LIVE live broadcast platform will broadcast 30 special programs. "China New Song" students and other guests will interact with netizens in the program, each program lasts about two hours.
Except for the above supplementary contents, the other contents of the original announcement shall remain unchanged.
Conclusion:
After the new song was broadcast in the first season, the audience rating of the first phase reached 1.91%, with a market share of more than 32%. It once again proves the influence of the new song, and the company's supplementary announcement indicates that there are more rights and interests in addition to the exclusive broadcast rights of team 5, there are 30 episodes of guest interaction with students on the platform, and interaction with users of the live live platform for two hours each. Due to the fierce competition among live broadcast platforms and homogenization of content, we believe that the cooperation between bus online's Live platform and "China New Song" in China's first music phenomenal variety show may create brand awareness for the company's LIVE platform and bring a lot of traffic and users to the LIVE platform.
"China New Song" is a large-scale inspirational professional music review program produced by Canxing, a subsidiary of Zhejiang Satellite TV United Star Media. Its original name "The Voice of China" originates from "The Voice ofHolland" of the Netherlands. It is a very representative and successful phenomenon-level variety show in Chinese music programs. After it was broadcast in China in 2012, it became very popular, both in terms of word-of-mouth and mode. And the show has also become a variety brand in the streets of China, renamed will soon start the first season, this year's program will no longer use copyright, using a new original model.
The form of the program is that four mentors are blindly selected to form a team with the selected college and compete with their mentor team. due to the setting of this competition system and the competition among the teams, the program's ratings are generally maintained at a relatively high level. The first four seasons are the top programs in the same period, generally maintaining a rating level of 4-5%, while the finals reached 6.2% in the fourth quarter.
Risk: the contract has not been formally signed, and there are problems in the process of cooperation