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【中国银河】维维股份:关注资本运营和产品经营双轮驱动

[China Galaxy] Weiwei shares: focus on capital operation and product management two-wheel drive

中國銀河 ·  Sep 24, 2014 00:00  · Researches

1. Events.

Recently, "Yiqingyuan Tea Art appreciation for Ministry-level officials of Food Security of developing countries" was held ceremoniously.

two。 Our analysis and judgment.

(1) focus on the big food strategy and adhere to two-wheel drive.

Since listing, the company has expanded its soybean grain planting base in the northeast black land, shipped back to 10,000 excellent dairy cows from Australia to build pastures to enter the dairy industry, developed a variety of foods, and began to enter the liquor industry in 2009. Acquisition of Zhijiang Liquor, Guizhou Chun into the liquor industry, acquisition of Yiqingyuan into the tea and beverage industry in 2013.

At the beginning of 2013, the company put forward the focus strategy of "big food", that is, to concentrate superior resources to strengthen, expand, deepen and refine the main food industry, and then make full use of geographical advantages to participate in urbanization construction, with the real estate sector as an effective supplement to the food cluster. We believe that the company will unswervingly adhere to the "big food strategy", adhere to the two-wheel drive of capital operation and product management, promote the upgrading of product structure and achieve leapfrog development. Through the establishment of a business system that meets the requirements of future industrial development, comprehensively enhance the brand value, comprehensively enhance the level of scientific and technological innovation, comprehensively enhance the team marketing ability, comprehensively enhance profitability, and comprehensively enhance the core competitiveness.

(2) the food and beverage industry has a good momentum of development.

The food consumer market is experiencing the world economic crisis, although it has declined to a certain extent, but it has not been hit hard. Due to the rigid characteristics of the industry, the strong ability of the food industry to resist risks, and the policy support of the country to expand the domestic demand market, the development momentum of the food industry will continue to rise in the future.

After years of brand cultivation, the company has established a good reputation and corporate image in the hearts of consumers, won the general trust and recognition of consumers, and has a large number of customers with considerable brand loyalty. The company will continue to rely on the advantages of products, brands, channels, technology and management to adjust the product structure, promote the overall brand image of the company, and effectively promote market sales.

3. Investment advice.

Investors can pay attention to the company around the grain industry chain to deepen and expand, capital operation and product management two-wheel drive, to maintain the "recommended" rating.

The translation is provided by third-party software.


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