For the first time, Guoxin Hong Kong gave an investment rating for the purchase of Dynasty Furniture (01198-HK), with a target price of HK$3.10 for 12 months, claiming that Dynasty furniture products were diversified, channels were expanding, production capacity was expanding, and its brand popularity was continuously strengthened.

According to Guoxin Hong Kong, the marketing strategy of Dynasty Furniture uses media such as TV commercials, celebrity endorsements, sponsorship of sporting events for the 2008 Olympics and 2011 Universiade, and online marketing to cover different classes of consumers. As Dynasty's brand awareness increases, it will attract more consumers.

Dynasty Furniture rose 2.79% last Friday to close at HK$2.21.